In the beginning of March 2015, business networking site LinkedIn reported the results for the fourth quarter and full year of 2014. The company’s revenue for the fourth quarter was USD$643-million, which is an increase of 44% compared to USD$447-million of the same period of the previous year. LinkedIn’s revenue for 2014 was USD$2,219-million, an increase of 45% compared to USD$1,529-million in 2013.
Jeff Weiner, CEO of LinkedIn, says the successful year was marked by steady member growth and strong financial results.
“We continued to make significant progress against a number of multi-year, strategic initiatives including mobile, jobs, content, and global expansion,” said Weiner.
Two of the key aspects of LinkedIn’s success are recruitment and premium subscriptions. The revenue from LinkedIn’s recruitment products (called Talent Solutions) totalled USD$369-million, an increase of 41% compared to the fourth quarter of 2013. This part of LinkedIn’s business represented 57% of total revenue in 2014.
LinkedIn’s revenue from Premium Subscriptions products also totalled USD$121-million, an increase of 38% compared to the fourth quarter of 2013. Premium Subscriptions represented 19% of total revenue in the fourth quarter of 2014, compared to 20% of total revenue in the fourth quarter of 2013.
There are already over 300 million members on LinkedIn, making it the go-to place for professionals who want to network on the internet. Whether you’re looking for a job, looking for new clients or want to expand your existing client base, LinkedIn should be a part of your online marketing strategy.
Need help with your LinkedIn strategy? Then contact WSI OMS today.