by Marianna Muscat | Apr 8, 2020 | SEO
SEO (search engine optimisation) is a key part of any digital marketing campaign to guarantee potential clients find you and your website on the internet. To get more traffic to your website, you must boost your search engine rankings. One way to do this is by gaining backlinks for credible industry websites. Earning backlinks can be challenging, and requires networking, content marketing and utilising the right tools. Here are four ways to get more hyperlinks pointing to your website and boost your SEO in 2020.
1. Create Link Round-Up Posts
Everyone wants expert tips and opinions on succeeding in our career or business. Publishing expert content round-up posts on your website not only provides useful information, but experts you mention will often re-share or even link back to the post from their sites.
2. Connect With Clients
Connect with clients who have a digital presence and well-established website. Then get your guest post published on their website. This is a win for everyone as they get free quality content and you get backlinks from their website.
3. Connect With Experts on Facebook Groups
Join the Facebook groups in your industry to connect with bloggers or marketers. Add value to the group by sharing relevant industry trends and insight. If you share your content, it must be highly relevant to the audience of the Facebook group.
4. Post Case Studies and Industry Statistics
Content creators often link to research-backed case studies and statistics. Case studies create more visibility within a specific section of an industry, and you will have a better chance of others linking back to it if your blog post is filled with original, data-driven insights that include case studies.
WSI OMS offers link building services within the search engine optimisation service. For more information on SEO, contact us today.
by Marelise da Silva | Apr 6, 2020 | Link-building, SEO
Link building forms an integral part of a successful SEO strategy for any and every business out there. However, there is an art to getting it right and ensuring that the amount that you spend is worth every cent in the long run. Below are five great tips for improving your link building ROI going forward.
Keep an Eye out for Broken Links
Once you have created a number of positive backlinks to your company website, you should never just forget about them and continue creating more. It is essential for the stability of your rankings to keep checking to ensure that all of the created links are working properly. If you notice any broken links or links that are directing users to the incorrect web page, report them to the website owners or relevant webmasters and request that the issues be fixed. And, there is no need to track links manually, either. Majestic is a wonderful tool to use.
Use Competitors’ Links to Your Advantage
Not sure what direction to take when it comes to content marketing and creating new content? Dive into your competitors’ high-performing links, with the help of tools such as Ahrefs, and incorporate them as citations in a new article.
Get Important Sites Involved in Your Link Building Strategy
Has one of your competitors managed to create backlinks via a reputable website that is not currently linking back to your company website? Get busy creating a relationship with the site and crafting content that will earn you a backlink, too.
Create Guest Posts
There are many websites out there that will accept guest posts from businesses. Sometimes they charge a fee to publish the post containing your link, but many will publish for free if the content provided is exciting enough (and not promotional in nature).
Turn Mentions Into Backlinks
Use a tool like LinkResearchTools to discover your brand’s various mentions from around the web. Then contact each relevant webmaster to request that the mention is turned into a backlink.
Here at WSI OMS, we are a digital marketing agency that is fully equipped to help you maximise your link building, social media marketing and SEO strategy. Contact us today.
by Marelise da Silva | Mar 26, 2020 | SEO
Don’t be fooled into thinking that you can play fast and loose with SEO services. You need to monitor your performance if you really want to get a grasp on what is working and what is a waste of time and money. There are a variety of tools that can help you to optimise the process, and the good news is that many of these tools are free and easy to use. Here are three of our favourite tools that are also available to you and your organization, as well as the reasons why you should be using them to your advantage.
1. Track Backlinks With Open Site Explorer
This tool is your go-to when it comes to keeping track of your website’s backlinks, which is an imperative part of SEO. Every business should have a decent mixture of follow and no-follow links, as well as anchor texts and links to your website from other websites in order to make a difference in your rankings. Open Site Explorer provides information regarding your website’s domain authority, along with the number of backlinks that your website has accumulated and where they come from. It also offers advice regarding link building opportunities going forward.
2. Keep an Eye on Your Bounce Rate With Crazy Egg
Did you know that your bounce rate has a tremendous effect on the way in which Google recognizes your page? A website with a high bounce rate will notice a knock in its rankings over time. Crazy Egg has been designed to help you keep track of this bounce rate and user behavior on your site in general. It is essentially a heat-mapping tool which shows you exactly how far people are scrolling down on a page, how long they are spending reading what content and where they are clicking. This gives you a good idea of where to spend most of your time making improvements in order to maximize user experience and, ultimately, boost SEO optimization.
3. Identify Poor Performance With Screaming Frog
When it comes to the technical elements of your website, such as response codes and missing image alt text, Screaming Frog is your best friend. With this tool in your corner, you’ll know exactly how well (or how poorly) your site is performing from a technical SEO perspective. The tool will also provide helpful advice in terms of how to go about fixing various issues.
Feeling out of sorts when it comes to SEO? Contact WSI OMS today for SEO services that deliver measurable and understandable results for your website ranking.
by Marianna Muscat | Mar 17, 2020 | SEO
If you want to improve your SEO services, you need to understand what makes Google tick. And, the answer is amazing user experiences. In essence, Google is a service provider, and it wants to remain at the top of the industry by providing its users with the best experience possible.
The main takeaway is that Google values the user’s experience. So, how do you go about improving the user experience on your website? It all starts with technical SEO. There are two parts to technical SEO that you need to understand:
- There are high-impact technical issues, and
- There are low-impact technical issues.
According to HubSpot, a 1-second delay in website loading speed can reduce conversions by 7%. Increasing your website loading speed can increase conversions. Mozilla Firefox reduced their average loading time by 2,2 seconds, which increased their downloads by 15,4%. That is a massive increase for a website like Firefox, which gets a ton of downloads already.
At the very minimum, you should get your website’s loading speed to 3 seconds or less. The first thing you should do is benchmark your site’s loading speed. You can go to tools.pingdom.com and enter your URL. It is a good idea to run your site through Pingdom from at least three different locations so that you can get an average loading speed.
There are countless resources online on how to improve your website’s loading speed. But, if there is one thing that determines how quickly your website loads, it is your web hosting. You can make all kinds of micro-changes to try to improve your website’s loading speed, but nothing will make a bigger difference than your web host.
You might be familiar with areas of SEO such as responsive website design, optimisation and link-building. But, did you know you can improve on your business marketing strategy by focusing on the experience your website users have. For more information on improving the user experience and other areas of SEO services, follow our blog today.
by Marelise da Silva | Mar 7, 2020 | SEO
The world of SEO can be intimidating to beginners, so we’ve gathered some of the best SEO services and keyword tools available. These tools are mostly free, easy to use and varied in their application, which means you can test them and decide what works best for your specific needs. These tools will help you to improve your local and organic SEO rankings by highlighting weaker areas and providing tips for how to refine your website.
These Are the Best SEO Tools to Audit and Monitor Your Web
The list below consists of the different SEO services and activities you might want to undertake, as well as our recommendation for the top tool for each task.
- Our Favourite SEO Keyword Tool: Ahrefs
Possibly one of the most recommended SEO tools online, Ahrefs, comes in second to Google and is one of the largest website crawlers on the internet today.
- Top Rated SEO Tool: Google Search Console
All that is needed to use this tool is proof of having your own website. And, best of all, it’s offered for free. It enables you to monitor and report on your website’s presence in Google’s search results.
- Comparison and Assessment Tool: SEMRush
Your rankings, as well as any changes in them and also new ranking opportunities, are easily assessed using this tool. If it’s comparing your website to your competitors’ websites that interest you, then this is one of the most popular features SEMRush has to offer through simple domain versus domain analysis.
- Master Your Keywords: KWFinder
Long-tail keywords usually have a low level of competition on webpages. The beauty of this tool is that it not only finds them, but that it also offers similar keywords to help improve your rankings further.
- Get Your Questions Answered: Moz
If it’s an educated response to a question you might be asking then Moz is the right tool for you as it has a chat portal where you can ask any questions you might have in SEO related topics.
- Understanding Keyword Performance: Ubersuggest
If you are interested in whether your keyword is worth targeting and just how competitive it is, Ubersuggest not only shows the top ranking SERPs for your keywords, but also the reasons for it.
- Free SEO Tools, the “All-Rounder”: Answer the Public
First of all, this tool is free. Secondly, it is a great way to come up with competitive content for your e-commerce blog or webpage surrounding a few specific keywords or phrases.
- Free SEO Tools, the “Tracker”: SpyFu
SpyFu is an extremely useful tool for tracking keywords. The SpyFu tool also indicates how many times the keywords are used in a month as well as how effective it is.
New SEO tools and services are introduced regularly. So, use these recommendations to start your SEO journey. Please visit our website for more information on our SEO services.
by Marianna Muscat | Feb 17, 2020 | SEO
Businesses and service providers who offer products or services on a local basis can benefit greatly from ranking in local SEO, showing up for the customers who need them when they need them. That is the most important difference between local SEO and organic SEO (which often doesn’t include the geographical element that local SEO focuses on).
This guide to local SEO will provide you with the information you need to optimise your website for local searches that will, in turn, help you to attract local customers.
Your Local SEO Guide:
Google My Business
First and foremost, you need to appease Google to rank in their search engine rankings pages. So, you’ll have to claim your “Google My Business” listing. There are many simple tutorials to follow to claim your GMB listing, which should enable you to do it without any problems. Claiming your GMB listing will help Google to give accurate information to potential customers when they search for your types of products and services. In addition, it will help you to rank locally because Google has access to the information in a format they prefer.
Different Rankings
Confused about snack pack and organic rankings? It can most certainly become overwhelming to understand all the different rankings. But, the most important thing to remember is that all these rankings work with best practices for SEO. And, keep in mind, ranking in local SEO will help you to show up in both snack pack and organic rankings.
Organic Rankings
Organic rankings are the regular Google results rankings that we’re all familiar with (you can find many different resources on our blogs to help you understand organic SEO).
Snack Pack Rankings
The snack pack results appear when doing a local search. The top three ranked results for that specific search query will be arranged at the top of the page in a blocked out area just underneath a local map.
Content
Quality content will remain an important factor in SEO. So, if you create content that is not only of high quality, but also locally relevant, you’ll be taking important steps to improve your local SEO ratings.
When creating your content, remember to add internal backlinks that point to important pages and content on your website. These will give Google a good indication of how useful your site may be to local users. If you cover local topics in your content, you may also see a jump in your rankings as long as Google can see that you are providing your readers with quality content that will be relevant to their searches.
Keywords
Ranking in local SEO depends on your use of relevant local keywords. By using a keyword research tool like Serpstat, you can find keywords related to your business that rank in local searches. With Google’s keyword planner you can even research your competitors’ keyword rankings and base your own keywords off of this information.
Pick keywords based on your industry terms, by using modifiers (words that describe events, products and services to refine the main keyword into a more specific term). You should also research trending local terms and competitor keywords. This type of keyword research will enable you to pick keywords you can rank for locally.
Backlinks and Reviews
Both of these elements will further prove to Google that your business exists, that you have good content and that you’ll be useful to their audience in search results.
You can start building links to your site by claiming your GMB listing, by joining other reputable listings in your area and by guest blogging for sites that report on local news and events. Building a backlinking strategy is a complex endeavour and deserves more attention than we’ll be paying it in this post, but you can find good backlinking resources here.
Good reviews from your clients will also boost your credibility and help you to climb the local ranks. Getting reviews from clients can often be as simple as asking for them. You can do this in a newsletter, in person or on social media.
Need more help with your SEO strategy? Contact WSI OMS to find out about our outstanding SEO service offering.
