Did your Pinterest marketing strategy start off with a bang and suddenly come to a halt? There may be some basic problems with the layout of your page (or it could be that your entire strategy needs a reboot). Read these tips to keep your Pinterest marketing strategy fresh:
Brand your page
Don’t use your personal name or picture for your company’s Pinterest page. Make sure your logo and company name are at the top of your Pinterest profile so that people know where the images are coming from and can choose to follow either all of your boards or a few selected pin boards
Create a logical structure on your profile
With Pinterest, you’re able to create different pin boards. Group your images according to the different services or products that you offer. Name the boards accordingly so that a Pinterest user can easily identify what you offer and click on relevant images.
Let your consumers take the lead
Don’t simply post pictures and pins and hope for the best. Take a look at who is following your boards, who’srepinning your images and what else they are interested in. They key to a successful Pinterest marketing strategy is staying on top of the latest trends and keeping your boards dynamic and engaging. Many times, people are too close to their own business to be able to take a step back and see all the opportunities that come (and go) in their industry. In this case, it might be worth your while to hire digital marketers who can analyse your Pinterest profile and target audience to come up with fresh ideas.
Need help with your Pinterest marketing strategy? hen Contact WSI OMS today.