Having a loyal following is crucial to business success. Digital marketing can help you achieve this goal. To get this started, you’re going to have to build and cultivate a community of fans and followers online. Here are a few ways to do this:
Tell a Story
If you focus on telling your brand’s story, you will be able to keep your brand’s message consistent and make your business as a whole relatable. Take Netflix for example. Netflix’s founder started the company because he had a movie that he didn’t want to return to the DVD store and he didn’t want to pay a late fee. By telling this story, he made his brand relatable to millions of people. If you can make your brand’s story relatable and story-driven, it will encourage people to follow what you are doing.
Connect
You can use a variety of different tools such as social media to connect with your target audience. If you are using social media, be sure to respond to both negative and positive comments (don’t delete negative comments and don’t only reply to positive feedback). There are a number of other digital marketing tools that you can use to connect with your audience such as online surveys and polls, as well as customer analysis. These tools will help you understand what your customers want and it can guide you to connect with them.
Personalise Content
Content marketing will start delivering a real ROI when you are able to segment your customer base and deliver content that truly speaks to their needs. The more you connect with your customers, the more you will be able to personalise your content and SEO strategies.
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