by Francois Muscat | Jul 16, 2018 | Content Marketing
E-commerce marketing is a very different ballgame from other types of marketing. If you only focus on your sales numbers, then you will have a hard time to identify what is working in your business and where you need to improve.
To get an accurate indication of how your e-commerce marketing is performing, you need to keep track of a number of key performance indicators (KPIs). Here are the KPIs we suggest you track:
The conversion rate of an e-commerce website is straightforward: divide the number of visitors by the number of sales. According to research, the average conversion rate of an e-commerce website is between 1% and 2%, so even if you’re hitting the mark, you can’t expect super high conversions.
To calculate the gross margin of your e-commerce business, subtract the cost of the products you have sold by your sales. If you have a high gross margin, then you will have more money left for operating and running your business than a company with a low gross margin. The industry you are in, the products you are selling and a number of other factors can impact the gross margin you are aiming for. Use Shopify’s simple gross margin calculator to help get you started.
Your e-commerce business’ average order value can be calculated by dividing the total number of orders on your site per month by the website’s revenue for the month. This information can give you valuable insights about your customers’ spending habits and the way they make decisions depending on price.
WSI OMS offers a wide variety of digital marketing services related to e-commerce marketing, including content marketing and website design. Contact us for more information today.
by Francois Muscat | Jul 11, 2018 | Instagram, Social Media Marketing
Want to be Insta-famous? Of course, you do! Being famous on Instagram can help you make more money. Here are a few tips to help you get more followers on one of the most popular social media platforms:
Go after Relevant Followers
One of the most common pieces of advice is to find very popular Instagrammers in your niche and start commenting on their pictures and liking their pictures. The idea behind this is that their followers will start noticing you and be inclined to check out your page. But, this is only half of the piece of the puzzle.
Instagram has an algorithm that looks at how many likes and comments you get when the picture first gets published. If your followers are mostly within your industry and they like and comment on your pictures, it will be more beneficial than a lot of likes from people who aren’t in your industry at all. This way, your picture has a better chance of going viral and getting featured on the discovery page, which will lead to more followers.
Post Visual and Emotional Content Consistently
If people aren’t bonding with your content and it’s not visual and emotional, they’re not going to keep following you and commenting on your content. If your content is visually appealing and you’re doing it consistently, people will keep following you.
Need help with your social media marketing strategy? WSI OMS can help you. Contact us for more information today.
by Francois Muscat | Jul 9, 2018 | E-mail Marketing
Email newsletters are a great way for people to get a sample of the content and updates from a company. People generally subscribe to newsletters if they want to receive information about a brand. However, they don’t want constant blasts of short information. So, the way you structure your email newsletters has to be carefully thought-out. Here are a few tips to make sure your newsletters are a hit:
Plan the Content
Earmark around three to five different topics that you want to include in each newsletter. This can include your most recent content such as blog posts or curated content and company updates. The layout of your newsletter should be in sections because people don’t read a newsletter from left to right like a book. Make sure they can see which section they want to click on for more information.
Keep It Brief
People don’t want to spend an hour reading a company’s newsletters. Keep your content brief and relevant so that people are able to skim through the content to find the information they need.
Create an Intriguing Subject Line
The subject line is the first impression of your email newsletter. Keep it short and tell a person what they can expect to find in your newsletters.
Use a Familiar “From” Name
Whether you are using a brand name or a company name, make sure recipients can immediately see who the mail is from.
Segment and Personalize Content
Segment your customers into like-minded groups so that you can send them content that speaks to their purchasing history, demographics and needs.
Need help with your email marketing campaigns? Then contact WSI OMS today.
by Francois Muscat | Jul 2, 2018 | Social Media Marketing, Social Networking
Social media marketing is a must-have for any business these days. As a small business owner, you may want to know how you can manage your corporate accounts without becoming a full-time social media slave. Here are a few things that you should do each day to manage your accounts effectively without making social media an all-consuming job:
Check For Mentions
Reply to all comments and questions that are directed at your brand. People expect social media accounts to respond to their customer service queries within a few hours (not days) so this should be something you do at least once a day.
Check for Related Content
Search for your brand name and relevant industry hashtags so that you can join the conversation. This will also keep you in the loop about newsworthy things happening in the market and you can use this information to boost your content marketing strategy.
Schedule Updates
If you’re only spending a few minutes to reply to mentions and check news, then you need to schedule social media updates throughout the day. Tools such as Tweetdeck.com and Hootsuite let you schedule posts in advance so that you don’t have to login and post content multiple times a day or week. Make sure you are posting a variety of unique as well as curated content to keep your followers engaged.
Incorporate Multi-Media
The type of content you post will depend on the social media platforms you are using. Make sure you aren’t only posting written content but that you are also linking to videos, infographics and share-worthy images.
Need help with your social media marketing? Then contact WSI OMS today.
by Francois Muscat | Jun 27, 2018 | Google, Search Engines, SEO
Google’s Answer Boxes are the featured snippets that are ranked at the top of Google. The answer boxes often rank above the top search results and below the ads. They can draw quite a lot of traffic, which is why it’s worth your time to try to get your content featured here.
There are three kinds of answer boxes that appear in Google’s search results, namely paragraphs, lists and tables. To get featured in any of these types of answer boxes, you will firstly need to do some research on Google to find out which search terms prompt a featured snippet or answer box to appear. You will notice that an answer box appears when a user asks a question in Google.
After you have found which questions you want to answer, you will need to optimise your content so that it answers a question. The content that Google features in the Answer Box reads as if it is answering a question, so make sure you are writing it in a how-to, explanatory or step-by-step style.
An important factor to keep in mind when you are trying to rank in Google’s answer box is that Google generally features authoritative websites in these results. If you are struggling to make your site more authoritative, focus on the low hanging fruit like requesting a page on Wikipedia.
Need help with your seo strategy? Then http://www.wsioms.co.za/contact-us contact WSI OMS today.
