How are you supposed to track what people are saying about you all across the internet? Online reputation management doesn’t have to be an expensive, labour intensive process. Here are a few things to keep in mind:
There are over 300 social platforms on the internet. The biggest are undoubtedly Facebook, Twitter, Instagram and LinkedIn, but there are also many niche social media platforms that may be relevant to your niche. Following social media sites, you’ve also got blogs, forums, and review websites. Many of these sites have been created with the intent of providing people a platform where they can share their experience with a brand.
There are a number of free tools available for online reputation management, such as Google Alerts. This is a free service that works with your Google account. All you have to do is login and type the phrase that you want to track (this may be a brand, your own name, or a trademarked name) and it will report back to you on a daily, weekly or fortnightly basis of the mentions of that phrase online. A Google Alert will also show you where the term has been published, which means you can choose to interact with positive or negative brand mentions online with the help of these alerts.
Hootsuite and Tweetdeck are also great online reputation management tools that are geared towards social media activity. Both of these tools will pull information from social media sites if your brand name is mentioned. You can then choose to interact with people who are contacting you on social media.
These strategies will give you an overview of what’s being said about you online, but many companies require a more hands-on approach. WSI OMS can help you with both online reputation management as well as community management. Contact us http://www.wsioms.co.za/contact-us for more information today.