Whether you want website visitors to buy products online, download a whitepaper or pick up the phone and call you – you need to prove your online credibility. In the past, people only did business with people they knew and up until a few years ago few people would even consider giving their credit card details to a website. Today, ecommerce and networking is an entirely different story.
So how do you prove you are a credible, legitimate business? Or that you’re a thought leader in your field and your company has won numerous customer service awards? Getting people to believe in you (without personally meeting you or coming into your office) is all about replicating your business online.
This is how you do it:
- Relevant content: Online credibility is often achieved through highly targeted and relevant content that gives real substance to your other marketing initiatives. You need a sticky site, one that your website visitor can enjoy and get all the information about your product or service.
- LinkedIn profiles: There are many people who would benefit greatly from setting up credible LinkedIn profiles. If you’re a small to medium size business, a consultant or a speaker for example, you should take the time to set up a LinkedIn profile that shows who you are, where you work and how you can help potential clients (all of your account executives should also be doing this as well). LinkedIn isn’t a “social media” site – it’s a great way to prove your online credibility and network with the people you should be doing business with.
- Videos: People love clicking on videos and they would much rather click on a video of the CEO talking directly to them than read your website’s About Us page. The key to online credibility is to make it personal. Show your audience that your business is filled with real people who are working to make their lives easier.
- Online testimonials: Displaying customer testimonials on relevant web pages can increase your conversion rate as visitors relate to and verify the validity of your claims. People don’t like being the “first in line” – they want proof that other people have done business with you successfully before they hand over their details or money.
- Social Media: Using social media to distribute your content to channels such as blogs, YouTube, LinkedIn, Facebook, Squidoo, Hub Pages, Flickr and many more will initiate the conversation between you and your niche audience.
Call us now to develop you a content marketing blueprint that will build your online credibility & increase your sales.