by admin | Apr 6, 2018 | Blogging
All Chatbots are not created equal. What separates a good chatbot from a bad one? A good chatbot helps users accomplish something more efficiently. A great one makes it enjoyable. A bad bot wastes time and drives users away! Read this article by 16best.net about why chatbots are big right now:
Chatbot 101
Right now chatbots are big! Facebook has them and it seems as though every programmer wants to start making them. But why, and what are they? Chatbots are very simple artificial intelligence systems which we mere humans can interact with via text and typing. These interactions can be very simple, such as asking the time; or complex, such as asking for help with tech problems. They are being developed at a rapid pace. Chatbots have grown in popularity recently, and there is an expected explosion of them on the horizon. But, why are they so popular? Chatbots have existed for quite a while – some say from the early 1960s – but in the last few years, there has been an increase in the number of applications which enable people to interact with chatbots as though they are talking to humans. In 2016, a chatbot was first used by Nordstrom to help with online customer service applications, and by 2029, it is estimated that talking with chatbots will be virtually indistinguishable from chatting with a human being. Although artificial intelligence and natural language processing are still very much in their early days, it is not a far-fetched idea that chatbots will become so advanced that they will be able to understand and speak to us as if they were humans, helping us out with our tech problems and providing five-star customer service. Chatbots are good at performing simple tasks and do make our lives easier, but they are not designed to replace human beings. The tools and platforms for creating bots are so vast that we could all be making our own bots in the next couple of years. This could become just as easy to complete as changing your Facebook account settings is now.
Do you want to learn more about chatbots? Check out our infographic below for lots of interesting facts and predictions relating to them.
Link to the infographic: https://www.16best.net/blog/chatbots-gone-wild/
by admin | Jan 8, 2018 | PPC
Want to make sure your PPC ads resonate with your audience? Then read this advice:
- Expert Product Knowledge
If people are clicking on paid ads in Google, then the chance is good that they already have a pretty good idea of what they are interested in buying. One of the things that can frustrate a potential buyer is when they realise that the person who is selling to them doesn’t understand the ins-and-outs of the product they are advertising. Even if you’re hiring a professional copywriter, make sure the writer of the ads understands the product and has all the technical specifications he or she needs to write the ad.
- Use the Same Language as Your Audience
Understanding and using the industry jargon and the buzzwords that your potential buyers use is important when it comes to ensure your PPC ads resonate with your audience. Also keep this in mind when targeting specific geographies, because the slang name for a city or town may be different than the Google Maps description. Use the same language as your audience to make your ads stand out.
- Solve a Problem
Does your potential buyer know that they have a problem? Write down what the buyer will gain from using your product and how you can solve their problem for them. Make sure that this information is included in your ad copy in a concise way.
WSI OMS can help you with your online advertising and pay per click advertising campaigns. Contact us for more information today.
by admin | Jan 1, 2018 | Digital Media Marketing
Whether you’ve just launched a new start-up company or whether you’re already an established brand in your industry, annual growth is important for every business. While product development, innovations, distribution and production can all contribute to your bottom line, digital marketing needs to form part of your growth strategy for two important reasons:
- Flexibility
Few changes in a business can be made as swiftly and promptly as changes to a digital marketing campaign. Whether a recent board committee meeting highlights the need to target a new area or whether you need to get information to your target audience quickly, digital marketing solutions such as social media marketing, email marketing and content marketing, can make this happen quickly. Consider the expensive consequences of having stockpiles of printed brochures or a billboard ad in town that isn’t yielding results and how quickly this change could be rectified if the marketing method that was used was digital.
- Targeted and measurable results
With digital marketing, everything can be tracked and measured. If you have clear goals, then a digital marketing consultant will be able to set up analytics and reports showing you your progress in achieving these goals.
WSI OMS can help you achieve your business goals with a range of digital marketing solutions. Book a consultation with us today.
by admin | Dec 19, 2017 | PPC
Pay per click advertising is an easy and cost-effective way in which businesses can reach their target market, increase visits to their website, as well as improve overall brand awareness and online conversions. Unfortunately, many business owners find that their ads simply aren’t performing as well as they’d hoped they would. A low click-through rate can be cause for concern but, fear not… WSI OMS is here to help you overcome this common PPC advertising challenge with the following pointers:
When it comes to PPC advertising, you need to really convince your target market to click through… and the best way in which to do this is with a clear call to action that they simply can’t resist. Phrases like ‘click here’ and ‘learn more’ are both great examples to try to work into your ads.
Forget about telling them about your brand and focus more on convincing them that you have the necessary products/services that will help to solve a problem or satisfy a need. Use the ad to tell them directly how your product or service is going to add value to, or improve, their lives.
Which social media platforms do they spend the most time on? What are the key phrases that they are entering into the Google search bar? A knowledge of your audience will make it possible for you to place your ads strategically, ensuring that they are seen by all the right people.
If you are looking for more professional insight in terms of improving your pay per click advertising strategy, WSI OMS is the digital marketing agency to turn to. As leaders in our field, we will help you to build and maintain an impressive online reputation in a flash. Get in touch with us today for more info.
by admin | Dec 14, 2017 | Mobile Marketing
One thing is for sure, mobile marketing isn’t going anywhere anytime soon! With the use of mobile devices only becoming more and more widespread, and with the technology behind these devices only getting more and more complex, businesses of all shapes and sizes have no choice but to surrender to the mobile revolution. Here are our predictions for B2B mobile marketing in 2018:
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More B2B Researchers will be using their Mobile Phones during the Purchase Process
According to a study by Google, in partnership with Millward Brown Digital, the mobile device is soon to start playing a bigger role in terms of B2B research within companies across the country and all around the globe.
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Executives Will Spend More Time Utilising Online Resources
When looking for a new supplier, we predict that executives will begin relying more on social platforms such as LinkedIn and, in particular, on those relationships created via the platform. More often than not, the interactions necessary to build and solidify these important relationships will take place using a mobile device.
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Higher Demand for a Mobile-Friendly Website
Potential clients will spend a long time researching different suppliers, usually using a mobile device such as a tablet. Most of these clients will choose to visit the supplier’s website during this process, hence the reason why ensuring that your website is effectively mobile-friendly is so very important – now more than ever before. Fast loading times and a good text-visual balance is what is likely to keep the potential client interested and engaged.
Are you looking for professional assistance when it comes to mobile marketing? WSI OMS is a leading digital marketing company that you can rely on for up-to-date services and approaches within the online realm. Contact us today to learn more.
