by Marelise da Silva | Jun 29, 2017 | SEO
Keyword stuffing definitely isn’t going to do your SEO and Google ranking any favours. However, there are indeed a few old-school tactics that many of us have forgotten about that still have the potential to add value to our digital marketing efforts. We investigate below:
Good quality links from other reputable websites is still a massive rankings booster! Because of this, it still pays to build mutually-beneficial relationships with those who could help you out on your journey to online marketing success. It is also a good idea to build links back to your website with the help of online review websites, such as Yelp. Online reviews, after all, can also work in your favour from an SEO and general sales perspective.
The perfect mix of old-school and new-school, quality content is still the essence of SEO… and we can guarantee that that isn’t going to change anytime soon. Therefore, if you haven’t started a company blog yet, or you have yet to dabble in the art of video or meme creation, now’s the time to do so!
Local search is still a great way in which to generate new leads and improve your rankings on Google. From PPC advertising to onsite optimisation for local search, this is an important old-school tactic that is sure to get you some results. Also, be sure to focus on building up Google Business Listings and applying schema/structured data to your contact information.
In need of professional assistance when it comes to SEO? As leading search engine optimisation experts, WSI OMS can provide you with the level of service quality that your business deserves. For more information about our service offering, contact us today.
by Francois Muscat | May 3, 2017 | SEO
Local SEO is important for almost all types of businesses. However, for those businesses that rely solely on locals for an income, like hairdressers, doctors and lawyers, for example, local SEO is essential! Here are useful tricks to help you get it right:
- Google My Business
Even if you have never heard of ‘Google My Business’, you are definitely familiar with it. You know that information/fact sheet that pops up when you Google a company specifically by name? There you have it. Most will agree that the first step towards achieving successful local SEO is claiming your ‘Google My Business’ listing. You do this by following these easy steps:
- Google your business;
- Claim it and verify it with Google;
- Double check that all details included in your info sheet are accurate;
- Add images, check that your business is on Google maps and don’t forget to respond to reviews!
- Make Use of Ad Extensions
PPC advertising is key to local SEO, especially when it comes to your ad extensions (all of which need to be targeted to your local audience). Make sure that you have a call extension, as well as a location extension that shows exactly where your business is located and just how far it is from each Google searcher’s present location.
- Embrace Content Marketing
Target a local audience by giving your content marketing efforts a local spin. Talk about local events and news that may be relevant to your business.Be sure to include location keywords in any other blogs that you may post.
If you’re still not happy with your company’s local SEO, it is always easier to turn to the experts, like WSI OMS, for assistance. As a leading digital marketing agency, we are here to lend a helping hand whatever your needs and expectations may be. Contact us today to learn more.
by Marianna Muscat | Apr 25, 2017 | SEO
Many believe that the SEO landscape is a dog eat dog world where big businesses dominate and small businesses fall short – unless they turn to local SEO, that is. By focusing their budgets and attention on appealing to and communicating with the local public alone, they are sure to see an increase in customer trust, brand awareness and a pretty awesome improvement in the form of their bottom line. Here are the 4 main types of businesses that would benefit most from local SEO:
- Medical Services
Because the medical services industry is so specialised, the focus of local SEO should be on content marketing. Local medical professionals can make their businesses stand out by posting expert medical insights on their blog and social pages.
- Legal Services
Obviously, when people need legal services, they will be searching for a law firm that is close to where they live or work, which means that they will almost always be using a location-based keyword in their Google search. Knowing this, all legal service professionals’ websites need to contain these keywords too.
- Restaurants
The best way in which restaurants can make the most of local SEO, aside from using the right keywords, is to include patron reviews on their website. Did you know that about 60% of potential visitors read a restaurant review online before deciding to eat there or not?
- Plumbers
More often than not, when searching for a plumber in your area, you are doing so because you have just been faced with an emergency. Knowing this, plumbers need to make their local SEO efforts stand out by assuring their potential customers that they will be there to assist regardless of the time of day (or night) that they are needed. Testimonials and content that is focused on providing solutions to common plumbing-related problems will also give these businesses a boost.
For help with mastering the art of local SEO, it is always a good idea to turn to WSI OMS. With our specialisation in SEO, content marketing and digital marketing in general, we have what it takes to ensure that everyone is talking about what you offer. Contact us today.
by Francois Muscat | Apr 19, 2017 | SEO
Seeing as though the world of SEO and digital marketing is constantly changing, it makes sense to stay tuned to those experts who can help you to get a handle on it! If you want to keep your head in the game and maintain the lead that you have over your competitors, these are some of the top SEO and digital marketing podcasts that you should be adding to your playlist.
All of us know Robert Rose and Joe Pulizzi. They are content marketing industry experts who generously share their knowledge to assist businesses in their growth and in creating a memorable online presence. Well, now you have the chance to suck up even more of their expertise by tuning in to their collaborative podcast. They chat about marketing news, have entertaining rants about annoying aspects of the industry, as well as raves to praise something good that has happened within the industry, and they also provide their listeners with a ‘This Old Marketing Example of the Week’ for inspiration.
This podcast is hosted by Ross Dunn (of StepForth Web Marketing Inc.) and John Carcutt of (Advance Digital). If you are still a beginner when it comes to learning the ins and outs of SEO, this is where you will be able to expand your knowledge (or perhaps just enjoy a much-needed recap if you have been in the biz for a while already!).
This is another great podcast to turn to for a bit of inspiration. It focuses on talking about some of the best work that the world’s social media experts have done for the companies who have hired them. Adam Brown (of Salesforce) and Jay Baer (of Convince & Convert) also have plenty to say about mastering the art of social media marketing, and about the digital marketing landscape in general.
While it is always a great idea to keep up to date with the industry, if you would like an extra helping hand when it comes to SEO and digital marketing, WSI OMS is the company to contact. With a specialisation in SEO, social media and content marketing, we have got what it takes to help your business reach its full potential. Get in touch with us today!
by Francois Muscat | Apr 7, 2017 | SEO
There is nothing like jargon and acronyms to tickle the fancy of computer geeks and marketers alike. Bring the two professions together, as in digital marketing, and even the team at WSI find ourselves speaking in letters! In a nutshell, SEO is an abbreviation for search engine optimisation, and SEM refers to search engine marketing.
Sounds Similar
Be warned: we are going to use loads of acronyms in this article.
While SEO and SEM may sound similar, and some people may mistakenly use them interchangeably, the two concepts are not the same. Search engine optimisation is a part of search engine marketing.
Search Engine Marketing
SEM is a type of Internet marketing that increases the visibility of websites in search engine results pages (SERPS) using SEO tactics as well as various other marketing tactics such as:
- paid search, e.g. pay per click (PPC) advertising,
- social media marketing (SMM),
- and other advertisements
Search Engine Optimisation
Google is the godfather of search engines, and their definition of SEO is “the process of maximising the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
Search engines such as Google use algorithms to assign importance to various factors. Despite these variables, the two basics remain constant:
- On-page SEO such as quality content, a quickly loading page, the ease with which your content can be shared and so on.
- Off-page SEO such as social bookmarking on sites such as Stumbleupon and how often is your content shared by others.
WSI OMS
To combine SEM and SEO tactics for ultimate results, the team at WSI are waiting to hear from you. Contact us today to find out more. To download your copy of our new ebook, Email Marketing: Evolving in a Social World, XXX
by Francois Muscat | Mar 31, 2017 | SEO
At WSI, we put bets on how soon a new client will ask us, “How long will it take for my website to be on top of Google?” It is the main aim of search engine optimization after all, so it is a perfectly good question. The problem comes in when we try to answer it though. Seems, “It depends” is not a very popular response!
A More Quantifiable Answer
In an attempt to be as specific as possible despite the myriad variable, we have examined historical data from our years of experience. We started by analyzing the age of the current top-ranking pages. According to recent research, the typical Top10 ranking page has been around for two years and up. The average age of websites that rank at top position are around three years old. So if you are feeling a bit impatient about your ranking position, do not be disheartened, as only 22% of pages currently ranked in the top ten on Google were created within one year. That equates to 5.7% of “young” websites across the board.
How to Boost Your Chances as a Young Web Page
While you need not be discouraged by your website’s ranking at the moment, there is every reason to aspire to be one of those 5.7%. The key to boosting your ranking is to strategically use every tool in your toolbox. From a well-designed website, to accompanying social media marketing, and regular email marketing, having the right approach will concentrate your efforts for maximum effect.
WSI
To help your website to get to the top of Google as quickly as possible, the team at WSI have your back. Get in touch with us today to find out more. To download your copy of our new ebook, Email Marketing: Evolving in a Social World, XXX
