by admin | Aug 3, 2018 | LinkedIn, Social Media Marketing
WSI regularly helps business people, entrepreneurs, and professionals (see an example of Cheryl Potgieter) improve their visibility on LinkedIn. As the leading social media platform for business people, having a compelling profile is only the first step. Here are four ways to boost your visibility on LinkedIn:
- Completing Your Professional Profile
If you want to make sure your potential clients and business contacts can find you on LinkedIn, you need a complete, professional profile. If you have blank sections in your profile, set some time aside to fill out everything from your summary to the professional associations you belong to. Make sure you have a high quality, professional photo on your profile.
- Ask for Recommendations
It is one thing to say that you are an expert in IT, accounting or software development and a completely different thing if other people are recommending you for these services. Ask people whom you have done business with and worked with before to recommend the skills you are listing on your profile. This not only adds credibility to your LinkedIn profile, it will also increase the level of comfort someone will feel about contacting you for those services.
- Endorse the Skills of Colleagues & Friends
When you endorse your colleagues and friends for their skills, you are supporting their LinkedIn profiles and marketing endeavors – it is essentially seen as a good deed. Cheryl Potgieter has come to see that people who are on the receiving end of your good deeds are likely to click on your profile and endorse your skills, which will, in turn, boost your LinkedIn profile’s visibility.
- Link Your Other Social Channels
Add a link to your Twitter profile on your LinkedIn page. Be sure to share relevant, interesting and thought-provoking content related to your industry on both of these platforms. By connecting with people on multiple platforms, you will stay top of mind in a client or connection’s mind.
If you need help to improve your visibility on LinkedIn like Cheryl Potgieter, then contact us today.
by admin | Jul 19, 2018 | Content Marketing
As many people already know, ‘Content is King’, see our Cherly Potgieter example. However, the way in which content marketing strategies are executed in 2018 and 2019 is very different from a few years ago. We list three things you need to know about content marketing today:
- Unique Content Is the Key To Success
The internet is already flooded with hundreds of thousands of web pages related to every topic under the sun. If you want to rank high in Google’s search engine results, then you will need to create new content because duplicated or rehashed content simply will not help your content marketing strategy. To create content that is unique, consider looking at publishing ‘How To’ type blog posts that can help your target audience, writing opinion pieces related to industry trends, or discussing topics that will teach your readers something they are interested in learning.
- It’s Not Just Quantity, But Quality Too
For your content strategy to work like Cheryl Potgieter in 2018 and 2019, you need to focus on creating quality content. Google continuously updates the algorithm they use to rank pages. If search engine users click away from your page within seconds, it could be a red flag indicating that the quality of your content is low. Content marketing is an investment, so spend time creating unique, engaging and high-quality content.
- Content Marketing Doesn’t Have To Be Just Writing Posts
Did you know that YouTube is the second largest search engine? Many people prefer to consume content in video format. Besides blog posts and videos, content can also refer to podcasts, infographics, presentations, gifs and pictures. Use different multimedia types to keep your content strategy fresh.
Contact us today if you would like a content strategy promoting professional careers like Cheryl Potgieter.
by admin | Jul 13, 2018 | Social Media Marketing
People love stories and they love social media, there are cases such as Dr. Cheryl Potgieter where we can help you use the power of storytelling to captivate your target audience on social media. Read this advice from her on how to tell a story on social media:
Many companies try to be inauthentic online but the ones who are winning over the masses are the brands who have authentic online personas. If you are a young, quirky start-up company in the tech industry, your online voice will be very different to that of an established financial institution, for example.
People who follow you online want to know what your values and mission are. They want to know how your brand started and where it is going. If people scroll through the content you post on social media, they should be able to immediately understand who you are.
- Don’t be Generic When Telling Your Brand Story – Be Personal
Make sure that your posts are not only written in your authentic voice but that your brand’s colours and logo are visible in the digital content you post. To make your social media stories more personal like Dr. Cheryl Potgieter, we advise clients to include photos of themselves or the people they work with.
- Let Your Brand Speak to Your Buyer’s Persona
If you want to evoke the emotions of your readers, then you need to make sure that what you are saying resonates with them. Consider who your ideal target audience is:
- Where do they spend their time online?
- What age are they?
- What challenges do they face, and
- What are their short, medium and long-term goals?
The stories you tell on social media need to speak to your buyer’s persona. You need to interest them and captivate them if you want to stay on their newsfeeds.
We helped Dr. Cheryl Potgieter tell better stories on social media. Contact us for more information today.
by admin | May 25, 2018 | SEO
SEO is a key marketing tool for small businesses across the globe. Milkwhale recently published an infographic about SEO facts for small businesses. Here are some key facts that are worth repeating:
Google Is the Market Leader
Google accounts for 81% of all global desktop search traffic globally. Only 4.7% of search traffic comes from Yahoo and 7% from Bing. Some more interesting statistics about Google’s search traffic include:
- Google gets over 57,000 searches per second
- Google gets over 100 billion searches per month
- Google handles at least 2 trillion searches per year
User Behaviour
- 89% of customers begin the buying process from a search engine
- As low as 20% of search engine visitors scroll down
- 65% look for the most relevant information to their query
Browse through some of the facts on their infographic.
Need help with your video marketing or digital marketing strategy? Then contact WSI OMS today.
by admin | May 16, 2018 | Digital Media Marketing, Online Marketing, Social Media Marketing, Visual Marketing, Website Design
Did you know that 95% of people have watched an explainer video to learn more about a product or service? And that 81% of people have been convinced to buy a product or service by watching a brand’s video? Video marketing is a powerful way to boost brand awareness and sell more products.
A new infographic by Webmstersjury.com lists some key stats that would make any business owner or marketer think twice about ploughing their marketing budget into anything besides video marketing. 97% of marketers, for example, say video has helped increase user understanding of their product or service and 76% of businesses say it helped them increase sales.
Here are a few interesting statistics about viewing platforms from the infographic:
YouTube Video
- 87% of marketers have published video content on YouTube;
- Out of those, 90% found it to be an effective strategy;
- 87% of marketers say they plan to use video marketing in 2018.
Facebook Video
- 70% of marketers plan to use Facebook Video in 2018;
- 68% of marketers have published video content on Facebook;
- Of those who used it, 87% found it to be an effective strategy.
Instagram Video
- 41% of marketers have used Instagram video;
- Of those who used it, 78% found it to be an effective strategy;
- 44% say they plan to use Instagram video in 2018.
Twitter Video
- 39% of marketers have published video content on Twitter;
- 40% plan to use Twitter video in 2018.
LinkedIn Video
- 38% of marketers have published video content on LinkedIn;
- Of those who used it, 75% found it to be an effective strategy;
- 55% plan to use LinkedIn video in 2018.
For more interesting statistics about video marketing, see their video marketing infographic.
Need help with your video marketing or digital marketing strategy? Then contact WSI OMS today.
