by Francois Muscat | Sep 16, 2015 | Ecommerce, Online Marketing, Website Optimization
Your online sales are greatly influenced by the design you have for your online storefront. The slightest change or shift in the storefront design has the possibility of either improving or harming your conversion rates. The best strategy to increase your sales is through web development techniques that increase your visibility.
For purposes of increasing your conversion rates consider applying these web development techniques:
- Increasing the visibility of the shopping cart
Customers need peace of mind whenever they add items to their cart, knowing whether or not the items they added to the cart were registered. Therefore, it is imperative for you to set aside a section on your website that lists items in the cart at all times. This means you are supposed to:
- Ensure you also provide the necessary check-out information.
- Make sure your customers have an easy time checking out.
- Have a link that takes the customer back to your check-out page.
- Optimising on “add-to-cart” buttons
Site customers as well as visitors will respond differently to action calls. For example, buttons that state “add to cart” or “more details” tend to put off customers, compared to specific buttons such as “buy now,” as they are a direct and specific call to action with the ability to elicit positive responses.
Be careful with the colours selected for your website. Green and blue are deemed as gentle colours that attract people while red and orange put them off.
- Clean the product pages up
The manner in which you organise pages on your website is important as well. You should make sure you do this in a manner that appeals to your website visitors. As such, be certain to:
- Provide product images.
- Include product name.
- Add a description of the product.
- Add the price of the product.
- Clarify navigation paths
Having menus or elements that are hidden on your website can be cause for shopper frustration. Consider having fly-out menus in order to keep your pages clearly visible. Shoppers will find it easier to use your website if, for instance, you provide a “continue shopping” button that makes it easy for them to navigate back.
- Get rid of distractions on the check-out page
Ridding your website of left sidebar navigations is an ideal way to get rid of interferences. This means you should:
- Ignore your urge of continuing to sell through your check-out process.
- Consider having a single page check-out as it records high conversion rates.
Your website should also have a page which allows your customers to complete their billing, credit and shipping information.
Need help with your website development? Then contact WSI OMS today.
by Marelise da Silva | Aug 20, 2015 | Ecommerce, Website Optimization
If you wish to improve your ecommerce but are not yet fully invested in going into a complete online shop, then the buy button is the way to go for you. This will give you the freedom to sell only a selected amount of items on your website as opposed to being a fully-fledged online store.
How to incorporate a buy button onto your website
You can start making use of this beneficial feature on either your own hosted site, WordPress, Tumblr or any other website platform imaginable. Adding your buy button is as simple as embedding a YouTube video, so you won’t have to worry about programming hassles.
Why a buy button is a smart move
Incorporating a buy button onto your page can open a number of various doors for you by growing your brand. If you are trying to promote only a few items then you can write an entire review on said item and then link a buy button to the page with a photo of the item for sale. This will engage your customers and encourage them to get involved with your brand then and there.
Who can help
If you wish to begin this but are not a computer whizz at the best of times, you needn’t worry. There are people in South Africa who can easily assist you today. WSI OMS is dedicated to helping you reach your digital marketing goals and we offer training courses and a number of services to help you expand and grow to where you wish to be digitally. We have a dedicated team at hand always ready and willing to help where we can. Please do not hesitate to give us a call today and begin to grow your online presence.
by Marelise da Silva | Aug 6, 2015 | Content Marketing, Website Optimization
Content marketing has one main objective: to attract the attention of your target audience. Once you have their attention, the objective changes to engaging with the audience and converting interested parties into real leads and consumers. It’s just not enough anymore to post weekly 200 word blogs and hope that your target audience will find it and be interested in it.
Content can be used for online marketing on your business blog, social media platforms and more. Don’t limit yourself to just posting on your business website. The idea is to get information out to your target audience that is interesting and engaging. You also want your consumers to share the content that you post, with other likeminded individuals and in order to ensure this, you need to create the type of content that people like to share. Find a list of the best types of content to use online below:
- ‘How to’ articles are very often shared as they are helpful and informative.
- Statistics and facts are great for grabbing the attention of your target audience and also improving your search engine listing results.
- Infographics are eye-catching and informative which makes them exceedingly popular.
- Personal photographs of your business team socialising or in action at the office are great ways to humanise your business and create more interest.
- Tweets with images are often shared as they are more visual experience and online consumers are certainly moving in a more visual direction.
These are just a few of the top types of content that people simply love to share on the internet.
Professional Content Marketing Services by WSI
At WSI we specialise in online marketing and content marketing. We can assist you to take your content marketing efforts to new heights. Reap the rewards of well planned and professionally executed content marketing strategy with the help of the WSI team.
To learn more about our content marketing services and how to understand the benefits of online and digital marketing, contact us at WSI today.
by Marelise da Silva | Jul 30, 2015 | Website Design, Website Optimization
As more and more individuals convert from laptop and computer users to mobile phone and tablet users, so increases the demand for responsive website design. Tablets and smartphones have completely changed how websites are designed, as the interaction between such devices and websites is very different to using a computer. Websites with responsive design take important factors into consideration, such as:
- Click vs. touch.
- Pixel resolution.
- Size of the screen.
- Adobe support.
Responsive website design requires a design and development process that ensures the layout and coding of the website is done in such a way that the viewing experience is always perfectly suited to the size of the screen of the device being used. The contents of the website will need to automatically adjust for optimal viewing. Responsive website design means the website can be designed once and adjust accordingly. There is no need to have separate versions of your website to cater to mobile devices and desktops, as was the case in the past with “mobi” sites.
Some of the advantages of responsive website design are that, first and foremost, it is recommended by Google, it is flexible so websites are fluid, the user experience is optimised and it is cost effective and very easy to manage too.
Responsive website design services from WSI
WSI provides professional responsive website design services. Our focus is on providing our customers with a design service which also focuses on the marketing aspect of the website. Once your website is designed and ready, we can assist you with content marketing, social media marketing, email marketing and more. All of these services are designed to work together to boost your online presence and engage better with your target audience.
To learn more about our website design and online marketing services, contact us at WSI via email or telephone today.
by Marianna Muscat | Jul 28, 2015 | Content Marketing, Website Optimization
If you have an existing website that isn’t generating leads quite like you expected, perhaps it’s time to take a look at the actual website design and the content you have included on it. Below are five website design tips which will make your website more engaging and generate more leads and interest:
- Responsive design – if your website enjoys responsive design, it means it will be easily viewed on any mobile device or computer screen. It will automatically adjust to suit the device it is being viewed on. This is quite important as the majority of online users make use of the mobile devices to access the internet.
- Clear call to action – don’t confuse your consumers with a multitude of things for them to go. Choose a call to action and be clear about it. Create buttons, graphics and text to ensure your call to action is clearly communicated and easily followed through with.
- Swop small images for larger ones – switching small images for larger ones is a great way to boost engagement and create interest. Large images are eye-catching and effective.
- Keep your content fresh and changing – your consumers will want to read new and interesting things with each visit to your site. It doesn’t cast a great impression on your business if your articles and posts date back months or years. Keep posting fresh and interesting/useful content on a regular basis so that your website doesn’t become stale.
- Blog – incorporating a blog into your website design is a great way to engage with your consumers. It provides the website and your company with a voice and also encourages your consumers to comment or get in touch with you. Blogs are also great for SEO, so if you want your online search engine rankings to climb, get your blog started.
Effective website design and online marketing services from WSI
For professional and effective website design and online marketing services, WSI is the place to go. Our team of dedicated online marketing consultants will ensure your existing website is overhauled to incorporate effective design and marketing elements.
To learn more about our website design and online marketing services, contact us at WSI via email or telephone today.
by Marelise da Silva | Jul 21, 2015 | Content Marketing, Visual Marketing, Website Optimization
Videos and content marketing: We have all seen videos go viral and wondered what sort of social media marketing magic was used. Luckily there is no trick or magic to make a video or online account “go viral” – there is however a clear formula and a variety of tips which can make it possible. Most viral videos present an emotional experience or something shocking or surprising to viewers. Of course the content of the video can only be seen if it is properly marketed and below are a few tips to getting your video on its way to going viral:
- Share, share and share some more. A video cannot go viral if it cannot be shared. How it travels is important and if you include basic features such as social media links to help viewers share their experience with others, half the battle is won.
- Make it undeniably like-able. Now, we aren’t talking about making it possible to like the video on Facebook, although this is something you should already be doing. Make sure the video is funny, emotional or eye catching. If it’s not likeable, chances are it won’t be shared and its road to going viral will be obscured.
- Keep it short and sweet. Let’s face it, nobody online wants to spend an extended period of time watching a video, even if it’s funny. Keep it short and sweet and leave them wanting more. You have at least 5 seconds to grab their attention and then maintain it for a brief time after.
- Communicate a story. Humans love stories. We like to follow stories with characters and we always want to know what happens in the end. Design your video to follow a story line and it will certainly create interest in the content.
That’s it. Now you have a short, entertaining and interesting video which is likeable, you just need to share it with people who would care about the content. These people will share it with other like-mined people and before you know it, your video has gone viral.
Content marketing – getting videos noticed with the help of WSI
At WSI we specialise in content marketing and various other forms of digital marketing. If you want to get your video and other content noticed, we can assist. Our team of professional online marketing consultants will present you with viable marketing options and ensure your objectives are met.
To learn more about our content marketing services, contact us at WSI via email or telephone today.
