by Francois Muscat | Feb 7, 2019 | Digital Media Marketing
Looking to advertise your digital marketing franchise online? You can use Google Ads to advertise your digital marketing franchise. Google is able to serve geo-targeted ads. Google AdWords is able to serve ads to your target market. Your potential clients can see your ads on Google. Let us take a look at some tips:
Location Settings In Google AdWords
Would you like to run a successful campaign for your digital marketing franchise? Then it is important to know that your location settings are as essential as your physical location.
- When you apply geo-targeting – or location targeting – your ad will just be shown to users within a specific location.
- As you go about creating your campaign, you can set up your location settings in Google AdWords.
- The majority of PPC campaigns revert to narrowing down by radius. Franchises should narrow down further by zip code. This guarantees that the right traffic goes to the right franchise location.
Pick Your Keywords Carefully For Your PPC Campaign
Picking keywords for your PPC campaign must be done with careful consideration.
- There are the two kinds of keywords you need to think about regarding franchises: general, as well as location-specific.
- It is necessary to use a research tool to make a list of all the relevant keywords.
- Which keywords will be relevant to your specific franchise? Moz and SEMRush are two examples of research tools that you could use to find relevant keywords for your franchise.
Is A Call-Only Campaign Right For Your Digital Marketing Franchise?
Are you only looking for people to phone you? Does your franchise require phone leads only? If this is the case, make sure to use a Call-Only Campaign. This campaign shows just on mobile.
Remember the following:
- Google does provide an AdWords Tracking number that lets you see how many calls were generated by each ad, and also the quality of the call.
- Track your calls with Call Conversion Tracking.
Find out more about how Unibit Solutions can advertise your digital marketing franchise. Contact us today to learn more.
by Francois Muscat | Feb 5, 2019 | Website Design
Your B2B website should be a 24/7 sales person. Here are a few things you need to user test on your B2B website to make sure you are closing deals and engaging potential clients:
- Landing Pages
Mature B2B websites will undoubtedly have quite a few landing pages that people stumble upon when searching for content. Many times, a first-time website visitor will land on a page other than your home page. You need to know which pages are your most visited landing pages and consider how you can boost engagement and sales on these pages.
- Resource Selection
Educational resources are often a big part of a B2B company’s content marketing strategy. You need to analyse your website’s resources statistics to find out what your target audience is looking for. Not only can this help you when you are strategising new content for your business to create, but it can help you relook the navigation of your site so that website visitors can find what they are looking for quickly and easily.
- Your “About Us” Page
If a client is considering doing business with you, then they will undoubtedly check out your About Us page. Make sure you have information about your senior team, how long your company has been in business, testimonials and everything else you would need to convince someone to hire you. This is also the perfect time to relook your own social media presence as clients will research you on LinkedIn as well.
- Your Free Trial Requests
If you are selling a free trial or promoting some type of give-away, you need to keep track of how many requests you get in a month and where you are losing sales. This is a content strategy that needs to be carefully planned and executed so that your sales funnel works smoothly.
Need help with your digital marketing strategy, web design or SEO? Then contact WSI OMS today.
by Francois Muscat | Jan 18, 2019 | E-mail Marketing
Quality email marketing is the crux of most companies’ digital marketing strategies – and it should be! If you are struggling to get a decent number of sign ups despite your best efforts, your email sign-up forms might not be quite up to par. Here are three tips on how to fix that!
You do not need to know what someone’s mother’s maiden name is to add them to your email marketing list! People don’t like to spend 20 minutes filling in forms. So keep them as short as possible, asking only for the most relevant details, and you will be sure to sign up twice the amount of people in half the time. Their name, surname and email address should suffice.
Where you place your sign-up form on your website makes a big difference. It needs to be easily visible without getting in the way. You may also want to add it to all of your web pages, rather than only on the home page.
Most people are hesitant to sign up to receive emails from brands because they fear that they will be spammed or sent 20 emails every day. With this in mind, it pays to share the details of how often you will be in touch with them. You may also want to pique their interest by letting them know what sort of content they can expect by sharing a few examples of previous headlines and topics. Oh, and do not forget to mention your privacy policy. People are much more likely to sign up if they know for sure that you will not be sharing their details with anyone else.
Do you need help to perfect your email marketing strategy and digital marketing efforts in 2019? WSI OMS is here to lend a hand! We specialise in email marketing, content marketing, SEO, link building and social media marketing. Get in touch with us now for more info about our range of services.
by Francois Muscat | Jan 10, 2019 | E-mail Marketing
Do you, like many others, think of email marketing as old and obsolete? This could not be further from the truth. In fact, it may be difficult to find a tool as effective as email marketing to reach a large base of clients, both effortlessly and cost-effectively. Even social media does not compare with this type of aggressive marketing. However, sending emails willy-nilly into the ether is of no use. You need to know what you are doing (new legislation like POPI is changing the playing field). Here are a few pointers on how you can improve your email marketing:
Implement A Monitoring Program
There is a multitude of programmes (such as Constant Contact, Cakemail, AWeber, Mailchimp, etc.) that will help you to monitor your email campaign. Among other things, these programmes will enable you to track whether your emails are being:
Delivered,
Opened, and
The rate at which readers are unsubscribing.
Watch Those Bounce Rates
Are your emails being closed quickly? If so, the following may be reasons why:
Weak content,
Images that take too long to download, or
You are missing the needs and wants of your target market.
There is no sense in flogging a dead horse – identify the reason(s), then re-invent and adjust your campaign.
Easy Escape
People feel less stressed if there is an easy way out of a situation. This applies to your email campaign as well. By providing an easy-to-spot one-click unsubscribe link at the bottom of every email, you will be less likely to annoy your subscribers.
Offer A Reward
People are much more likely to respond to and act on your emails if you offer them genuine exclusive rewards and deals.
For professional advice on how to launch an effective email marketing campaign, contact WSI OMS. We offer a range of services that will move you to the next level.
by Francois Muscat | Jan 4, 2019 | Digital Media Marketing
Blink – and another year has flown by! Perhaps time seems to be escalating because of the rapid and far-reaching changes in technology? Be that as it may, the only way to successfully deal with change is to plan ahead. With that in mind, here is a brief look at digital marketing strategies for 2019:
Away With Ads
More than 30 percent of all internet users are expected to be using ad blockers soon, meaning that traditional advertisements will be reaching even less of its intended audience. If you are going to be using ads, it must:
Have value for, and
Be relevant to the consumer.
Persuasion By Opinion
Consumers are relying on the opinion of others to influence their choices. This is why brand partners, referral partnerships, and content and influencer marketing are gaining so much popularity among marketers.
Authentic Content
Content is the key to successful marketing, and, therefore, marketers will have to increasingly create engaging content to build connections with their clients. An authentic way to do this is by sharing the experiences and stories of your company’s employees.
Sync Your Communication
You may be surprised to learn that some analysts are predicting that close to 50 percent of all searches will be made through voice by 2020. This means that is absolutely vital to understand and be in sync with your target audience. If they are going to be relying on voice-enabled searching, you will have to create your content accordingly.
Add A Personal Touch
It is impossible to stop technology and marketing automation. But, the human touch will help to ‘soften’ these interactions and to maintain relationships. Helpfulness and kindness will always build authenticity, which will stand your brand and reputation in good stead – and it will combat the loss of relationships through tech and automation.
If you need help to come up with truly creative ideas and to break with conformity, contact WSI OMS today. We will help you to achieve your marketing goals.
