by Francois Muscat | Jun 23, 2010 | SEO
SEO (Search Engine Optimization) methods are used to increase a website’s visibility on the search engine result pages (SERP). SEO comprises of two aspects namely on page SEO and off page SEO. On page Search Engine Optimization contains all the elements regarding the physical optimization of your website while off page Search Engine Optimization is the means on how to get targeted traffic to your website.
This the second part in a series where I will be explaining on and off page SEO in a nutshell. I don’t go into great depth explaining these, but just a quick run down of what on and off page SEO entails. You can also find the first part of this series here: Part 1: SEO information in a nutshell.
When designing / developing a new website, all of these aspects needs to be taken into consideration. Every single part plays a vital role and it all adds up to increase your website visibility on the internet.
Off Page SEO
Off Page SEO is exactly what it means. Search Engine Optimization not only requires you to optimize your website and be finished with it. It is a long process and if done correctly, your web site shall reap the rewards.
Off Page SEO techniques
- Building of links from other trusted websites to your website. Link building is most likely the most important aspect of SEO;
- Social bookmarking;
- Publishing of press releases;
- Publishing of articles;
- Forum and blog posts. When commenting on forums and blogs, your name is usually converted to a link. That means for every comment you make, it is a successful backlink to your website. Most blogs and forums links count as “nofollow” links but there still is a couple where you can benefit from having links on them. I wrote and article regarding dofollow and nofollow links.
Well this was just a quick list regarding information from the SEO world. The lists can go on forever but this is a nice break down of what on page and off page SEO entails.
by Francois Muscat | Jun 22, 2010 | SEO
SEO (Search Engine Optimization) methods are used to increase a website’s visibility on the search engine result pages (SERP). SEO comprises of two aspects namely on page Search engine Optimization and off page Search Engine Optimization. On page SEO contains all the elements regarding the physical optimization of your website while off page SEO is the means on how to get targeted traffic to your website.
This the first part in a series where I will be explaining on and off page SEO in a nutshell. I don’t go into great depth explaining these, but just a quick run down of what on and off page SEO entails.
When designing / developing a new website, all of these aspects needs to be taken into consideration. Every single part plays a vital role and it all adds up to increase your website visibility on the internet.
On Page SEO
Find below a simple break down of On Page SEO.
- Title tags need to be named correctly;
- Use keywords in the URL of your pages;
- Keywords as well as meta descriptions needs to reflect content found on the page.;
- Never use the exact same keywords and meta descriptions on more than one page;
- Image alt and title tags. These tags are displayed when a user hovers over an image;
- Keywords in links;
- Correct HTML validation;
- Use of heading tags. Search engine crawlers notice the usage of <h1>,<h2>,<h3> and views this as important text;
- Age of domain. In simpler terms, search engines trusts older domains;
- Search engine friendly url’s. If you have a dynamic website, don’t use dynamic url’s (index.php?id=34&cat=21&visibility=true). If your webserver runs Apache, search for “mod_rewrite” where you can rewrite any url to be search engine friendly;
- Correct redirects (301 and 302). Never use Javascript redirects as search engines cannot follow these.
This is just a simple break down of On Page SEO techniques. It is very important to overlook all of these aspects when creating a new website as all these little elements plays a role for the Search Engine Optimization of your website. I will explain these elements in great depth in future posts.
On the next part of the series you can find a simple break down of Off page SEO methods.
by Marianna Muscat | Jun 17, 2010 | Articles, SEO
Internet Marketing SEO has indeed proven itself the key in transforming websites and blogs into profitable online businesses. Getting involved in online marketing requires a good SEO background and more importantly some understanding of how the search engines work.
Search engines are indeed the most popular traffic and sales generators online. Some of the factors that can play a major role in your website traffic include website design & functionality, customer support, visitor interaction and the amount of search engine optimization work done on each and every page not to mention THE most important factor Content Marketing.
Developing your marketing SEO plan
Focus on the important factors such as usability, website branding and ways to improve your current web page ranking. Search engine optimization is indeed a very important tool to bringing more targeted traffic to your money site.
The traffic can bring in lots of potential leads and prospective buyers for the business. In order for you to attract more customers, you must first get them to come to your website. You would not want someone randomly from the streets to come to you. You need people who are specifically looking for something that you can offer and this is where internet marketing SEO comes in handy.
When people are looking for something in the internet, they usually resort to search engines such as Yahoo, Google, AOL and Bing. People type in keywords for their searches. These search engines in turn look for web pages that contain the specific keywords and make them appear in the search results.
The use of marketing SEO techniques will help your site appear on the first ten searches that will show up in the results. It will all depend on how much SEO you have done on your site.
Using marketing SEO on your websites is essential in increasing your page rank.
Using it off site is just as important. Creating the right back links and the appropriate text links to your site is vital in giving the web crawlers the impression that your site is relevant to a certain keyword you would want to rank for.
This step is also important in getting the quality traffic you need for your business site, and more quality traffic you have the more money you make.
If you are an internet marketer, you need to decide as to which part of your marketing strategies you will take part in. Doing the entire campaign alone can be a very daunting task. You can always hire an SEO company or a private SEO specialist to help you do all the necessary tasks.
This includes indexing your web pages, analyzing, and developing keywords and key phrases, updating site content, creating back links, social networking and much more and I would certainly recommend this particularly in the early stages.
Internet marketing SEO is required to keep your online business up and running.
SEO is now emerging as one of the valued strategies in internet marketing and is viewed as the leading trend in the market in the coming years. The best thing that you can do right now is to take advantage of it for as long as you can.
By developing a relevant and updated web site, getting ranked high in the search engines is now possible fro anyone that will take the time to do it right.
by Francois Muscat | Jun 7, 2010 | SEO
Find below a list of useful SEO (Search Engine Optimization) tools that you can use to see useful statistics regarding your website. These tools are very useful as they include keyword tools and back link checkers.
There are many other useful SEO tools available on the internet (Google Webmasters, Yahoo Site Explorer, etc) as more and more companies focuses on dedicated search results.
by Francois Muscat | May 21, 2010 | SEO
Everyone wants to know and find out ways to increase traffic to their websites. Unfortunately this is not a simple push a button and you will receive more visitors to your website tip. It involves allot of hard work and patience. Hey…isn’t that what SEO (Search Engine Optimization) is all about?
It means nothing by receiving a 1000 un-targeted visitors and hits to your website a day. What if those 1000 visitors were target driven by any service your company has to offer? Internet marketing is not just about driving traffic to your website. It is about turning those visitors into sales leads.
49 tips on how to increase traffic to your website
- Write and submit articles to the article directories.
- Leave comments on other people’s blogs with a back link to your site.
- Answer people’s questions on www.answers.yahoo.com.
- Post in forums and have a link to your site in your signature.
- Write a press release and submit it to www.PRWeb.com.
- Advertise your website in the appropriate category on www.CraigsList.com.
- Give an unbiased testimonial on a product/service that you have used in exchange for a back link to your site.
- Start a blog and submit it to free blog directories.
- Manually submit your website to the major search engines.
- Optimize each page of your website for a particular keyword or search phrase.
- Add a link in your email signature to your website. It’s a free and easy way to get a little more traffic.
- Make a custom 404 error pages for your website redirecting people to your home page.
- Use PPC search engine advertising.
- Add a “bookmark this site” link to your WebPages.
- Have a tell-a-friend form on your site.
- Send articles to ezines publishers that include a link to your website.
- Hold a crazy content and make it go viral.
- Give away a freebie to keep people coming back to your site.
- Add an RSS feed to your blog.
- Submit your site to any related niche directories on the net.
- Participate in a banner or link exchange program.
- Create a software program and give it away for free.
- Purchase the misspellings or variations of your domain name, or those of your competitors.
- Buy a domain name related to your niche that is already receiving traffic and forward it to your site.
- Pass out business cards with your domain on them everywhere you go.
- Start and affiliate program and let your affiliates send you visitors.
- Start a page on social networking sites such as www.MySpace.com.
- Submit a viral video to www.YouTube.com
- Conduct and publish surveys to your website.
- Find joint venture partners that will send you traffic.
- Start your own newsletter or ezines.
- Use a auto responder or email campaign to keep people coming back to your site.
- Purchase ads on other sites.
- Send a free copy of your product to other site owners in exchange for a product review.
- Sell or place classified ads on www.eBay.com or www.bidorbuy.co.za with a link to your site.
- Post free classified ads on any of the sites that allow them with a link to your site.
- Exchange reciprocal links with other related websites.
- Network with other people at seminars or other live events.
- Purchase advertising in popular newsletters or ezines.
- Advertise on other product’s “thank you” pages.
- Create a free eBook and list in on the “free eBook” sites.
- Buy and use a memorable domain name.
- Do something controversial.
- Create an Amazon profile and submit reviews for books and other products that you have read.
- Start a lens on www.Squidoo.com.
- Use a traffic exchange.
- Get referrals from similar but non-competing sites.
- Create and sell a product with resell or giveaway rights.
- Email your list. If you don’t have one, get one.
This isn’t a list of 50 ways to improve the traffic to your website, only 49.
