by Marelise da Silva | May 5, 2020 | SEO
SEO services can help you to drive traffic to your website when the numbers start dropping despite your best efforts. Sometimes you can use every possible trick in the book without seeing any positive upswing in numbers and that is okay. Because digital marketing changes as quickly as the internet, you need to constantly evolve your strategy. Here are three tips on SEO and driving traffic to your website.
Traffic boosting tips (from SEO service experts WSI OMS)
1. The Celebrity Touch
Celebrity endorsements have worked since the days of newspaper ads – and they still do. Now, we’re not suggesting that you pay your favorite sports star to do a cheesy commercial giving your product the thumbs up. Digital content marketing can be more subtle and more interesting than that. You can draw interest to your site by posting content that features celebrities connected with your line of business, and leveraging off their fan base. It can be as simple as an interview with a star, famous author, or a luminary in your industry. You’d be surprised who’s willing to talk to you if you only ask.
Alternatively, ask a well-known blogger to write a guest blog for you and/or write a blog for their site. In this way, you could be attracting a whole new audience.
2. Go deeper into social media with LinkedIn and Reddit
LinkedIn is the most effective platform to post business-related content. And, its users have a bigger attention span than those of other social networks. Unlike Twitter and Facebook, it has users that are more likely to click on, and actually read, in-depth articles on subjects that interest them, as well as clicking through and finding out more, provided they see a benefit to them professionally.
Reddit is another way to open up to different audiences, but in this case, you need to be a bit smarter and more targeted. Don’t just post content broadly; identify and research specific sub-Reddits that are applicable to your market, where potential new customers may be found among the readers.
3. Rethink and evolve
Ultimately, no matter whether you follow the above advice or any other specific tips, the point is to be willing to shift your opinions and strategies in order to move with the times and undulating trends of the internet. You need a holistic SEO strategy that can help you keep your finger on the pulse all the time and change your approach accordingly.
WSI OMS’ Adaptive SEO™ services can help you to change the direction of your marketing strategy, move with the right trends in the industry and apply the correct approach to maintain your brand integrity while boosting traffic. Contact us for more information on our SEO Services.
by Marelise da Silva | Apr 28, 2020 | Instagram, Social Media Marketing
Ephemeral content, which is content that is only accessible for a brief period of time, is bigger than ever before in 2020. Facebook and Instagram Stories are great examples of this type of content that can really play a sizeable part in terms of maximising your social media marketing efforts going forward. The question is, how exactly can you leverage Instagram Stories to promote your business? Follow our simple three-step guide!
1. Follow Best Practices
According to statistics provided by QuickSprout, images with faces used in Instagram stories receive 38% more engagement. Statistics also show that over 60% of the top-performing brands on Instagram use a consistent filter in all of the stories that they post. Finally, posts and stories that feature a location tag boast 79% more engagement than posts that do not.
2. Use Instagram Stories to promote Specials and Discounts
Your stories are bound to generate engagement if you give your followers what they want – a great deal! Considering how these stories are only accessible for a period of 24 hours, they are perfect to use for promoting flash sales. You might want to notify your followers and existing customers both in-store and on other social media platforms, that these specials are exclusive to Instagram, ultimately resulting in an increase in your number of followers.
3. Screen Interesting Content Live
Just like Facebook, Instagram Stories allows you to screen content live. And, research has shown that social media users cannot get enough of live streams. Not only is it sure to generate more interest, but it also facilitates more genuine interactions with your followers, especially as they are able to comment in real time, and you can respond in a similar fashion. Once you have recorded your live session, it will still be visible to anyone who missed it for 24 hours just like all regular Instagram Stories.
Looking for a digital marketing agency to lend a hand when it comes to mastering the art of digital marketing and social media marketing via Instagram Stories? Look no further than WSI OMS. Get in touch today.
by Marelise da Silva | Apr 24, 2020 | Social Media Marketing, Social Networking
Launched in 2005, and since acquired by Condé Nast (think Vogue, GQ, Vanity Fair and Wired Magazines), Reddit is a social news aggregation, web content rating and discussion website functioning as a network of communities based on people’s interests.
Registered members submit content to the site such as links, text posts and images, which are then voted up or down by other members. Posts are organised by subject into user-created boards called “Subreddits” covering a variety of subjects. As a user-influenced platform embracing discussion and community engagement, rather than content creation or branding, Redditt has not been perceived as marketing or brand-friendly.
Reddit has however made attempts to gain brand attention, with advertising offerings and new features such as video streaming and video hosting. It is a good platform to keep in mind for future marketing opportunities, as the platform has grown between 2017 and 2019 from 330 million active monthly users to 430 million. The Reddit audience is predominantly male, and Generation Z (born between 1995 to 2015) make up 26 percent of Reddit users. Here are nine other interesting statistics:
User Behaviour
- 44% of monthly active users access the site via mobile app or mobile browser.
- 10 million posts are submitted by users monthly.
- 82% of Generation Z users say they trust Reddit when it comes to learning about products.
Hot Topics
- One of Reddit’s most popular topics is technology.
- Two of the most commented-on Subreddits relate to video games.
- Posts with questions generate twice as many comments as posts without them. Conversely, posts without questions get more up votes.
Videos on Reddit
- 50% of Reddit audiences under 34 years old watch short videos rather than long-form content.
- There are 1,4 billion monthly video viewers.
- 3 of the highest-performing posts included videos.
If your marketing audience includes Generation Z and your products and services are technology-focused, then Reddit might be the platform for you. Contact WSI OMS in South Africa to increase your company’s visibility and raise brand awareness through social networking.
by Marelise da Silva | Apr 24, 2020 | Website Content, Website Design
Quality content connects customers and businesses. It creates business value by creating value for your customers. To increase the chance of your website being recognised as a content-rich site by search engines, consistently add relevant, quality, keyword optimised content to your website. The process of content creation includes three steps, and we briefly discuss it below.
Step 1: Analyse Business Objectives and Target Market
The basis for creating any content is identifying your business objectives and target market. It is a good business practice to review these two aspects yearly, simultaneously reviewing your website and social media marketing plan.
If you have an existing website, the structure, content quality, inbound links and searches must be evaluated to establish whether they still relate to your business objectives or need a visual upgrade. Current website traffic and trends must also be analysed.
Step 2: Keyword Research and Content Implementation
Research is done on target markets and industry sources, including a general internet search, with a final keyword analysis. Quality content that includes identified keywords is written and edited. Blogs and a social media presence increase the quality of your website and site visit numbers.
Building links through newsletters, blogs, forums and relevant industry websites will boost the quality of your SEO (search engine optimisation). Videos can be created and posted with inbound links, whilst podcasts can be created for audio marketing.
Step 3: Managing Content and Measuring Results
Once the new content is uploaded to the website, an analysis can be done on website activity and search engine rankings. This analysis can be included in a monthly report that shows how the website is improving. Recommendations on increasing the website’s content quality can also be made.
WSI OMS’s copywriting services not only include website content or blog posts, but also articles and press releases. Contact us if you want to review the quality of your website or require the creation of new content.
by Marelise da Silva | Apr 22, 2020 | Content Marketing
Stories are memorable and shareable, two of the most important aspects of great content marketing. They are also fundamental to human communication, and if you tell the right story, you can entertain, enlighten, persuade and capture attention.
Stories also lend themselves to non-interruption marketing where you provide customers, both present and future, with consistent and valuable information. The more honest you can be about your business, who you serve and the problems you solve, the more loyal your customers will become. And, as a result, they will consistently reward you with their business.
There are five things you need to create a good marketing story:
You Need a Hero
To tell a captivating content marketing story, your customer must be the hero, not your business. And the hero of the story is someone that is transformed as the story progresses, from an ordinary person into someone remarkable.
You Need a Goal
Until you understand your customer-hero’s goal, you don’t have a marketing story. Good business is about solving customer problems. You need to understand where your customer-hero is today and where they want to go.
You Need an Obstacle
Obstacles are what make stories interesting. The most interesting obstacles to your customer’s victory are often inner limitations they need to overcome to achieve their goal. The gap between where your hero is today and where they want to go is the core of the story.
You Need a Mentor
If your customer is the hero, what role do you and your business take? Your business plays the role of guide, mentor and help. You provide key information and tools that allow the hero to achieve their goal.
You Need a Moral
When you are telling a marketing story, it is best to clearly state the moral of the story. Let the audience know what they should do next or what their main lesson should be. Don’t be afraid to spell it out. Be clear and direct.
Every story needs something outstanding for it to be remembered and shared. Honesty is often the most significant story element of all, and by just telling the truth, you can make incredible gains.
Contact WSI OMS today for more information on content marketing.
