by Francois Muscat | Oct 10, 2018 | Digital Media Marketing
Many B2B business owners and courageous internet marketers are looking to work with online influencers to gain epic awareness and more leads. But what is influencer marketing?
There are literally hundreds of definitions of what influencer marketing is. In the context of what we do at WSI OMS, it is about finding people who are true experts in their field. Once you have found those people, you need to make sure they are socially active online and have a following of their own. Only after these two key requirements have been met, can you start working on creating content alongside the influencer that can hopefully help you meet some of your business goals.
With influencer marketing, you’re not creating content for content’s sake. This type of content is highly goal driven and targeted. When done correctly, this type of digital marketing campaign can achieve epic awareness and leads. Here are some influencer marketing statistics that you need to know:
- Influencer marketing is the fastest growing channel for customer acquisition
- Businesses make $6.50 for every dollar invested in influencer marketing
- 93% of marketing professionals are getting results in improving visibility through influencer engagement strategies
- 92% of consumers turn to people they know for referrals above any other source
- 84% of consumers say they trust peer recommendations above all other sources of advertising
Want to include influencer marketing in your digital marketing arsenal? Then contact WSI OMS for more information today.
by Francois Muscat | Oct 8, 2018 | Digital Media Marketing
Getting traffic to your website is not always easy, especially if your business is in a mature industry. While a traditional approach to optimizing on-page content could have led to moderate increases in organic traffic in the past, an integrated and strategic content marketing campaign is needed to drive bigger results and a better ROI today.
To get this right, you need to identify information that your potential customers are searching for online and determine which concepts could yield the highest reward. From there, WSI OMS’ SEO and content team work together to create a content plan. Within this plan, everything from how the content will slot into the website’s architecture and the topics of the individual content pieces to where the content will be published and distributed is laid out.
Some of the types of content that can support your content marketing campaign include emails, blog posts, social media updates and submissions to article databases. All of these distributing methods will increase the number of people that will be able to read the information you are sharing online.
The goal of your content is to educate your clients or help them to solve a challenge that they are facing. The content must be well-researched, well-written and easy to read. Your company’s skills and expertise will be clearly highlighted in the content so that your brand is associated with knowledgeable and helpful online content. Not only does this content portray you as a thought leader in your industry, but you will be the person that prospective clients turn to when they are ready to buy.
Need help with your content marketing strategy? Then contact WSI OMS for more information today.
by Francois Muscat | Oct 4, 2018 | Copywriting
Great copywriting goes a long way, especially online. Quality content is the most effective way to grab your audience’s attention and keep it. Sadly, most businesses don’t realise the power of great copywriting to inform, engage and eventually convert readers into paying customers. So here are a few reasons why you should invest in better copy for your website:
There is More to Your Website Than Its Visual Appeal
It is important to have a website that looks great, it does the hard work of making a good first impression on your audience. But, even though a pretty face will grab your reader’s attention, it won’t keep them interested. Great copywriting ensures that once the visual appeal wears off, the reader will find the information they’re looking for, while getting a clear sense of what your brand and business is about.
Great Copywriting Boosts Your SEO Rankings
Every business wants that top spot in the Google rankings, it increases visibility and improves your chances of winning new customers. Keywords are necessary for Search Engine Optimisation but stuffing them into your web copy will make your content impossible to understand or relate to. Great copywriting satisfies both the search engine and the reader:
- It shows Google that you’re a credible source with high-quality content, and
- It ensures your content is relevant and informative to your readers.
It is Your Best Salesperson
Great copy sells. And it does so without your customer knowing. It serves three important functions:
- It gives your brand a voice and makes it sound human,
- It builds familiarity and trust with your reader, and
- It communicates your company’s products and services in a memorable way.
It ultimately has the power to convince your readers to choose you over the competition.
Need great copywriting services for your website? Then contact WSI OMS today.
by Francois Muscat | Oct 4, 2018 | Copywriting
Great copywriting goes a long way, especially online. Quality content is the most effective way to grab your audience’s attention and keep it. Sadly, most businesses don’t realise the power of great copywriting to inform, engage and eventually convert readers into paying customers. So here are a few reasons why you should invest in better copy for your website:
There is More to Your Website Than Its Visual Appeal
It is important to have a website that looks great, it does the hard work of making a good first impression on your audience. But, even though a pretty face will grab your reader’s attention, it won’t keep them interested. Great copywriting ensures that once the visual appeal wears off, the reader will find the information they’re looking for, while getting a clear sense of what your brand and business is about.
Great Copywriting Boosts Your SEO Rankings
Every business wants that top spot in the Google rankings, it increases visibility and improves your chances of winning new customers. Keywords are necessary for Search Engine Optimisation but stuffing them into your web copy will make your content impossible to understand or relate to. Great copywriting satisfies both the search engine and the reader:
- It shows Google that you’re a credible source with high-quality content, and
- It ensures your content is relevant and informative to your readers.
It is Your Best Salesperson
Great copy sells. And it does so without your customer knowing. It serves three important functions:
- It gives your brand a voice and makes it sound human,
- It builds familiarity and trust with your reader, and
- It communicates your company’s products and services in a memorable way.
It ultimately has the power to convince your readers to choose you over the competition.
Need great copywriting services for your website? Then contact WSI OMS today.
by Francois Muscat | Oct 4, 2018 | Copywriting
Great copywriting goes a long way, especially online. Quality content is the most effective way to grab your audience’s attention and keep it. Sadly, most businesses don’t realise the power of great copywriting to inform, engage and eventually convert readers into paying customers. So here are a few reasons why you should invest in better copy for your website:
There is More to Your Website Than Its Visual Appeal
It is important to have a website that looks great, it does the hard work of making a good first impression on your audience. But, even though a pretty face will grab your reader’s attention, it won’t keep them interested. Great copywriting ensures that once the visual appeal wears off, the reader will find the information they’re looking for, while getting a clear sense of what your brand and business is about.
Great Copywriting Boosts Your SEO Rankings
Every business wants that top spot in the Google rankings, it increases visibility and improves your chances of winning new customers. Keywords are necessary for Search Engine Optimisation but stuffing them into your web copy will make your content impossible to understand or relate to. Great copywriting satisfies both the search engine and the reader:
- It shows Google that you’re a credible source with high-quality content, and
- It ensures your content is relevant and informative to your readers.
It is Your Best Salesperson
Great copy sells. And it does so without your customer knowing. It serves three important functions:
- It gives your brand a voice and makes it sound human,
- It builds familiarity and trust with your reader, and
- It communicates your company’s products and services in a memorable way.
It ultimately has the power to convince your readers to choose you over the competition.
Need great copywriting services for your website? Then contact WSI OMS today.
