by Francois Muscat | Jun 17, 2019 | Social Media Marketing
Snapchat marketing is different. So many businesses shy away from it because they don’t understand it. Snapchat is not a full-blown social network, but it is far more than just a messaging app.
What makes Snapchat different is that the content that you share on it is lost forever as soon as it is consumed. You also don’t have a public-facing profile like Facebook or Twitter. For this reason, marketing on Snapchat might seem like a bad idea, but don’t be fooled. Snapchat’s apparent shortcomings are actually its greatest strengths.
The fact that content disappears after it has been viewed means there is an urgency to Snapchat that other social networks don’t have. As a result, the average Snapchat user opens the app over 25 times a day. The bottom line is that users pay attention to Snapchat content.
In 2018, there were 187-million daily active Snapchat users around the world. Of these, 71% are under 34 years old. If your target market is millennials, there is probably no better place to reach them than on Snapchat.
Another great benefit of Snapchat is that it is free. In 2019, most marketing tools aren’t free, so you need to capitalise on communication methods such as this.
Snapchat marketing isn’t like Facebook marketing. It is not about money in, money out. Instead, Snapchat marketing is all about branding and authenticity. Branding is a strategy, not a tactic. Strategy is an overarching goal and tactics are the executable tasks within your strategy. You can’t run ads or build a huge following count on Snapchat, but you can build deep, long-term relationships with people in your target market.
Need help with your social media marketing strategy? Then content WSI OMS today.
by Francois Muscat | Jun 10, 2019 | Digital Media Marketing
How many times a day do you log in to Twitter and scroll through your feed? How often do you stream movies, or search for something on Google?
Socialmediatoday.com recently posted an infographic on what happens in an internet minute in 2019. Here are some of the interesting statistics of what happens in sixty seconds online:
- 18,1 million Whatsapp texts are sent
- 4,5 million videos are viewed on YouTube
- 1 million people are logging into Facebook
- 3,8 million Google search queries
- 694 444 hours of Netflix is watched
- $996 956 is spent online
- 2,1 million Snapchats are created
- 41,6 million Facebook messages are sent
- 180 smart speakers are shipped on Amazon
- 41 new music streaming subscriptions are made
- 1 million views on Twitch
- 87 500 people are tweeting
- 347 222 are scrolling through Instagram
- 390 030 apps are downloaded on the Google Play and App Store
- 118 million emails are sent
Breaking through the clutter can be tough, especially for small businesses. If you need expert digital marketers guiding you through everything from SEO and web design to content marketing and social media tactics, get in touch with WSI OMS today.
by Francois Muscat | Jun 3, 2019 | Content Marketing
As a digital marketing agency, we work with many clients who need to produce different types of content to reach their target audience. All too often, we get calls from clients who say that they don’t really believe in creating content or advertising content because they want users to generate content for them.
Many businesses mistakenly believe that their user-generated content will magically appear and that it will reach viral status because their audience will be compelled to share this content widely. As most people who have been running a digital campaign will know, this is easier said than done.
If you want to embark on a user-generated content campaign, there are a few things that you should keep in mind:
Don’t Expect High Quality
When you think of user-generated content, don’t think of it as being gorgeous, artful, informative or high-tech content. You can’t expect users to produce works of art or give them too many parameters with which to work with. The reality is that most people on social media don’t have a sense of what to post or how to post. If you want users to generate content, that is great, but don’t expect the high level of quality that you would get from content that is more produced.
Make It Easy to Participate
Don’t make your users jump through hoops to enter your competition or take part in your campaign. Remember that a video is infinitely harder to capture than a photo. Even a photo takes time. Make it simple, easy to enter, and available on the networks that they are already participating in.
Have a Back-Up Plan
Let’s say you’re not getting the photos you need or that you did jump into a video campaign and it is a total disaster, ask people for comments in the feed and create some content from that. You can have content that is inspired by users without having them actually generate it.
Need help with your social media or content marketing campaign? Then content WSI OMS today.
by Francois Muscat | Jun 3, 2019 | Digital Media Marketing
If you own a travel company, an ice cream parlour or an air-conditioning company in the Northern hemisphere, then you are probably expecting a spike in spending at your business over July. Most business owners, however, expect a lull in sales halfway through the year.
Promotions Matter
It’s no secret that consumers are more likely to spend money if they feel that they are getting a good deal. A great Christmas in July offer can help convince a potential customer who was on the fence about spending money with you to take the plunge and place the order. New content and specials can help you continue to drive engagement even when few people are buying. Here are a few things to consider:
- Important Days
Plan your calendar around important days such as the summer/winter solstice and Independence Day (in the U.S.). Cleverly themed marketing messages punting discounts, loyalty points, buy-one-get-one-free deals, free delivery or anything else that appeals to your target audience can drive up sales.
- VIP Deals
A great way to reward your loyal customers is to make them feel special. Consider VIP deals for the 5 to 10% of your customers that buy the most from you. You don’t have to necessarily make the promotion a discount. Early access to new product ranges can be enough of a reward for some of your regular customers.
Other Concepts and Ideas
You could consider offering different Christmas in July specials throughout the month, such as flash sale discounts, sweepstakes and contests, bundle coupons for purchases that will be made in the future or a % off of the final price if a certain amount is spent.
Need help with your Christmas in July digital marketing campaign? Then contact WSI OMS for social media marketing, website design, and SEO services today.
by Francois Muscat | May 27, 2019 | Website Design
There is a great quote by Steve Forbes that says: “Your brand is the single most important investment that you will make in your business”. Here are the most critical commandments of brand design:
Beautiful
Great brand design is easy to look at – and you need to look successful to be successful. Having an elegant, contemporary design is what consumers of today expect. A homely, amateurish, ugly brand design is going to turn people off and it won’t help you build a business.
Simple
The world is way too noisy and complicated, and people are inundated with a large amount of visual stimulation. Everyone is looking for simplicity in their lives. If you make your brand design simple, you will make it easier to be remembered and easier for others to communicate what you offer and what you do.
Strategic
Strategy is a plan for a pattern of decisions. Hope is not a strategy. You need to plan the work and work the plan. There is no execution without a strategy and there is no strategy without a vision.
Communicate
All strategic branding is, is communication. You need to communicate who you are, what you do, how you do it and how you do it differently. Branding is communicated through images, colour and through verbal or written communication. You can use these three elements to tell a story, which is much more memorable than facts or figures.
Need help with your web design or digital marketing? Then contact WSI OMS today.
