Fraud Alert: Beware of Scammers Using WSIOMS’ Name

We have been made aware that scammers are impersonating WSIOMS Digital Marketing, falsely claiming to offer freelance work and requesting personal banking information. These fraudulent messages are being sent via WhatsApp by someone pretending to be “Enzokuhle or Omphilr, the HR Assistant at WSIOMS.”

⚠️ Please be advised:
✅ WSIOMS does not offer freelance work.
✅ We will never contact anyone via WhatsApp for job opportunities or payment details.
✅ If you receive such messages, do not engage—delete them immediately.

We take this matter seriously and are working to stop these fraudulent activities. If you suspect you have been contacted by a scammer using our name, please delete the message and report it.

Stay vigilant and thank you for your support.

Starting a Blog? Read Our Advice

Starting a Blog? Read Our Advice

Content marketing is still a huge part of any successful digital marketing strategy. If you have started a blog, then you probably know how time-consuming (and hard!) it can be to stick to a blogging schedule. Here are a few tips to keep in mind:

 

  1. Set short term and long term blogging goals

Don’t overextend yourself if you have just started blogging. Commit to one post every two weeks to make sure you are consistent with posts. This can be your short term goal. Your long term goal, however, should be a big picture plan. Here are a few goals to consider:

  • Rank highly for your chosen keywords
  • Do four guest posts that link back to your blog
  • Invite four people in your industry to do a guest post on your blog
  • Start a newsletter
  • Increase your blog’s traffic by 40%

 

  1. Branch out to different topics

Did you start your blog to write DIY tips and now you’re not sure what to cover? Consider themes that relate to your blog’s topic. If you started out writing about DIY projects, you can also write about renovation jobs, pitfalls to avoid when completing certain projects, how to find good contractors in your area etc.

 

  1. Share a bit of personal information

Many people balk at the idea of sharing personal stories, but your followers will love it. Give them insights into your personal life, your team at work, or anything that can help you forge a stronger connection with your followers.

 

Need help with your content marketing? Then contact WSI OMS today.

Top UK Software Testing Companies in 2019

Top UK Software Testing Companies in 2019

As innovative technology emerges, there is an increase in software development companies that provide these professional services and skills to the industry. Good software development companies are able to develop custom solutions that help their clients maintain a competitive edge. We took a look at the top software development companies in 2019.

 

2i Software Testing and Consultancy Services

2i Software Testing and Consultancy Services specialises in delivering software testing services for organisations with a special focus on investment banking and asset management. They deploy nearly 100 staff across the UK for the best customer service.

2i Software Testing and Consultancy Services Company information:

Established in 2005.

2i Software Testing and Consultancy Services Company location:

Edinburgh – 117 Hanover Street, Edinburgh, EH2 1DJ

2i Software Testing and Consultancy Services Company services:

Sector Expertise – Investment, Asset Management.

2i Software Testing and Consultancy Services Key industries: 

Financial.

 

A1QA

With clients like Adidas, it is no doubt that A1QA is one of the most independent software QA and testing services across multiple industries.

A1QA Company information:

Established in 2003.

A1QA Company location:

Lakewood, Co – 900 S. Wadsworth Blvd., Suite 485, Lakewood, CO, 80235, Lakewood

A1QA Company services:

Software testing, web testing.

A1QA Key industries:

Multiple industries.

 

Acutest

Acutest is a specialist software testing consultancy that has extensive test services. These services range from disaster recovery through to outsourced testing and they have clients from BBC to HP.

Acutest Company information:

Established in 2002.

Acutest Company location:

London – Blackwell House, Guildhall Yard, London, EC2V 5AE

Acutest Company services:

Software testing, Test automation.

Acutest Key industries: 

Technology.

 

Anadea

Anadea is an international custom software development services provider with a staff of almost 100 IT experts. They have customers from all over the world who come to them for their unique web and mobile applications.

Anadea Company information:

Established in 2000.

Anadea Company location:

LA HQ – 723 S Casino Center Blvd. Fl 2, Las Vegas, NV, USA

Anadea Company services:

Server side development, Mobile Platforms.

Anadea Key industries:

Gaming.

 

BugFinders

BugFinders is a leading crowdsourced functional testing company that has worked with huge brands such as Visa and Calvin Client. They ensure that your most critical digital assets get the very best experience.

BugFinders Company information:

Established in 2011.

BugFinders Company location:

Cheltenham, Gloucestershire – 3 Rockfield Business Park, Old Station Drive, Cheltenham, Gloucestershire GL53 0AN

BugFinders Company services:

Software testing.

BugFinders Key industries:

Not specified.

 

Caltek Technical Services

Caltek Technical Services has worked with a wide variety of blue-chip organisations to develop technical publications for many new start-up companies.

Caltek Technical Services Company information:

Established in 1995.

Caltek Technical Services Company location:

Worcestershire, England

Caltek Technical Services Company services:

Technical publications.

Caltek Technical Services Key industries:

Technical Services.

 

Clout Softech

Clout Softech is one of the fastest growing IT consulting and development firms aimed at business performance, productivity and profitability.

Clout Softech Company information:

Established in 2013.

Clout Softech Company location:

Birmingham

Clout Softech Company services:

IT consulting.

Clout Softech Key industries:

Not specified.

 

Doogle

Doogle offers software testing services to speed understanding of your business needs and the needs of your customers.

Doogle Company information:

Established in 2006.

Doogle Company location:

Devon, England

Doogle Company services:

Software testing.

Doogle Key industries:

Financial Services and Marketing.

 

Inspired Testing

Inspired Testing is a software development company with  a 15-year track record of custom software development projects. With this experience and expertise, Inspired Testing develops custom software applications for enterprise, web, desktop and mobile platforms.

Inspired Testing Company information:

Established in 1999.

Inspired Testing Company location:

London – Cannon Green 1st Floor, 27 Bush Lane, London.

Inspired Testing Company services:

Mobile app development, web development, UX/UI design, software testing, DevOps, gile Transformation, data analytics & AI, Cloud services.

Inspired Testing Key industries:

Finance, insurance, healthcare, investment banking, online retail, telecommunications, real estate, education, vehicle and asset tracking, logistics, IT infrastructure management, legal, public sector, software development companies, media, legal

Contact Inspired Testing for more information about software development today.

 

Edgetesting

With Heineken and Kwikfit as their clients, and HP Silver among the partners, Edgetesting is one of the UK’s fastest growing and largest independent software testing companies. It provides in demand services and the best marketing strategies and testing at an affordable cost.

Edgetesting Company information:

Established in 2017.

Edgetesting Company location:

Bellshill, North Lanarkshire: Willow House, Kestrel View, Strathclyde

Business Park, Bellshill, North Lanarkshire, ML4 3PB

Edgetesting Company services:

Software testing, quality assurance.

Edgetesting Key industries:

Engineering, Information technology.

 

Eggplant

With DELL, Autotrader and Land Rover among their clients and IBM among the partners, Eggplant is one of the top custom software development companies. They offer a unique Digital Automation Intelligence suite that monitors performance results.

Eggplant Company information:

Established in 2008.

Eggplant serves more than 650 enterprise customers in over 30 countries.

Eggplant Company location: 

UK (HQ) – Eggplant 6 Snow Hill, London EC1A 2AY, United Kingdom

Eggplant Company services:

QA Automation, GUI test automation.

Eggplant Key industries: 

Automotive, defence and aerospace.

 

Excellon Systems

Excuellon Systems provides quality software systems and offer software development to resolve business problems. Excellon is a Sage reseller and development partner.

Excuellon Systems Company information:

Established in 2013.

Excuellon Systems Company location:

Norfolk, GB

Excuellon Systems Company services:

Software Development, Project Management.

Excuellon Systems Key industries: 

Finance, Avionics.

 

Exposit

Exposit is a software development company that specialises in services from initial analysis, conceptual evaluation to system maintenance. It has leading clients across the country, such as PetCare.

Exposit Company information:

Established in 2012.

Exposit Company location:

HQ – Hrodna, Hrodnenskaya: 2b, Popovicha str., Hrodna, Hrodnenskaya 230024

Exposit Company services:

Java, Python, PHP.

Exposit Key industries:

FinTech, Energy, Telecom.

 

Genisys Group

The Genisys Group is an IT services company that operates in three continents to provide globally distributed project delivery to companies worldwide. One of its biggest partners is IBM.

Genisys Group Company information:

Established in 1985.

Genisys Group Company location:

Basingstoke, Hampshire – Loddon Business Centre, Unit K, Roentgen Road, Basingstoke, Hampshire RG24 8NG

Genisys Group Company services:

Cloud and data centre hosting, desktop and server virtualisation.

Genisys Group Key industries:

Media, Manufacturing.

 

iLAB

iLAB is one of the worldwide leaders in software quality assurance. With partners such as Oracle Silver and Microsoft, iLAB has helped organisations with their software testing worldwide.

iLAB Company information:

Established in 1995.

iLAB Company location:

Indianapolis, Indiana – 111 Monument Circle, Suite 882, Indianapolis

iLAB Company services:

Software Testing, Software Quality Assurance.

iLAB Key industries: 

Engineering.

 

Infuse

With Partners like SAP and Oracle, it is no doubt that Infuse offers the best range of software delivery services. It has a special focus on technical testing, especially test automation and performance engineering to transform business processes.

Infuse Company information:

Established in 2002.

Infuse Company location:

London – Queen Elizabeth II Conference Centre, Broad Sanctuary, London, SW1P 3EE

Infuse Company services:

Software Testing, Test Automation.

 

Intuitus

Intuitus is an independent software company that provides expert technology and digital solutions to the private equity sector and mid-market companies.

Intuitus Company information:

Established in 2002.

Intuitus Company location:

Edinburgh, Midlothian – 1a Glenfinlas Street, Edinburgh, Midlothian EH3 6AQ

Intuitus Company services:

IT Strategy & Roadmap Development, Managed Interim Services.

Intuitus Key industries:

Manufacturing, Construction.

 

Ipqa

Ipqa is a modern test consultancy that focuses on modern software technology. It focuses on test analysis and test engineering.

Ipqa Company information:

Established in 2002.

Ipqa Company location:

Ipswich- Brightwell Barns, Ipswich, IP10 0BJ

Ipqa Company services: 

Software Test Consultancy, Software Test Recruitment.

Ipqa Key industries:

Not specified.

 

iSQI

The International Software Quality Institute (iSQI) Group is a leading provider of certification examinations all over the world that are supported by a global network of accredited training providers.

iSQI Company information:

Established in 2004.

Certifies IT professionals in over 90 countries on 6 continents in 10 languages with over 30 000 certifications per year.

iSQI Company location:

HQ – Potsdam, Brandenburg: Friedrich-Engels-Straße 24, Potsdam, Brandenburg 14473, De

iSQI Company services:

Project Management Certifications, Software Testing Certifications.

iSQI Key industries:

Software, Engineering, Architecture.

 

Jindal technology

Jindal is a leading IT test provider providing testing solutions to clients and software testing services. Jindal has a variety of websites as part of its portfolio.

Jindal Technology Company information:

Established in 2012.

Jindal Technology Company location:

London, United Kingdom

Jindal Technology Company services:

Software development, Web Design.

Jindal Technology Key industries:

IT.

 

LEAPWORK

With SolutionInc and Image Soft among their clients, LEAPWORK is one of the top custom software development companies for robotics. They use robotics and test automation as a tool in the modern workforce to improve collaboration and performance.

LEAPWORK Company information:

Established in 2015.

LEAPWORK Company location:

Frederiksberg, Copenhagen, Nitivej 10, Frederiksberg, Copenhagen 2000, DENMARK

LEAPWORK Company services:

Test Automation, Automation.

LEAPWORK Key industries:

Medical, Automotive.

 

MagenTys

MagenTys helps companies design and test software by helping them establish DevOps capabilities and principles. Some of its clients include Specsavers and The Guardian.

MagenTys Company information:

Established in 2004.

MagenTys Company location:

London – Studio 12, 6-8 Cole Street, London, SE1 4YH

MagenTys Company services: 

Managed Services, Serverless, Testing, Open Source.

MagenTys Key industries:

Engineering, IT.

 

Maveric

Maveric offers global banking and digital services across various platforms. The offer lead engagement approaches with their product implementation, integration and quality engineering services.

Maveric Company information:

Established in 2002.

Maveric Company location:

HQ – Chennai, Tamilnadu. LORDS TOWER Block 1, Jawaharlal Nehru Road, Thiru Vi Ka Industrial Estate, Ekkatuthangal, Chennai

Maveric Company services:

Digital Development, Digital Transformation, Microservices.

Maveric Key industries:

Banking, insurance, telecommunications.

 

n.able Technology Services

n.able Technology Services uses information technology to recruit hundreds of the most capable engineers available across a wide range of skills and expertise. They have the ability to recruit the very best which helps to resource company projects.

n.able Technology Services Company information:

Established in 2002.

n.able Technology Services Company location: 

4 St Michael’s Close, Brinkworth, Wilts

n.able Technology Services Company services: 

Information technology.

n.able Technology Services Key industries:

Engineering, Finance.

 

Parasoft

Parasoft is a leader in software development testing that works with advanced analytics and reporting. Parasoft has partnerships with Oracle, IBM, and Microsoft Azure.

Parasoft Company information:

Established in 1987.

Parasoft has locations in the US, UK, Asia and India.

Parasoft Company location:

HQ – 101 E. Huntington Drive Monrovia, CA 91016, USA

Parasoft Company services:

Continuous Testing, Service Virtualization.

Parasoft Key industries:

Automotive, Medical devices, Financial.

 

Piccadilly Group

With clients from the Bank of Ireland and Barclays, Piccadilly provides specialist domain skills by the use of AI for effective technology across the financial industry.

Piccadilly Company information:

Established in 2010.

Piccadilly Company location:

London – 1 Fore Street, London, London EC2Y 9DT, GB

Piccadilly Company services:

Software Testing & Assurance.

Piccadilly Key industries: 

Financial.

 

Precise Testing Solution

Precise Testing Solution delivers the best quality assurance and software testing solutions to clients. They use proven testing methodologies to optimize the quality of performance applications.

Precise Testing Solution Company information:

Established in 2001.

Precise Testing Solution Company location:

Noida, Utter Pradesh – D-385 Second Floor, Sector 10, Noida, Utter Pradesh.

Precise Testing Solution Company services:

Software Testing, Functional Testing.

Precise Testing Solution Key industries: 

Entertainment.

 

Reshishwar Limited

Reshishwar Limited is a leading IT services company that provides business intelligence and e-commerce solutions. It also provides good offshore application development and support.

Reshishwar Limited Company information:

Established in 2013.

Reshishwar Limited Company location:

United Kingdom – Rishishwar Limited, Science and Technology Centre, University of Reading Whiteknights Road, RG6 6BZ

Reshishwar Limited Company services:

Business intelligence solutions.

Reshishwar Limited Key industries:

Not specified.

 

Scott Logic

Scott Logic has 250 UK based consultants, which collaborate with some of the world’s biggest enterprises to build the best software and provide insightful technological advice. Their clients include 7 out of the 10 biggest investment banks in the UK.

Scott Logic Company information:

Established in 2015, it has locations across the UK.

Scott Logic Company location: 

UK HQ – 1 St James’ Gate, Newcastle upon Tyne, Tyne and Wear NE1 4XF, GB

Scott Logic Company services:

Software testing, UX design.

Scott Logic Key industries:

Architecture.

 

SQS

SQS is a leading quality assurance company that works with a system of integrators and technology providers to provide leading technology solutions in the unpredictable IT environment. Some of its partners include Microsoft Partner and Hewlett Packard.

SQS Company information:

Established in 1982.

SQS has locations all over the world.

SQS Company location:

Germany HQ: SQS Software Quality Systems AG

Stollwerckstr. 1151149 Cologne

SQS Company services:

Software Quality, Test Automation.

SQS Key industries:

Financial, Telecoms, Automotive.

 

T&VS

T&VS partnered with UK Trade and Investment to help companies in the computing industry improve their time to market and product quality. It has hardware verification and software testing services that establishes client offshore capability.

T&VS Company information:

Established in 2008.

T&VS Company location:

Bristol – SETsquared Business Acceleration Centre, Bristol, Bristol BS1 5UB, GB

T&VS Company services:

Verification, Offshoring.

T&VS Key industries:

Healthcare, Automotive.

 

Tech Testers

Tech Testers is a reliant recruitment and consultancy service. They are a leading provider in IT resources and specialist software testing solutions across a number of industries.

Tech Testers Company information:

Established in 2005.

Tech Testers Company location:

UK and European Head Office – 1st Floor, 4 Copthall Avenue, London

Tech Testers Company services:

Recruitment, consultancy.

Tech Testers Key industries:

Finance, Media, Retail.

 

Tricentis

Tricentis is a software development company that worked with high-profile clients such as Toyota and BMW, and they are partners with Oracle. It provides a continuous testing platform that accelerates testing to keep pace with Agile and DevOps.

Tricentis Company information:

Established in 2007.

Tricentis Company location:

Vienna – 1, Vienna, Vienna 1220

Tricentis Company services:

Software Testing, Test Automation, Mobile Testing.

Tricentis Key industries:

Automation.

 

TSG Consulting

TSG Consulting is an assurance software testing organisation that delivers software that is appropriate for your business, not just software that works. They have top clients such as IBM and work closely with businesses to ensure increased quality with reduced cost and risk.

TSG Consulting Company information:

Established in 2002.

TSG Consulting Company location:

London – Dawson House, 5 Jewry Street, London, EC3N 2EX, GB

TSG Consulting Company services:

Software Testing Strategies, Solution Assurance.

TSG Consulting Key industries:

Not specified.

 

VisionOne

Vision one is an award-winning market research company which uses the latest technology skills to ensure quality service to customers through insightful research. Their client list includes Marks & Spencer and Coca-Cola.

Vision one Company information:

Established in 1999.

Vision one Company location:

London HQ – 85-87 Bayham Street, London, NW1 0AG

Vision one Company services:

B2B, Branding, Communications and Media.

Vision one Key industries:

Housing, Holidays & Travel, Fashion.

How to Start Blogging for Your Business

How to Start Blogging for Your Business

Do you want to include blogging in your digital marketing mix? Great! Not only is content marketing one of the best ways to boost conversations and engagement, but it is also a vital part of any SEO (Search Engine Optimisation) strategy

For the purpose of this blog post, we are not referring to the maps or other items in the top of Google’s search results. We are discussing how to compete for organic space in the top ten blue links on page one of Google’s search results with local pages.

By ‘local pages’, we mean pages by a national or international business that are location specific. An example of this would be Indeed.com, who has location specific pages for Seattle, NYC, and other cities in America. Indeed.com doesn’t have a brick and mortar premises in these areas

. Here are a few things to do to get started with your blogging strategy:

  • Consider Your Platform(s)

Where will you be publishing your blog posts? You could consider the following:

  • Add a ‘newsroom’ or ‘articles’ tab on your website,
  • You could launch a separate WordPress blog, or
  • You could decide that you will only be publishing LinkedIn Pulse blogs.

Each option has pros and cons. So, chat with a digital marketer about the best option for your business.

  • Frequency And Authors

Content creation can quickly become a time-consuming process, especially if writing is not your main job, in some cases, you may need some help fromhttps://www.salesforce.com/blog/2019/04/what-is-the-future-of-work.html. Consider how often you intend to publish blogs, whether other people in your business will also be contributing to the content schedule, and whether certain writing tasks can be outsourced to a copywriter.

  • Plan Your Content

If you have decided to publish a blog post every second week, then you will need a calendar with topics and themes that you have to stick to. All too often, people kick off their blogging strategy with a bang but quickly stop writing after the first post or two. A calendar will make sure you stick to your content plan and help you map out what to write about according to seasonal trends, promotions, launches, conferences, or other relevant events in your industry.

  • Make Sure Your Content Gets Read

If you are publishing LinkedIn Pulse blogs but you only have 5 connections on LinkedIn, then you won’t be getting a lot of traction. Make sure you have social media profiles to share your content on, work on growing your online community and use other platforms (such as email, newsletters and your website) to distribute your content.

Do you need help with your digital marketing, social media or content marketing strategy? Then contact WSI OMS today.

Bot basics

Bot basics

All Chatbots are not created equal. What separates a good chatbot from a bad one? A good chatbot helps users accomplish something more efficiently. A great one makes it enjoyable. A bad bot wastes time and drives users away! Read this article by 16best.net about why chatbots are big right now:

Chatbot 101
Right now chatbots are big! Facebook has them and it seems as though every programmer wants to start making them. But why, and what are they? Chatbots are very simple artificial intelligence systems which we mere humans can interact with via text and typing. These interactions can be very simple, such as asking the time; or complex, such as asking for help with tech problems. They are being developed at a rapid pace. Chatbots have grown in popularity recently, and there is an expected explosion of them on the horizon. But, why are they so popular? Chatbots have existed for quite a while – some say from the early 1960s – but in the last few years, there has been an increase in the number of applications which enable people to interact with chatbots as though they are talking to humans. In 2016, a chatbot was first used by Nordstrom to help with online customer service applications, and by 2029, it is estimated that talking with chatbots will be virtually indistinguishable from chatting with a human being.  Although artificial intelligence and natural language processing are still very much in their early days, it is not a far-fetched idea that chatbots will become so advanced that they will be able to understand and speak to us as if they were humans, helping us out with our tech problems and providing five-star customer service. Chatbots are good at performing simple tasks and do make our lives easier, but they are not designed to replace human beings. The tools and platforms for creating bots are so vast that we could all be making our own bots in the next couple of years. This could become just as easy to complete as changing your Facebook account settings is now.

Do you want to learn more about chatbots? Check out our infographic below for lots of interesting facts and predictions relating to them.

Link to the infographic: https://www.16best.net/blog/chatbots-gone-wild/

Content Creation – taking the slogging out of blogging

Content Creation – taking the slogging out of blogging

Many business owners simply don’t have the time (or the skill) to write their own blog posts, which is why this kind of content creation is regularly offered as part of an SEO package or an online marketing campaign.

Content for SEO: blog posts that bring traffic to your website

 The key here…yes ‘key… is keywords. Your SEO service provider will be doing keyword research from month to month to determine what people are typing into the search bar to try and find your service or product. This is used for SEO of your static website content and Adwords campaigns, but it’s even more useful to help structure a content strategy that has the potential to drive enormous amounts of traffic to your website.

 

Sure, you are the expert on the subject matter, and you will get final editing say, but if what you need written is clearly defined as part of an SEO strategy, there’s no need to actually find the time to sit down and write it yourself.  In fact, it’s better not to. Regular posts, pre-planned, written as per schedule have been shown to be far more successful than sporadic posts that are not keyword based or part of an overall strategy.

 

Blogging for social media marketing

Then there’s content creation specifically aimed at social media. You want posts that people will like and share on social media, but have no clue how to go about achieving it…or, once again…no time nor particular skill at writing. Again, there are methods that experienced content creators use to get attention on social media and inspire people to share posts.

 

It’s simply better to let the experts write your blogs for you – so let them take the slogging out of blogging and generate traffic, conversions, sales and ‘Shares’.

 

Contact us at WSI OMS to help you create regular blog posts as part of your SEO and content marketing strategy. We can create a content calendar and we know what works and what tried and tested formulas will drive traffic to your website – over and over, for years to come.

Blog Basics

Blog Basics

It has been shown time and time again that content marketing such as blogs, whitepapers, newsletters, and emails are an excellent method of enhancing the reputation of your business, thereby increasing your lead generation. In turn, this should lead to a better bottom line.

To get maximum return on your copywriting investment, there are various elements which you should include in all your copy. Here is a checklist for you:

  1. An attention-grabbing title

A title which catches your readers’ attention and prompts them to click through to read more is essential. Spend time crafting a title which tells your audience exactly how they are going to benefit by taking the time to read further. Do not be tempted to over-promise in the heading – keep the objective of building trust at the forefront as you write your title.

 

  1. A “pinnable” thumbnail 

Pinterest is the most rapidly expanding social network. Even if you do not have a Pinterest business account, create vertical images which clearly label your blog and include your website address. This allows others to spread the word on Pinterest for you.

 

  1. Manageable units of data 

All that is available to us online has meant that consumers of information are spoiled for choice and have shorter attention span. Having drawn readers in with the steps above, ensure that they grasp your message by writing shorter paragraphs which have relevant sub-headings.

 

  1. Opportunities to move readers down the funnel 

Make sure that you label all your images so that they link back to you. Alt tags are also essential in case the recipient cannot download your graphics. Within your article, link back to other related posts. Finally, spell out what you would like your audience to do next with strong calls to action.

 

While a company without a digital presence suggests a lack of credibility, content marketing is a sure-fire way to boost awareness of your brand and to engage your customers. If you are curious about how to leverage content marketing in your business, then get in touch with the team at WSI OMS today for all your digital marketing needs.