If you have a Facebook page for your business, chances are good that you need to use Facebook advertising to grow your following and sell more. Here’s why:
Your Organic Reach Is Getting Smaller
Facebook is decreasing the organic reach of your posts. In other words, they are only showing your posts to a very small percentage of your fans. To increase the number of people who see your posts, you need to consider boosted Facebook posts or promoted posts as part of a broader social media marketing strategy.
Inexpensive
It is one of the most inexpensive ways to advertise. You can start with only $5 and only increase your Facebook marketing budget when you get a clear indication that you are getting the results you wanted. This makes it an accessible channel within a larger digital marketing strategy for small and growing businesses.
It Is Easy
Creating a Facebook ad is very simple as you only need an image and a few lines of text. When supported by strong copywriting services, even a simple ad can capture attention and drive engagement.
Instant Feedback
It is a great way to get instant feedback. If you are unsure about whether there is a market for your business idea or whether your product will sell, you can test your idea before you spend money.
Instead of investing a considerable amount of money in product stock, for example, you can see what the interest is before you start selling. Campaign performance insights can also support your lead generation efforts.
Detailed Targeting Options
You can target people based on their job title, marital status, the mobile device they use, the people they follow and so much more. You can reach people who are your ideal customers simply by using Facebook’s targeting options within your social media marketing campaigns.
Retargeting Options
You are now able to remarket to people who have followed a specific action and have prequalified themselves for remarketing from you. Retargeting is a powerful tactic used in many digital marketing campaigns to bring potential customers back to your website.
Need help with your social media marketing or digital marketing campaigns? Then contact us today.