Your first question may be, “What is ux?” The fact that you asked only goes to prove that jargon and terminology that is familiar to you does not necessarily make sense to your prospects and customers. Even if abbreviations such as UX are common within your industry, your message would be far more effective by spelling it out as user’s experience. Communication is all about being understood by the recipient – who may be new to the business or confused about their needs.
To optimize your website’s effectiveness, you need to ask yourself these two questions:
- Does your website clearly state what you offer?
- How easy is it for a newcomer to your site to find what they are looking for?
User experience is connected to sales
Nearly three-quarters of business owners believe that their sales are directly connected to their user experience. This is because a prospect who has decided to buy from you may only be vaguely aware of his or her full requirements. But with a website that offers a user-friendly format and simple navigation, users are more likely to take the time to fulfill their needs. This increases your chances of making a sale and is also an integral part of improved SEO.
User experience elements
With so many people using smartphones to access the internet, check that your website is designed to adapt to various devices.
While search engine optimization may be calculated by robots, your website is designed for humans. Get the best of both by ensuring that you have interesting content, imaginative display, and easy navigation which will naturally keep visitors on your site for a longer time.
For more information on how WSI can partner with you for digital marketing solutions, please contact us today.