by Francois Muscat | Apr 5, 2018 | Facebook, Social Media Marketing
Have you started creating Facebook ad campaigns? When you set up a Facebook campaign, you will see that you can also create ‘Conversions’, which helps you to get people to take valuable actions on your website or app. You can use the Facebook pixel or app events to track and measure conversions.
If you want to track goals such as adding payment info or making a purchase, then you can start by filling in the ‘Conversions’ section of your Facebook campaign. With your campaign goal, you can specify the action you most want people to take. Facebook will then measure and reflect this in your reporting results.
When you click on the drop-down menu under ‘Campaign Goal’, you will see the following list:
- Leads
- Registrations
- Custom conversions
- None of the above apply
If you click on ‘None of the above apply’, then a new list will appear so that you can select a custom conversion event from your page, such as tutorial views or registrations for an event that you have created on your page.
When this has been set up, you will be able to view the campaign goals in your Facebook campaign reporting. Not only will Facebook show you how many people completed the specified action, but it will also show you the cost per result (in other words, what your ad spend was to achieve conversions).
Do you need help with your Facebook marketing or other social media marketing campaigns? Then contact WSI OMS today.
by Francois Muscat | Apr 4, 2018 | Social Media Marketing
The internet is part of our daily lives. We connect with friends, search for information, read the news and use it for work.
The public do not usually trust CEOs. They trust their peers, the media and their friends. Many times, people don’t even see CEOs as a credible spokesperson for a company. To overcome this, the modern CEOs must:
- Share their stories in personal ways,
- Be accessible to their employees, and
- Even be accessible to the public (to an extent).
Audiences want CEOs to be able to connect and build trust. Social media channels can help CEOs connect with people, but a shocking amount of CEOs have no social media presence. While LinkedIn is the B2B social media platform, a CEO should be actively using other relevant channels such as Twitter, Facebook and even Snapchat and Instagram, for example.
Social media represents a cultural shift, not just a technological one. It’s now a necessity for CEOs to be on social media to connect with their audience.
Here are a few things that CEO’s can do if they want to start being more active on social media:
- Share your company’s content:
If your business is creating blog posts, case studies or white papers, then you can share this content on social media.
- Write LinkedIn Pulse blogs:
LinkedIn’s publishing platform is a great way for you to share thoughts, opinions and commentary in your industry. Set aside an hour or two every few weeks to create a LinkedIn Pulse blog and ask your staff members to re-share it online.
- Connect and Network On Social Media:
If you attend a conference or event, make sure you are tweeting and using the conference hashtag. Follow people that you meet at these events and re-share their content.
Need help with your social media marketing strategy? Then contact WSI OMS today.
by Francois Muscat | Apr 2, 2018 | Content Marketing
While most people know that content is king, they are equally aware of how much time and effort is involved in writing content and content marketing. Instead of being tasked with developing each piece of content yourself, you can use content curation to diversify your content strategy and give more value to your customers.
If you have social media profiles, then you know how important it is to share content on a regular basis. This is only one of the reasons why content curation should form an important part of your content marketing strategy.
The main goal of content curation is to find content that is relevant to your niche so that you can share it with your audience. Not only does this keep your audience engaged, but it ensures that you remain top of mind by being able to share relevant information online. If you are able to curate high-quality content that keeps your target market engaged, then they will be interested when you do have your own information to share as well.
The way to go about curating content is to find quality sources of information in your industry. You can check out LinkedIn groups, Twitter hashtags, trending videos on YouTube or any other source of information that relates to your niche or industry. Once you have found content that would be of value to your audience, you can choose to either reshare it online or to add it to your own website. The benefit of adding it to your site is that you can include your own opinion or commentary, thereby adding your own voice and more value to the content before it is shared with your online networks.
Content creation and content curation work well for SEO and digital marketing.
by Francois Muscat | Mar 28, 2018 | SEO, Website Design
Website design trends are forever changing, just like every other aspect of online marketing! Because of this, it is important to ensure that your website mirrors industry standards. This means doing regular website redesigns and updates. While a website refresh may sound all well and good, you are probably wondering how it will affect your already existing on-page/off-page SEO and Google rankings. This is what you need to know:
What is important to remember is that when conducting a website redesign, the main goal is to preserve your existing rankings and online traffic. However, it is also to improve your existing rankings and online traffic!
You can relax a bit about the changes to your SEO seeing that Google now places a lot of emphasis on the quality of the user experience that a website can provide. Therefore, if the new website design allows for easier navigation, faster page loading times, and also offer the browser access to plenty of optimised, original and interesting content, your rankings are sure to improve over time.
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What Can Change and How to Fix it?
Obviously, when designing a new website, it is impossible not to see a change in your search engine optimisation. Things that can change include:
- URLs
- Meta data
- Page-level optimisation
- The removal of old content and the addition of new content
- Domain name, as well as subdomain
Here is how to preserve your SEO despite the new website design:
- Keep the old website live on a temporary web address, and ensure that it cannot be accessed by crawlers,
- Utilise 301 redirects,
- Save crawl data,
- Minimise changes to content that has received a positive response, and
- Save all on-page optimisation by crawling your old site.
Need help with a new website design? The WSI OMS team of digital marketing experts can help! Contact us today for more information about our services.
by Francois Muscat | Mar 26, 2018 | E-mail Marketing
One of the best ways to communicate with your clients and customers is directly through their inbox. You can do this once per month with an email newsletter. It’s important that you make the most of this opportunity. WSI OMS has a few tips that you can use to easily improve your email newsletters:
The first thing that a potential newsletter reader will see is the subject line. So, make sure it’s effective and concise. Using a boring email subject line like your company’s name and the word “monthly newsletter”, for example, is a no-go. You definitely won’t get a good open rate from a subject line like that.
- Tip no2: Don’t Skip On Your Newsletter Design
Once you get your customer to open your newsletter, make sure they have something that is aesthetically pleasing to look at. You want to leave a good first impression. So, make sure the email newsletter design is consistent with your website and your branding (and that it’s generally pleasing to look at).
- Tip no3: Mix Up Newsletter Content
Go ahead and mix up the content in your email newsletters. Of course, everyone wants sales coming from emails and newsletters, and while this is completely fine, make sure you are not only focused on hard-selling. Educate your readers with useful information that can help them with their problems.
These are only a few tips to keep in mind when sending out email newsletters. Get in touch with WSI OMS for more information about email marketing, SEO and content marketing today.
