by Marianna Muscat | Feb 3, 2015 | Facebook, Social Media Marketing
If you’re revamping your social media marketing strategy, it’s important to be aware of Facebook’s most recent changes. Facebook is one of the most popular social media sites in the world and it plays a big role in digital marketing around the world, so keeping up with the recent changes is a must.
- Several months ago Facebook launched auto-play videos and changed its algorithms. The result is that organic video content, meaning videos uploaded directly to Facebook and not linked via another website like Vine or YouTube, have a much wider reach than before. If video content is a part of your social media marketing plan, it’s strongly recommended to use the Facebook video feature instead of linking videos from other sites. You’ll have a better chance of gaining a wider audience and Facebook also allows you to add a call to action feature, encouraging people to engage with your brand.
- Facebook now offers an option called Lookalike Audience, which is exactly what it sounds like. If you already have Facebook Ads targeted to particular demographics, Facebook will find a lookalike audience which possesses identical demographic information and you can target them with your campaign. For example, if you have detailed demographic information about your best customers, you can create a lookalike audience and increase your chances of acquiring new business.
- Facebook Ad Custom Audiences allows you to target customers whose names and e-mail addresses exist in your database. There’s no way to know if you’re connected with all of your customers on Facebook, so Custom Audiences uses customer data to target people with whom you already have a relationship. Let’s say you upload 4,000 customer names and e-mail addresses and Facebook is able to match 2,000 of them – you now have a custom audience consisting of 2,000 people. It’s a quick way to find people who have already done business with you but may not be connected to you on Facebook.
For more information about how you can adapt your social media marketing strategy to reflect Facebook’s latest changes, or if you have any general inquiries about the social media marketing services we provide, please do not hesitate to contact us today. We look forward to hearing from you.
by Francois Muscat | Dec 17, 2014 | Facebook, Social Media Marketing
Facebook has introduced many changes over the past few years which have left social media marketing experts reeling. Whilst it may seem as if Facebook is merely trying to make things difficult for marketers, that is not the case. The team is merely setting up parameters and limitations that assist marketers to obtain leads and data that are true and therefore useful.
Some recent changes include that of bait headlines or content that specifically requests likes and follows being penalised. Why is this useful to the modern marketer? It is useful because marketers will be tracking real interest and not just tallying up likes that have no real value to the business and its marketing strategy.
Below are a few considerations to keep in mind when thinking of the future of marketing on Facebook:
- High quality and constant update of content is essential – we are competing with thousands of other content marketers and so you need to ensure your content is fresh, constantly changing and is of value to your audience.
- Use interesting and engaging content to dominate newsfeeds – newsfeeds can be tricky and if you want your content noticed, make sure it is interesting and engages with your audience.
- Get your fans to do the work – if you want your audience to grow exponentially, you will need to intrigue your audience’s friends. As soon as your audience starts sharing your content and interacting with you on Facebook, your audience will start to expand.
Facebook is promoting this type of marketing and if you alter your digital marketing campaign towards this approach your advertising efforts should soar.
Social media marketing services offered by WSI
At WSI, we have experience in social media marketing and other forms of digital media marketing. Our social media services focus on social networking, social media marketing and social media optimisation. We also provide mobile marketing services and content creation services.
Take the time to contact us to discuss our social media marketing services and other digital media services today.
by Marianna Muscat | Nov 4, 2014 | Facebook, Social Media Marketing
With channels such as Facebook becoming the ultimate social media marketing tool, more and more businesses are using this to get themselves noticed, reach more potential clients and provide viewers with important and interesting information regarding their business. What this means is that the competition for visibility on the Facebook newsfeed is becoming fierce and getting noticed is becoming more of a challenge.
If you want your digital marketing to become truly effective, you need to learn how to utilise your Facebook posts in the most effective way possible. Let’s find out how you go about creating the perfect Facebook post.
What makes the perfect Facebook post
The visibility of a Facebook post inevitably boils down to algorithms. These algorithms take into consideration the smallest details of each post that determine how viral the post will go. It is important to test out and optimise every detail of your content for the best results. http://socialmouths.com/blog/2014/08/08/perfect-facebook-post/
- Word count is important, but not in the way you might think. The phrase “less is more” most definitely does NOT apply when it comes to your Facebook content.
- Visuals are proven to encourage people to engage with your content- especially on a social media platform such as Facebook where every page has a key image.
- Timing of posts can also make a difference. You are more likely to get noticed if you post during off-peak times (5pm-1am) than you are if you post during work hours. Posting on weekends will help give you an edge as well.
- Hashtags immediately extend the reach of your Facebook post as these are directly linked with another major social media platform- Twitter. By using hashtags and posing questions to your viewers, you immediately encourage interactions in the form of sharing, tweeting and commenting.
At WSI OMS, it is our mission to help businesses excel. Speak to us about social media optimisation as well as mobile marketing and even your company web design. Contact us today.
by Francois Muscat | Oct 16, 2014 | Digital Media Marketing, Facebook
Due to the many changes that Facebook presents on an ongoing basis, many marketers and businesses have been wondering if it’s worth using for their social media marketing campaign for their brand. There has been quite a stir online regarding this and a closer look at Facebook and what it offers for brands is necessary in order to answer this particular question.
We must take a look at which recent changes have caused such a stir and investigate whether they are positive or negative changes for marketers.
Recent changes introduced by Facebook
- The Save for Later feature – this feature works similarly to bookmarking. If a user doesn’t have time to check out a post or article, they can use this feature to literally save it for later. This is quite a useful tool for marketers. If your target audience is interested in your post, but doesn’t have time to read it, at least you have the peace of mind that it isn’t missed completely.
- Like-Gate Ban – this is one rule change that has had many digital marketers up in arms. Facebook does not want incentives offered to like a page, instead the team urges marketers to focus on getting quality leads – this means that consumers will like a page if they really want to. This too is a great feature for online marketing as the numbers or fans you have will be a real representation of your client base and not a false number to parade around with very little use.
- Discontinuation of click-bait headlines – if you are baiting clients with content headlines and trying to achieve likes, Facebook does not support it. The team has expressed a requirement for quality content that can be measured by how long a user will spend reading an article. This is a great change as it can really help to know what content your consumers really find helpful and which don’t.
All of these changes might have caused a stir with social media marketing teams, but if some thought is put into it, Facebook is merely moving away from spam-like marketing and encouraging a more ethical approach. A big up side to the changes is that the measures you can obtain from marketing on Facebook are realistic and can be worked with – something all internet marketers should be pleased with.
To learn more about our social media marketing services and other digital marketing strategies, contact us at WSI OMS today.
by Francois Muscat | Oct 6, 2014 | Facebook, Social Media Marketing
If your business has made use of Facebook as a social media marketing tool, it is likely you will have noticed a few changes to the style and content of the Facebook newsfeed in recent times. This is because Facebook has evolved to learn more about its users and has changed the stories that appear in people’s newsfeeds accordingly- staying current and displaying content that is relevant.
What this means for your business
The goal behind these algorithm changes is to provide each user with a personalised newspaper- displaying content according to what users like and dislike. As a business making use of Facebook, this means focus has to now shift to concentrate on content marketing as well as paid advertising.
The changes to Facebook’s algorithm means there is now more opportunity for brands to expand their audience. If brands and businesses tag one another in their posts and advertisements, fans of both pages will be able to view the content in their newsfeeds. This means paid advertising on a public forum such as Facebook has a larger success rate.
If you are looking to spruce up your social media marketing strategy or increase the online credibility of your business, then be sure to partner with experts who will help you reap maximum rewards. Contact WSI OMS today.
by Francois Muscat | Sep 8, 2014 | Facebook, Social Media Marketing
Facebook marketing can cost money – if you’re using paid Facebook advertising – or it could only cost the time you spend figuring out how to get people to spend more time on your page. Social media marketing is all about interrupting people. Even social media (without marketing) is a huge disruption. People basically go online to be entertained and communicate.
Gamification is the process of using game mechanisms in a non-game context. People look at winning points, stars, pieces of candy (Candy Crush!) or moving up the ranks in a game they find interesting. According to Getmoreengagement blog, Gamification can increase between 100% and 150% of users’ online engagement and over 70% of the world’s biggest companies plan to include gamification elements in their online strategies before the end of this year.
You need to figure out how you can use the gamification process on your Facebook page. The first point of departure is having an existing Facebook following (nobody’s going to be interested in a game they’re playing alone). The next step is to determine what your goals are – typical goals would be increasing brand awareness, getting more activity on your page and creating a more loyal following.
Figure out how you’re going to reward the people who take part in your game. The most common reward elements are badges, points, levels and rankings. These points or levels need to result in a tangible reward for your clients. In order to avoid people liking your page and simply playing for rewards (we call these “professional award seekers”), make the prize related to your business in some way.
This is only the starting point to get your creative juices flowing. Brainstorm different ways you can use gamification to engage and reward your Facebook followers in order to achieve your social media marketing goals. Contact WSI OMS for more information today.
