Fraud Alert: Beware of Scammers Using WSIOMS’ Name

We have been made aware that scammers are impersonating WSIOMS Digital Marketing, falsely claiming to offer freelance work and requesting personal banking information. These fraudulent messages are being sent via WhatsApp by someone pretending to be “Enzokuhle or Omphilr, the HR Assistant at WSIOMS.”

⚠️ Please be advised:
✅ WSIOMS does not offer freelance work.
✅ We will never contact anyone via WhatsApp for job opportunities or payment details.
✅ If you receive such messages, do not engage—delete them immediately.

We take this matter seriously and are working to stop these fraudulent activities. If you suspect you have been contacted by a scammer using our name, please delete the message and report it.

Stay vigilant and thank you for your support.

Black Friday and E-commerce – A Match Made in Heaven

Black Friday and E-commerce – A Match Made in Heaven

Black Friday is the biggest shopping holiday of the year. We look at why it is best suited for e-commerce and at its impact on e-commerce marketing.

  • Traffic Boost on E-commerce Websites

Popular e-commerce websites see a significant increase in traffic to their websites during the week leading up to this day. This can be further increased by creating content marketing specifically aimed at Black Friday deals, including promotions and emails related to sales. It is important that websites prepare a good digital marketing strategy for e-commerce marketing in preparation for the traffic leading up to this day. This will ensure that their websites are equipped to handle the increase in visitors.

  • Expansion of Target Market

Research has shown that over 50% of shoppers prefer to shop online on Black Friday. Buyers are likely to visit websites for the sole purpose of making quick purchases rather than spend a day at shopping malls. Black Friday marketing can, therefore, target existing users as well as bring new users to e-commerce websites. The increase in sales satisfaction on this day can bring in loyal customers that will visit the website for the rest of the year.

  • Use of Social Media

Social media is the best way to take advantage of marketing on Black Friday. Hashtags and link building strategies are put into place during the sale. This leads to an effective promotion of goods and services offered on websites. Not only can this boost sales and visitors to websites, but it will also help users to gain a more personal experience via their own social media accounts.

Need help with your Black Friday e-commerce marketing and website design? Then contact WSI OMS today.

Top UK Software Testing Companies in 2019

Top UK Software Testing Companies in 2019

As innovative technology emerges, there is an increase in software development companies that provide these professional services and skills to the industry. Good software development companies are able to develop custom solutions that help their clients maintain a competitive edge. We took a look at the top software development companies in 2019.

 

2i Software Testing and Consultancy Services

2i Software Testing and Consultancy Services specialises in delivering software testing services for organisations with a special focus on investment banking and asset management. They deploy nearly 100 staff across the UK for the best customer service.

2i Software Testing and Consultancy Services Company information:

Established in 2005.

2i Software Testing and Consultancy Services Company location:

Edinburgh – 117 Hanover Street, Edinburgh, EH2 1DJ

2i Software Testing and Consultancy Services Company services:

Sector Expertise – Investment, Asset Management.

2i Software Testing and Consultancy Services Key industries: 

Financial.

 

A1QA

With clients like Adidas, it is no doubt that A1QA is one of the most independent software QA and testing services across multiple industries.

A1QA Company information:

Established in 2003.

A1QA Company location:

Lakewood, Co – 900 S. Wadsworth Blvd., Suite 485, Lakewood, CO, 80235, Lakewood

A1QA Company services:

Software testing, web testing.

A1QA Key industries:

Multiple industries.

 

Acutest

Acutest is a specialist software testing consultancy that has extensive test services. These services range from disaster recovery through to outsourced testing and they have clients from BBC to HP.

Acutest Company information:

Established in 2002.

Acutest Company location:

London – Blackwell House, Guildhall Yard, London, EC2V 5AE

Acutest Company services:

Software testing, Test automation.

Acutest Key industries: 

Technology.

 

Anadea

Anadea is an international custom software development services provider with a staff of almost 100 IT experts. They have customers from all over the world who come to them for their unique web and mobile applications.

Anadea Company information:

Established in 2000.

Anadea Company location:

LA HQ – 723 S Casino Center Blvd. Fl 2, Las Vegas, NV, USA

Anadea Company services:

Server side development, Mobile Platforms.

Anadea Key industries:

Gaming.

 

BugFinders

BugFinders is a leading crowdsourced functional testing company that has worked with huge brands such as Visa and Calvin Client. They ensure that your most critical digital assets get the very best experience.

BugFinders Company information:

Established in 2011.

BugFinders Company location:

Cheltenham, Gloucestershire – 3 Rockfield Business Park, Old Station Drive, Cheltenham, Gloucestershire GL53 0AN

BugFinders Company services:

Software testing.

BugFinders Key industries:

Not specified.

 

Caltek Technical Services

Caltek Technical Services has worked with a wide variety of blue-chip organisations to develop technical publications for many new start-up companies.

Caltek Technical Services Company information:

Established in 1995.

Caltek Technical Services Company location:

Worcestershire, England

Caltek Technical Services Company services:

Technical publications.

Caltek Technical Services Key industries:

Technical Services.

 

Clout Softech

Clout Softech is one of the fastest growing IT consulting and development firms aimed at business performance, productivity and profitability.

Clout Softech Company information:

Established in 2013.

Clout Softech Company location:

Birmingham

Clout Softech Company services:

IT consulting.

Clout Softech Key industries:

Not specified.

 

Doogle

Doogle offers software testing services to speed understanding of your business needs and the needs of your customers.

Doogle Company information:

Established in 2006.

Doogle Company location:

Devon, England

Doogle Company services:

Software testing.

Doogle Key industries:

Financial Services and Marketing.

 

Inspired Testing

Inspired Testing is a software development company with  a 15-year track record of custom software development projects. With this experience and expertise, Inspired Testing develops custom software applications for enterprise, web, desktop and mobile platforms.

Inspired Testing Company information:

Established in 1999.

Inspired Testing Company location:

London – Cannon Green 1st Floor, 27 Bush Lane, London.

Inspired Testing Company services:

Mobile app development, web development, UX/UI design, software testing, DevOps, gile Transformation, data analytics & AI, Cloud services.

Inspired Testing Key industries:

Finance, insurance, healthcare, investment banking, online retail, telecommunications, real estate, education, vehicle and asset tracking, logistics, IT infrastructure management, legal, public sector, software development companies, media, legal

Contact Inspired Testing for more information about software development today.

 

Edgetesting

With Heineken and Kwikfit as their clients, and HP Silver among the partners, Edgetesting is one of the UK’s fastest growing and largest independent software testing companies. It provides in demand services and the best marketing strategies and testing at an affordable cost.

Edgetesting Company information:

Established in 2017.

Edgetesting Company location:

Bellshill, North Lanarkshire: Willow House, Kestrel View, Strathclyde

Business Park, Bellshill, North Lanarkshire, ML4 3PB

Edgetesting Company services:

Software testing, quality assurance.

Edgetesting Key industries:

Engineering, Information technology.

 

Eggplant

With DELL, Autotrader and Land Rover among their clients and IBM among the partners, Eggplant is one of the top custom software development companies. They offer a unique Digital Automation Intelligence suite that monitors performance results.

Eggplant Company information:

Established in 2008.

Eggplant serves more than 650 enterprise customers in over 30 countries.

Eggplant Company location: 

UK (HQ) – Eggplant 6 Snow Hill, London EC1A 2AY, United Kingdom

Eggplant Company services:

QA Automation, GUI test automation.

Eggplant Key industries: 

Automotive, defence and aerospace.

 

Excellon Systems

Excuellon Systems provides quality software systems and offer software development to resolve business problems. Excellon is a Sage reseller and development partner.

Excuellon Systems Company information:

Established in 2013.

Excuellon Systems Company location:

Norfolk, GB

Excuellon Systems Company services:

Software Development, Project Management.

Excuellon Systems Key industries: 

Finance, Avionics.

 

Exposit

Exposit is a software development company that specialises in services from initial analysis, conceptual evaluation to system maintenance. It has leading clients across the country, such as PetCare.

Exposit Company information:

Established in 2012.

Exposit Company location:

HQ – Hrodna, Hrodnenskaya: 2b, Popovicha str., Hrodna, Hrodnenskaya 230024

Exposit Company services:

Java, Python, PHP.

Exposit Key industries:

FinTech, Energy, Telecom.

 

Genisys Group

The Genisys Group is an IT services company that operates in three continents to provide globally distributed project delivery to companies worldwide. One of its biggest partners is IBM.

Genisys Group Company information:

Established in 1985.

Genisys Group Company location:

Basingstoke, Hampshire – Loddon Business Centre, Unit K, Roentgen Road, Basingstoke, Hampshire RG24 8NG

Genisys Group Company services:

Cloud and data centre hosting, desktop and server virtualisation.

Genisys Group Key industries:

Media, Manufacturing.

 

iLAB

iLAB is one of the worldwide leaders in software quality assurance. With partners such as Oracle Silver and Microsoft, iLAB has helped organisations with their software testing worldwide.

iLAB Company information:

Established in 1995.

iLAB Company location:

Indianapolis, Indiana – 111 Monument Circle, Suite 882, Indianapolis

iLAB Company services:

Software Testing, Software Quality Assurance.

iLAB Key industries: 

Engineering.

 

Infuse

With Partners like SAP and Oracle, it is no doubt that Infuse offers the best range of software delivery services. It has a special focus on technical testing, especially test automation and performance engineering to transform business processes.

Infuse Company information:

Established in 2002.

Infuse Company location:

London – Queen Elizabeth II Conference Centre, Broad Sanctuary, London, SW1P 3EE

Infuse Company services:

Software Testing, Test Automation.

 

Intuitus

Intuitus is an independent software company that provides expert technology and digital solutions to the private equity sector and mid-market companies.

Intuitus Company information:

Established in 2002.

Intuitus Company location:

Edinburgh, Midlothian – 1a Glenfinlas Street, Edinburgh, Midlothian EH3 6AQ

Intuitus Company services:

IT Strategy & Roadmap Development, Managed Interim Services.

Intuitus Key industries:

Manufacturing, Construction.

 

Ipqa

Ipqa is a modern test consultancy that focuses on modern software technology. It focuses on test analysis and test engineering.

Ipqa Company information:

Established in 2002.

Ipqa Company location:

Ipswich- Brightwell Barns, Ipswich, IP10 0BJ

Ipqa Company services: 

Software Test Consultancy, Software Test Recruitment.

Ipqa Key industries:

Not specified.

 

iSQI

The International Software Quality Institute (iSQI) Group is a leading provider of certification examinations all over the world that are supported by a global network of accredited training providers.

iSQI Company information:

Established in 2004.

Certifies IT professionals in over 90 countries on 6 continents in 10 languages with over 30 000 certifications per year.

iSQI Company location:

HQ – Potsdam, Brandenburg: Friedrich-Engels-Straße 24, Potsdam, Brandenburg 14473, De

iSQI Company services:

Project Management Certifications, Software Testing Certifications.

iSQI Key industries:

Software, Engineering, Architecture.

 

Jindal technology

Jindal is a leading IT test provider providing testing solutions to clients and software testing services. Jindal has a variety of websites as part of its portfolio.

Jindal Technology Company information:

Established in 2012.

Jindal Technology Company location:

London, United Kingdom

Jindal Technology Company services:

Software development, Web Design.

Jindal Technology Key industries:

IT.

 

LEAPWORK

With SolutionInc and Image Soft among their clients, LEAPWORK is one of the top custom software development companies for robotics. They use robotics and test automation as a tool in the modern workforce to improve collaboration and performance.

LEAPWORK Company information:

Established in 2015.

LEAPWORK Company location:

Frederiksberg, Copenhagen, Nitivej 10, Frederiksberg, Copenhagen 2000, DENMARK

LEAPWORK Company services:

Test Automation, Automation.

LEAPWORK Key industries:

Medical, Automotive.

 

MagenTys

MagenTys helps companies design and test software by helping them establish DevOps capabilities and principles. Some of its clients include Specsavers and The Guardian.

MagenTys Company information:

Established in 2004.

MagenTys Company location:

London – Studio 12, 6-8 Cole Street, London, SE1 4YH

MagenTys Company services: 

Managed Services, Serverless, Testing, Open Source.

MagenTys Key industries:

Engineering, IT.

 

Maveric

Maveric offers global banking and digital services across various platforms. The offer lead engagement approaches with their product implementation, integration and quality engineering services.

Maveric Company information:

Established in 2002.

Maveric Company location:

HQ – Chennai, Tamilnadu. LORDS TOWER Block 1, Jawaharlal Nehru Road, Thiru Vi Ka Industrial Estate, Ekkatuthangal, Chennai

Maveric Company services:

Digital Development, Digital Transformation, Microservices.

Maveric Key industries:

Banking, insurance, telecommunications.

 

n.able Technology Services

n.able Technology Services uses information technology to recruit hundreds of the most capable engineers available across a wide range of skills and expertise. They have the ability to recruit the very best which helps to resource company projects.

n.able Technology Services Company information:

Established in 2002.

n.able Technology Services Company location: 

4 St Michael’s Close, Brinkworth, Wilts

n.able Technology Services Company services: 

Information technology.

n.able Technology Services Key industries:

Engineering, Finance.

 

Parasoft

Parasoft is a leader in software development testing that works with advanced analytics and reporting. Parasoft has partnerships with Oracle, IBM, and Microsoft Azure.

Parasoft Company information:

Established in 1987.

Parasoft has locations in the US, UK, Asia and India.

Parasoft Company location:

HQ – 101 E. Huntington Drive Monrovia, CA 91016, USA

Parasoft Company services:

Continuous Testing, Service Virtualization.

Parasoft Key industries:

Automotive, Medical devices, Financial.

 

Piccadilly Group

With clients from the Bank of Ireland and Barclays, Piccadilly provides specialist domain skills by the use of AI for effective technology across the financial industry.

Piccadilly Company information:

Established in 2010.

Piccadilly Company location:

London – 1 Fore Street, London, London EC2Y 9DT, GB

Piccadilly Company services:

Software Testing & Assurance.

Piccadilly Key industries: 

Financial.

 

Precise Testing Solution

Precise Testing Solution delivers the best quality assurance and software testing solutions to clients. They use proven testing methodologies to optimize the quality of performance applications.

Precise Testing Solution Company information:

Established in 2001.

Precise Testing Solution Company location:

Noida, Utter Pradesh – D-385 Second Floor, Sector 10, Noida, Utter Pradesh.

Precise Testing Solution Company services:

Software Testing, Functional Testing.

Precise Testing Solution Key industries: 

Entertainment.

 

Reshishwar Limited

Reshishwar Limited is a leading IT services company that provides business intelligence and e-commerce solutions. It also provides good offshore application development and support.

Reshishwar Limited Company information:

Established in 2013.

Reshishwar Limited Company location:

United Kingdom – Rishishwar Limited, Science and Technology Centre, University of Reading Whiteknights Road, RG6 6BZ

Reshishwar Limited Company services:

Business intelligence solutions.

Reshishwar Limited Key industries:

Not specified.

 

Scott Logic

Scott Logic has 250 UK based consultants, which collaborate with some of the world’s biggest enterprises to build the best software and provide insightful technological advice. Their clients include 7 out of the 10 biggest investment banks in the UK.

Scott Logic Company information:

Established in 2015, it has locations across the UK.

Scott Logic Company location: 

UK HQ – 1 St James’ Gate, Newcastle upon Tyne, Tyne and Wear NE1 4XF, GB

Scott Logic Company services:

Software testing, UX design.

Scott Logic Key industries:

Architecture.

 

SQS

SQS is a leading quality assurance company that works with a system of integrators and technology providers to provide leading technology solutions in the unpredictable IT environment. Some of its partners include Microsoft Partner and Hewlett Packard.

SQS Company information:

Established in 1982.

SQS has locations all over the world.

SQS Company location:

Germany HQ: SQS Software Quality Systems AG

Stollwerckstr. 1151149 Cologne

SQS Company services:

Software Quality, Test Automation.

SQS Key industries:

Financial, Telecoms, Automotive.

 

T&VS

T&VS partnered with UK Trade and Investment to help companies in the computing industry improve their time to market and product quality. It has hardware verification and software testing services that establishes client offshore capability.

T&VS Company information:

Established in 2008.

T&VS Company location:

Bristol – SETsquared Business Acceleration Centre, Bristol, Bristol BS1 5UB, GB

T&VS Company services:

Verification, Offshoring.

T&VS Key industries:

Healthcare, Automotive.

 

Tech Testers

Tech Testers is a reliant recruitment and consultancy service. They are a leading provider in IT resources and specialist software testing solutions across a number of industries.

Tech Testers Company information:

Established in 2005.

Tech Testers Company location:

UK and European Head Office – 1st Floor, 4 Copthall Avenue, London

Tech Testers Company services:

Recruitment, consultancy.

Tech Testers Key industries:

Finance, Media, Retail.

 

Tricentis

Tricentis is a software development company that worked with high-profile clients such as Toyota and BMW, and they are partners with Oracle. It provides a continuous testing platform that accelerates testing to keep pace with Agile and DevOps.

Tricentis Company information:

Established in 2007.

Tricentis Company location:

Vienna – 1, Vienna, Vienna 1220

Tricentis Company services:

Software Testing, Test Automation, Mobile Testing.

Tricentis Key industries:

Automation.

 

TSG Consulting

TSG Consulting is an assurance software testing organisation that delivers software that is appropriate for your business, not just software that works. They have top clients such as IBM and work closely with businesses to ensure increased quality with reduced cost and risk.

TSG Consulting Company information:

Established in 2002.

TSG Consulting Company location:

London – Dawson House, 5 Jewry Street, London, EC3N 2EX, GB

TSG Consulting Company services:

Software Testing Strategies, Solution Assurance.

TSG Consulting Key industries:

Not specified.

 

VisionOne

Vision one is an award-winning market research company which uses the latest technology skills to ensure quality service to customers through insightful research. Their client list includes Marks & Spencer and Coca-Cola.

Vision one Company information:

Established in 1999.

Vision one Company location:

London HQ – 85-87 Bayham Street, London, NW1 0AG

Vision one Company services:

B2B, Branding, Communications and Media.

Vision one Key industries:

Housing, Holidays & Travel, Fashion.

Start Planning Your Black Friday Digital Marketing Campaigns Today

Start Planning Your Black Friday Digital Marketing Campaigns Today

Black Friday is one of the biggest online sales days in the world. Make sure your company is taking full advantage of the buying frenzy with these digital marketing tips:

Make Your Offer Impossible To Turn Down

The reason why Black Friday is such a highly anticipated event is that people know they are going to get the best deals ever. Your Black Friday offer has to be bigger, better and more seductive than normal sales and promotions that you offer through the course of the year. Do not try to dress up a small discount as a “Black Friday” promotion because customers will smell a rat and think you are not offering something of real value.

Create Banners, A Landing Page And More

If you are running a Black Friday promotion, then you should be announcing it far and wide. Have a dedicated Black Friday landing page on your website, change the banner on your social media profiles, and make sure that everyone knows that you are in on the action.

Get Your Systems In Place

Everything such as promo codes, delivery options, add-on sales, and pop-up plans need to be carefully planned. These types of integrated marketing strategies often require technical input and support. So, make sure your team of developers is prepared. And, if you do not have a team of developers, partner with a digital agency so that they can make sure your Black Friday promotions run seamlessly.

Create FOMO

You want to make sure that your target audience is very aware that they should not miss out on what you have to offer for Black Friday. One effective way to do this is to put a timer on your website. Some e-commerce websites have daily sales that get even more outrageous in the days leading up to Black Friday, with the ultimate savings being offered on Black Friday itself. Having people going back to your website to check on how your sales improve can help boost your sales in a significant way.

Need help with your Black Friday digital marketing campaigns? Then contact WSI OMS today.

A Focus On The South African Millennial

A Focus On The South African Millennial

With one foot in the first world, and one foot in third, the South African Millennial is in the unique position where they have the outlook and aspirations of first world Millennials, but understand the limitations and socio-economic factors of being in a developing nation.  Traditional marketing campaigns are not effective for this kind of outlook. A new approach must be taken, and experimental marketing needs to be implemented.

The South African millennial is an interesting breed. Living in a developing third world nation, but with the hyper-connectivity of their first world counterparts, the South African Millennial is a target audience that responds to a more innovative form of advertising.

Some Facts on Millennials

 The term Millennial was created by Neil Howe and William Strauss, and is used to denote anyone who was born between 1980 and 2004. In 2017, Cosmopolitan ran a survey on Millenials in South Africa. This survey yielded the following figures:

  • There are 195 million Millennials in the country
  • 78 percent are employed, and therefore economically active
  • 96 percent have a bank account
  • 62 percent have bought something that was out of their budget
  • 62 percent are saving for something

These numbers show that Millennials are not only active consumers, but are trying to move up their station in life. By 2020, 50% of the workforce will consist of Millenials.

A large percentage of the workforce now consists of Millennials, so they have a lot of buying power. This means they are a prime sector to target.

However, Millennials live in a hyper-connected world of globalisation and the internet. Trends come and go faster than major companies are even able to understand them. Such a culture of high-speed craze followed by obsolescence means that a new kind of experimental marketing is required. Branding through social media and other forms of digital marketing is the new TV or billboard.

Times are changing, and Millennials are forming the forefront of that change. Experimental marketing keeps things new and fresh, and allows us to reach a massive client base in record times. If you need help or advice with your digital marketing campaigns or content marketing initiatives, contact WSI OMS.

Email Design Tips to Take Your Strategy To The Next Level

Email Design Tips to Take Your Strategy To The Next Level

Want to take your email marketing strategy to the next level? The SEO and design experts at WSI OMS have rounded up some top email design tips to boost your results:

Email subject line

The subject line of your email campaign may not traditionally be considered a ‘design element’, but the visual aspect of this part of your email can have an impact on what your reader experiences. With email subject lines, longer is not necessarily better. Research shows that keeping the subject line to fewer than 65 characters is the way to go. If you can make it shorter while retaining the essence of your message, this is even better.

Emojis

Have you ever noticed strange characters in an email, such as a tiny square box or a single “J”? This is usually when the sender intended to use an emoji, however, the emoji is not supported by your email client. There are ways around this, but you should always test what the emoji looks like in Outlook, Gmail and other popular email clients to make sure you are not creating confusion.

Email Intro / Pre-Header

The pre-header of an email is the short intro that people will see. It is usually just one or two sentences and needs to be kept short (under 70 characters). This means that you should give a bit of extra thought to the first few sentences of your email. Make it compelling enough for someone to click to view the entire email.

Dynamic Content

The graphics in your email can be changed to make it more relevant to viewers. Online clothing brands often do this by showing men’s wear to male subscribers and women’s wear to female subscribers.

Images

The imagery you use needs to complement your message, not distract from it. Be careful with stock images as it can seem ingenuine, which will also distract from the message you are trying to get across.

Do you need help with your SEO or email marketing campaign? Then WSI OMS can help you. Contact us for more information today.