by admin | Apr 10, 2020 | Articles
How can invoice factoring help you to better collect fees from your clients? Trucking and freight companies often struggle to find the time to collect fees from clients and sometimes clients take a long time to pay the companies in their supply chain. Trucking companies cash flow and thus profitability of the trucking company.
Without cash flow, a trucking company might not be able to take on new loads. This is where factoring solutions that were designed for the trucking and freight brokerage industry become useful. You will find that there are a variety of factoring companies servicing the market – you just need to select one that offers you the best rates and prompt service. At Charter Capital we provide factoring to many trucking companies with great success.
How does factoring work?
In order to understand why factoring is the best way to collect fees from your clients, you need to understand how factoring works. Factoring is a financial funding service whereby the trucking company can sell its invoices to a third party known as the factoring service provider. The invoices are sold at a discount to the factoring company. The funds are then advanced to the trucking company. The factoring company will collect the required payments from the clients. It’s that simple and is the ideal way to save money and frustration.
One of the main reasons trucking companies opt for this particular service is the convenience that it offers and the obvious cash flow benefits. If you want to avoid your trucking and freight brokerage suffering cash flow problems, your best solution is to acquire the reliable services of a reputable factoring company such as Charter Capital.
Factoring Companies can do more than just collect payments from clients or advance funds on outstanding invoices. They also provide the following conveniences to trucking companies through the following factoring:
- Funding before and after load deliveries.
- Advances on fuel and huge discounts on fuel with the use of a fuel card.
- Provision of free freight broker credit reports.
- 24/7 load approvals
- Funding assistance in as little as just 2 hours from request.
Use Charter Capital factoring service and never worry about cash flow again.
At Charter Capital we provide our clients with a prompt and reliable service. When you choose to make use of our cash advances, you can expect for us to handle the collection of payments with professionalism. We offer factoring specifically designed for the trucking and freight brokerage market and look forward to assisting you with your factoring needs.
For more information about factoring agreements and rates, get an instant factoring rate quote today.
by admin | Mar 10, 2020 | Articles
Factoring services for consultants
All types of consulting companies need to rely on revenue in order to keep their doors open and expand their businesses. Traditionally, many consultants would need to incur debt from a bank loan in order to meet payroll, pay suppliers and fund marketing activities. Today, this solution is less than ideal because not only are bank loans harder to obtain, but it’s the number one source of debt for consulting companies.
As a consultant, you may often need to wait a long time in order to get paid by a client. Many consultants have a strong pipeline of accounts receivable but will only get paid once their services have been delivered. Instead of adding strain to your business by waiting weeks or months for payment, you can partner with Charter Capital for factoring services where we buy your accounts receivable upfront. Get an instant factoring quote today.
About Charter Capital
At Charter Capital, we are committed to helping entrepreneurs realize their full potential. As one of the most well-known factoring companies in Texas, we understand the challenges that consulting firms face. Our principals have been providing specialized financial solutions to small businesses everywhere since the late 1980s banking crisis that stifled traditional lending, and have served as the financial backbone for thousands of companies.
Charter Capital provides lending alternatives, namely invoice factoring, to a wide range of industries. Get in touch with us to learn more about factoring for consulting firms.
by Francois Muscat | Feb 24, 2020 | Articles, Inbound Marketing
Inbound marketing is different from the old ways of disruptive marketing (or outbound marketing). The reason is that instead of bashing the audience over the head with what you want to tell them, inbound marketing focuses on understanding what your audience needs as well as when the best time would be to give it to them.
6 Tips for Creating Great Inbound Marketing Content
1. Know Your Audience
You can’t get away with not understanding your audience when it comes to inbound marketing. Knowing your audience will help you to approach them with both the content and solutions they need at a time when they will be most receptive to it, which will give you better returns on your content creation efforts.
If you create content for an audience you don’t know and understand, you might as well be looking for a needle in a very big haystack, hoping that someone who sees your content will react positively to it. Instead, you should focus on getting to know your audience through research. Your research should cover aspects such as:
- Their likes and dislikes,
- What they need,
- How and where they interact, and
- What your competitors are doing for the audience.
This will give you valuable and time-saving insights to create content your audience will love.
Tip: Get to know your audience
2. Building Trust
Now that you know your audience, you’ll have a good grip not only on what makes them tick, but also about what will be likely to build trust for your brand. When you build trust with your audience, they will be more inclined to share your content and recommend your service or product to their loved ones, thereby reaching a wider audience and potential client pool.
Content that builds trust is authoritative, well-researched, relevant and updated regularly. Good, authoritative content gets shared and linked back too. All this serves to show Google that you are trustworthy and, as a result, will help you to climb the search engine rankings, leading to wider exposure and better brand reputation.
Tip: Earn trust with authoritative content
3. Don’t Fake It Because You Won’t Make It
Inbound marketing content relies on making connections with your audience through your online presence and, therefore, authenticity is the key to making lasting connections. It is easy to see through the spammy, fake interactions that try to force engagement with some scheme. Besides, most people don’t fall for it in the long run. The key is to balance professionalism with letting the human side of the business shine through. You can be real and fun and professional all at once, and that is something your audience will respond to.
Tip: Be real
4. Plan Ahead
The worst content plan is the one that doesn’t exist. If you don’t have a clear strategy or if you don’t plan out your content ahead, you’ll most likely end up with awful, half-baked ideas in your online presence. That is, if you actually get around to posting anything.
Creating batches of content at once will not only save valuable time, but it will also give you continuity throughout the messaging process. And, with Facebook and Instagram Creator Studio, as well as the scheduling functions on most blog platforms, you won’t have to manually post any of the content you’ve created.
Tip: Plan and schedule your content
5. Be Spontaneous
Yes, this goes against what we just said, but hear us out. Great content can be spontaneous and, therefore, you need to leave room for spontaneous moments that occur so you can benefit from those unexpected events. Adding some spontaneous content to your online presence can break up the monotony of perfectly planned out content. It will also go a long way in helping you to connect with your audience, especially on social media.
Uncomfortable with the idea of making spontaneous moments permanent? Post this kind of content to Instagram stories or Snapchat, and it will disappear from your feed in time. This option also leaves you with more room to experiment with new content and to gauge your audience’s reaction to something outside of your usual messaging.
Tip: Live in the momen
6. Experiment and Measure Results
Great inbound marketing content comes from experimenting with different types of content, different platforms and different approaches. Don’t be scared to test out new ideas and plans. They can pay off for your content strategy – if you remember to measure the results. While it is important to always measure the performance of your content, it is vital to measure results when you’re trying something new to understand how successful your efforts are and to adjust your strategy accordingly.
Tip: Test and measure
WSI OMS is a digital marketing firm specialising in search engine optimisation, website design, link building and PPC strategies. Contact us to find out more about our inbound marketing offerings.
by admin | Feb 10, 2020 | Articles
Staffing factoring – how your business will benefit
The staffing industry provides a vital source of people across a lot of industries – from nursing and medical, IT, office or clerical, light industrial, and professional staffing to hospitality. Any business focused on people and their skills is complex and have its own unique set of challenges. Like many other businesses, it can be stopped short because of the gap between invoicing and payment from clients. The staffing industry is often faced with cash flow problems since it takes time to place temporary staff in positions, which need to fulfill the hours required in the role before the staffing agency can invoice the client. In the meantime, those workers need paying, as well as the many other costs that come with staffing – marketing, advertising, rent, agency employee salaries, and the list goes on.
Invoice factoring is fast becoming the preferred financing option in the staffing industry, providing agencies with credit when they need it most. It takes quite a bit of time to build up a staffing agency and staffing factoring can help with the growth of a business, by improving cash flow and freeing up time for marketing and sourcing of skilled people.
Using the services of a reputable factoring company that understands the staffing industry, has quite a number of benefits:
- It provides a steady source of working capital
- Funding can be set up and approved in a matter of days
- Competitive rates
- No protracted application process where many financial documents are required
- Flexible credit customized for the needs of the business
- Back office services available, reducing administration
- Factoring is not a loan, so debt is not added to the balance sheet
- Factoring companies can offer flexibility in terms of how much needs to be factored in and how often
Charter Capital is a factoring company that understands the staffing industry
At Charter Capital, we are committed to helping entrepreneurs realize their full potential. As one of the most well-known factoring companies in Texas, we understand the challenges that staffing agencies face. Our principals have been providing specialized financial solutions to small businesses everywhere since the late 1980s banking crisis that stifled traditional lending, and have served as the financial backbone for thousands of companies.
by admin | Jan 10, 2020 | Articles
Factoring services for oil and gas companies
If you own an oil and gas company in North America, then you will know that this region is currently experiencing a surge in production. Thanks to new oil drilling technologies, energy legislation and alternative funding models, more companies are able to capitalize on this production boom and take their oil and gas companies to the next level.
The problem that many oil and gas companies experience, however, is ensuring that they have a steady cash flow in order to fund costly expenses that are part and parcel of the oil industry. Whether you need to fund crane hire, rigs, water haulers, or any other piece of equipment, you will know that suppliers require cash. This can be difficult if you’re waiting more than 30, 60, or 90 days to receive payments from your clients.
At Charter Capital, we offer a range of oil and gas factoring solutions that have been tailored for the oil and gas industry. When you partner with us, we will pay your accounts receivable upfront so that you can fund everything from environmental cleanups, pressure washing, and inspection services to rigs and roughnecks. Get an instant invoice factoring quote today.
About Charter Capital
At Charter Capital, we are committed to helping entrepreneurs realize their full potential. As one of the most well-known factoring companies in Texas, we understand the challenges that oil and gas companies face. Our principals have been providing specialized financial solutions to small businesses everywhere since the late 1980s banking crisis that stifled traditional lending, and have served as the financial backbone for thousands of companies.
by Marianna Muscat | Aug 8, 2019 | Articles
While it’s no secret to anyone with even a passing knowledge of digital marketing that search engine optimisation (SEO) is the lifeblood of successful online business, what is not so commonly known is how exactly to make your online presence SEO-friendly. Yes, we all know about keywords and so on, but there is more to it than that. Here are three absolutely indispensable tips to keep your website and/or blog truly optimised for search engines:
Don’t Write for Search Engines
We’ve come to think that users follow search engines and that the best way to maximise your online presence is to manipulate bots and algorithms through the use of the right keywords. The best approach is actually the opposite. You need to write with your end-user in mind, with the intent to offer quality, useful content, usually with a purchase or other action as your ultimate object. If users find your content helpful, search engines will follow their lead. Keep your keywords in mind of course, but write for people first, not for search engines.
Link to Other Sites – And Have Them Link to You
Like the previous point, this comes down to the quality of your content. Great content that people demand will attract the notice of your peers and even competitors and other stakeholders. The more reputable among these will give credit where it is due and link back to you. Customers, reviewers and others will do the same. You should always return the favour, as well as linking back to sources that are relevant to your content. This creates a network of inbound and outbound links that search engines will pick up on and reward. So, don’t only focus on internal backlinks, spread the love and make the circle bigger.
Don’t Forget Your Meta-Description
Most bloggers get their titles, body content and keywords right and then forget about the meta-description or throw it in as an afterthought. This is a fatal mistake. Both users and search engines will punish poorly written meta-descriptions, or ones that are too alike. Remember that this is the first thing users will read of your content in the search engine results. If they are not impressed, they won’t click through. In addition, search engines don’t like repetition or duplication. If you have a tendency to copy and paste, Google will not be your friend. Put more thought into your meta-descriptions and make them unique and enticing.
Contact WSI for more guidance in setting up and optimising your online presence.
