Facebook Vs Twitter
Recent research conducted in the U.S. by MarketWatch indicates that teenagers and young adults aren’t embracing Twitter like they were expected to.
Recent research conducted in the U.S. by MarketWatch indicates that teenagers and young adults aren’t embracing Twitter like they were expected to.
Google’s Social Search aims to make search more personal and now it is available in beta.
Social Search personalises your search results by providing web content that contains not only expert opinion but also the experiential opinions found in your friends’ Blogs and other social networks. Google’s Social Search can make the information your receive on a searched topic more reliable/credible since you know the author and are more likely to trust him/her than the information you source from an author you’ve never met.
Google Social Search has also been added to Google Images. Now when you’re doing a search on Images, you may start seeing pictures from people in your social circle. Just like the other social results, social image results appear under a special heading called “Results from your social circle.”
Social Search has great potential to improve search as we know it and this is only the beginning. If you want to get the most out of Social Search right away, get started by creating a Google Profile, where you can add links to your other public online social services.
Visit the Official Google Blog to watch helpful videos on Google Social Search.
Top search engine Google and top Social Networking site Facebook are two different web platforms that are intended to satisfy two functions on the Internet – one is search and the other is Social Networking. However, Social Networking traffic is fast eclipsing the amount of traffic search engines like Google receive.
This is a wakeup call for those of us in Internet Marketing that aren’t embracing Social Media Marketing as a whole new sphere of the Online Marketing industry. In other words, if you aren’t including Social Media as huge part of your Internet Marketing package, then you’re doing yourself and your clients a huge injustice.
The Proof
Web traffic analysis company Hitwise recently released a report analysing Internet user trends in Australia. According to the data compiled by Hitwise, Social Media usage climbed rapidly in the second half of 2009. In fact, it peaked over search engine activity in the 2009 festive season. This can be attributed to the increased communication that takes place over the Christmas period.
The Future of the Search Engines Vs Social Media
If Social Media Networking eventually dominates the Search Engines based on traffic (visits), then it would mean a definitive change on the Internet. Firstly, there would be a move from visiting pages built by HTML web developers to subscribing to RSS feeds of sources that interest us and syndicated updates in real time.
There will probably be a number of privacy battles to overcome in the beginning; however, this will pave the way for innovation on the Internet. One thing is certain, things will change if Social Networking gets in front of traditional Internet search.
Social Media is here and is becoming an increasingly preferred method of communication for businesses and individuals alike. Social Media platforms like Twitter, My Space and Facebook are linking people up in ways we could never have dreamt of in the past. However, social media does require you to administrate and manage it responsibly so that it doesn’t become the bane of your existence. (more…)