If you want to improve your digital marketing strategy, you will need to optimise your website for mobile. With the number of searches done on mobile increasing rapidly, Google is giving priority to websites that play well with mobile devices. The two short and easy tips below will help you to understand Google’s Mobile-First Indexing principle.
Load Speed
Speed is more important than ever, especially when it comes to mobile searching. Google knows that people aren’t as patient as they used to be, which is why they want your site to load within two seconds. This may seem ridiculously fast, but everyone expects things to be instant. So, what can you do to make your website load faster?
Optimise your images so that they are small and easy to load. There are a number of great WordPress plugins that can do this for you. If you don’t have a WordPress site, then you will need to edit your photos so that they are small for your website. A good rule of thumb is to compress the image to 400 pixels.
Other things that you can do is minify your code for faster loading (this also makes it easier for search engine crawlers to index your pages) and make use of website caching. What website caching does is store the website. If a person has visited your website before, then some of the files will be stored, making it easier and faster to load when they visit your website again.
Avoid Page Redirects
If you have a lot of redirecting pages on your website, then you need to remove them. Search engine crawlers and servers have to work extra hard to understand where all the content on your site is, so a high number of redirects can harm your SEO efforts.
With these two simple principles, you can improve the way Google indexes your website which will be incredibly beneficial to your digital marketing efforts. If you want to learn more about digital marketing, be sure to follow our blog for tips on small business marketing, email marketing, SEO and social media marketing.