We’ll start this intro with a quote:
“Don’t worry about your reputation, worry about your character. You see, reputation is what people think you are. Character is what you really are.” – Author unknown.
This is nice. But Google doesn’t see character – it see’s unflattering posts on Hello Peter and it ranks Twitter #brandfails higher up on search engine results than your website’s About Us page. So how can online reputation management help you?
Who’s listening to your online brand?
Word of mouth is still one of the most effective methods of advertising, but today this happens online. People learn about new products, services and companies through consumer generated content and not necessarily from the information you are pushing out into the internet.
Contrary to popular belief, online reputation management isn’t only about steamrolling negative comments, Tweets or posts on the internet. It starts with listening to the online conversation around your brand, understanding what people are saying and why, and finally interacting with your online community to mitigate the damage to your brand. This sounds simple – but it’s takes a lot of dedicating “online listening” and engagement.
WSI’s online reputation management consultants will take an active role in monitoring what’s being said about you online. We will also have an action plan in place to sort out any negative comments, queries or other issues – giving you an opportunity to respond and correct any situation.
Contact Us to find out more about our online reputation management services