by Francois Muscat | Mar 20, 2017 | SEO
If you notice that you are being out-ranked on Google by a competitor, the chances are high that it is because they are paying more attention to the quality of their SEO than you are. By taking a sneak peek at what they have done, you will be able to quickly discover why they are ranking as high as they are… and exactly what you need to change in order to start ranking above them. Here are some helpful tips for successfully analysing your competitors’ SEO.
Download a handy tool
There are a variety of useful SEO analysis tools available online, and some of them are free. They will give you some insight into the quality of your competitors’ meta descriptions, alt tags, keywords etc.
Take a look at their back links
Quality back links are another must-have when it comes to SEO. Luckily, you can now see your competitors’ back links and discover how many you need to be targeting for your own website in order to be able to compete – an effective link building strategy will definitely come in handy here. If you are to look at competitor back links, Ahrefs is the best tool to use and you can take advantage of their free trial to start off with.
Don’t forget to check out their blog
Effective content marketing plays a big role in SEO nowadays, so be sure to take a look at the type of content they are uploading, the reactions it is getting and how often they are posting.
For professional assistance with SEO, competitor analysis, website design and digital marketing strategy, get in touch with WSI OMS today!
by Francois Muscat | Mar 8, 2017 | SEO
So you have curated enthralling content which your target market should devour and distribute. But if no one knows it exists, what is the point? In order to be found organically (non-paid) on search engines like Google, Bing, and Yahoo, you need to up your search engine optimisation (SEO) game. The aim is to get your website onto the first page of search results. Why? Because most users only look at the first three to five sites before choosing.
Keywords
The key to successful search engine optimisation. To improve your search engine ranking, keywords incorporated into your post must be as specific as possible. Use a tool such as Google keyword planner to help you select keyword phrases that your ideal customers are searching for.
Strategically place your chosen keywords in your page title, page slug (which makes the URL more user-friendly so users know what to expect), subtitles using the H2 or H3 style, image tags, at the beginning of the first sentence (where possible and natural), and four to five times throughout the rest of the page.
Make it Mobile
Between the approximately 56% of website visitors using mobile devices, and the search engines’ algorithms that rank are mobile friendly highly, it is a no-brainer that your website and the content on it is designed with mobile as a top criteria.
Pronto
Not only is this the Italian way of answering the phone, but it is also the way information-on-the-go users expect your website to load. Avoid overly large images to ensure that your site loads quickly.
Break these SEO Rules
People change and are changeable. Some may prefer reading a blog or infographic, some prefer listening to podcasts or watching a video. So don’t be bogged down by “the rules”. Mix it up as you regularly add new and pertinent content, and watch the increase in traffic to your website.
To access the power of great SEO, contact the team at WSI OMS today.
by Francois Muscat | Feb 20, 2017 | SEO
If you are new to the world of SEO, you are sure to be slightly confused with all the buzzwords that are being thrown around. From metadata to anchor text, it can be overwhelming at first. Luckily, the team at WSI OMS is here to provide you with the answers so that you can make the most of your digital marketing strategy going forward. Here’s everything you need to know about keyword anchor text for SEO marketing:
- What is keyword anchor text?
In short, keyword anchor text is related to linking. Basically, texts that link to another location or document on the internet are referred to as anchor texts. Ultimately, keyword anchor text can improve your SEO ranking, especially if you include hyperlinks within the chosen keywords of your content.
- How to optimize your keyword anchor text?
Firstly, it is important to keep things relevant. If you’re writing about digital marketing, make sure that the pages that you are linking to also have to do with the subject of digital marketing. Don’t link to another text which talks about something completely irrelevant like easy chicken recipes for dinner. Google can pick up on this and will penalize you before you know it.
- Secondly, make sure that you only ever link to external websites that are safe and trustworthy. Once again, Google can quickly pick up on it if you have accidentally linked to websites that it considers to be spam or dangerous.
Do you want to learn more about keyword anchor text and SEO marketing in general? Perhaps you are looking for experts to help you improve on your online marketing efforts? If so, it’s time to get in touch with WSI OMS!
by Marelise da Silva | Feb 16, 2017 | SEO
George Orwell could not have made this up! Big brother is watching us in 2017. But it is not as much a case of cameras on the street corners as that we are willingly sharing our every move with the world via the wide web.
Being psychic
Every keystroke or click we make is being noted. Advanced analytics lead to cognitive insights which accurately predict our digital behavior. This is how your wife knew she was getting Pandora for Christmas – all the time you spent researching them in private was reflected on the advertisements on your Facebook feed.
For the ultimate search engine optimization, you need to use these analytical tools to understand your target market inside-out. In an ever-increasing deluge of digital marketing, you need to carefully craft your message and your keywords to stand out.
Upwardly mobile
The mobile trend is still on the increase. Look around you right now and note how many people are bent over their mobile devices! As we become more and more reliant on our smartphones, so our output as marketers needs to be designed with a mobile first approach.
Google rolled out their mobile-friendly algorithm just last year. It aims to boost the ranking of websites that are mobile-friendly, while penalising those that are not.
Location, location, location
This used to be the mantra of real estate agents and property tycoons. Now it refers to upping your search engine optimization game with location-based marketing:
- GPS has become an integral part of mobile phones.
2. Your prospects are looking for services like yours on the go.
Your SEO efforts must take location into consideration going forward.
If you are interested in search engine optimization results that are tangible, please contact the team at WSI OMS today for all your digital marketing needs.
by Francois Muscat | Jan 23, 2017 | SEO
SEO – Search Engine Optimization – is considered the holy grail of digital marketing. In order to “win” the search engine ranking race, no digital marketing strategy is complete without attention being given to this pivotal aspect. However, as with so many holy grails, a lot of unnecessary mystery has been cast over it. We break it down into five areas on which you should be focusing.
Search Engine Optimization Simplified
Judicious website design, valuable content marketing, and a suitable link-building strategy all contribute to being classified by search engines such as Google and Bing as having the right qualities. This leads to your website being seen higher up on a list of search results.
Sometimes it can feel like Google and company are trying to thwart your every effort by building in constantly-evolving algorithms. The thing is, search engines want to provide users with the best websites for their search, not the best-optimized websites. So instead of reacting to these algorithms in the hope of outsmarting search engines, the best way to get up the list is to provide value to your target audience.
- Website
Gone are the days of boring, one-page websites on a textured background. However, in the pursuit of all things new, some websites have gone to the other extreme and are far too busy. Distracting flashing images and endless reams of text don’t allow the busy user to quickly navigate your site.
- Content
If the content of your website is relevant, authentic, and of use to people looking for what you offer, it will already be rich with keywords, calls to action, and information your readers will want to share.
- Link building
When your site is interesting, people will want to follow the links to other pages and therefore spend a longer time on your website.
- Social media
Social media networks help to direct users to your website.
- Adaptive SEO
By integrating social media into your SEO campaign, you generate trust and credibility. This new approach outlasts any changes Google may make.
For more information on how WSI OMS can help your business, please contact us today.
by Marelise da Silva | Dec 8, 2016 | SEO
With the digital marketing world becoming massively competitive and driven daily by content, the mindset is that well-written content generate a lot of website traffic. Unfortunately, this is not always the case: the reality is that competitors are doing the exact same thing. Businesses are guilty of providing their audience with low-quality content that is neither informative nor conducive to building trust and credibility with their clients.
Research is your best friend
For your content marketing campaign to be successful, you need to find topics relating to your brands and write informative and reliable information. If you run out of blog ideas, look at alternative ways: get a guest blogger or blog about news within your business. Also, remember to promote your blogs on your social media tools.
Emailing
Emailing your clients is a great method to inform them about new features of your business. You can also encourage them to subscribe to a monthly newsletter: this provides you with a solid platform to keep them informed.
Podcast
Although podcasts are new, the whole ethos is to establish a credible and truthful reputation for your customers. Podcasts allow you distribute your skills via audio but remember you have to stay persistent and promote your podcasts on social media – your audience will grow and your future episodes will gain more and more listeners.
SEO enhanced
After you’ve revised your content consider SEO (Search Engine Optimization): it will allow you to generate high traffic volumes. SEO (Search Engine Optimization) uses techniques and tactics to increase the number of visitors on your website. What’s great about it is that you link keywords to your headings and by that, it is placed in search engines such as Google and Yahoo.
For information on digital marketing, contact us today.
