Fraud Alert: Beware of Scammers Using WSIOMS’ Name
We have been made aware that scammers are impersonating WSIOMS Digital Marketing, falsely claiming to offer freelance work and requesting personal banking information. These fraudulent messages are being sent via WhatsApp by someone pretending to be “Enzokuhle or Omphilr, the HR Assistant at WSIOMS.”
⚠️ Please be advised: ✅ WSIOMS does not offer freelance work. ✅ We will never contact anyone via WhatsApp for job opportunities or payment details. ✅ If you receive such messages, do not engage—delete them immediately.
We take this matter seriously and are working to stop these fraudulent activities. If you suspect you have been contacted by a scammer using our name, please delete the message and report it.
In terms of SEO, 2017 saw the rise of voice search, a consistent focus on mobile marketing, as well as a new interest in progressive web apps (PWAs). The question is, what can companies expect from search engine optimisation trends in 2018? We take a sneak peek below…
Accelerated Mobile Pages and SEO Rankings
Accelerated Mobile Pages, which is a Google-backed project intended as an open standard making it possible for any publisher to have pages load quickly on mobile devices, is going to be big in 2018. Even though AMPs have been in existence since 2015, they have yet to be declared by Google as a ranking signal… until now. SEO experts have predicted that AMPs will begin to take centre stage and will indeed have an impact on website rankings going forward.
User Experience
This definitely isn’t anything new – Google has been devoting time and energy to understand the needs and expectations of their users for a long while now. If the experts are to be believed, this is going to continue in 2018. Therefore, if you’re only paying attention to technical SEO factors such as link building and keywords, you might start to see a decline in your rankings. Ensuring that your page loading times are reasonable and that visitors can easily navigate around your website is just as important!
Website Design
2018 will see an emphasis in terms of a new approach to website design. Visual effects, such as GIFs and clever animations, are currently all the rage. They help to grab the attention of the visitor and make it easier to set your website apart from that of your competitors.
Do you need help when it comes to mastering the art of digital marketing in 2018? Specialising in everything from content marketing to SEO, WSI OMS is the team that you can count on to assist. Contact us today to learn more.
Search engine optimization (SEO) is normally quite straightforward. We identify how people search for our product or services online, then we optimise our websites and content to match those searches to make sure Google can find it. In theory, that’s when the traffic should start to roll in.
But what do you do when you’re doing everything right, but you just can’t get your ranking to go any higher? Or what if you’ve got pretty good search volume but the powers that be want more, even worse, what if there’s no search volume at all!
Believe it or not, rather than trying to rank higher, it is possible to build your organic traffic by increasing the overall size of your market.
Look for opportunity
Keep your eyes open for uncompetitive verticals next to your own, as you’ll be at an advantage with your established brand over new startups in these spaces who will struggle to compete. Once you’ve come up with related products, you can do basic keyword research, look at the existing ranking pages and ask yourself if you could do better. Then you can start testing the waters with simple landing pages or white-labeled products.
Educate your customers
There might be a whole group of potential customers who don’t understand or feel comfortable with the product or services you offer. For example, some people might be wary of buying online or without face-to-face advice, which is what might be causing them not to buy from you. Offering special deals and educating these potential customers as to the benefits of your product or doing business with you could make them feel safe and supported and encourage them to buy online, when they might otherwise have bought in a store.
Get people excited
Get personalities or social media influencers involved who will bring their own followers and enthusiasts to your pages, as people search for them online. Whether it’s searching for information or entertainment, these queries could potentially be turned into buying intent, but more than that, they’re building brand awareness for your company. After all, when consumers engage with a brand emotionally, then you’re more likely to be top-of-mind.
Tell people you exist
Sometimes the simplest reasons are the most logical – people may never have heard of your product or service. In which case, you need to appear where they’re hanging out online. Take the time to do target your audiences and make sure you’re seen.
Search engine optimisation is a key part of any digital marketing campaign. If you need help being found on the internet, then give us a call today to find out about our full range of digital marketing services, including content marketing and social media marketing.
Search engine optimisation is all about getting Google to recognise your website content as relevant and good quality, so that it appears higher in search engine results. You can improve your website’s Google ranking by removing or revising pages that don’t make the grade – but how can you tell which pages are considered low quality by Google?
According to Google, high quality pages meet the following criteria:
They have unique and relevant content (not just the same information repeated in a different way).
Content is well written, grammatically correct and correctly spelled.
They are well designed, with an intuitive user experience and are responsive across all devices.
They load quickly on different devices and connection types.
Images and videos have text alternatives.
Plenty of high quality, external sources linking to a web page as reference.
They are successful in answering a query (in other words, the searcher does not immediately click back to Google and choose a different search result).
In addition, you can test the quality of your pages by analysing your website and social media marketing statistics. Positive signs are:
A high number of unique monthly visits.
People visiting other pages on your website after landing on the home page.
Lots of sharing activity on your social networks.
Pages that have a high rank for their own title.
High click through rates on Google Search Console.
No duplicated content.
If you have analysed the pages in your website, and find that some of them are lacking, you can take these steps to rectify the situation:
Delete pages that are duplicate content or extremely poor quality
Quality is better than quantity when it comes to Google. Rather than trying to salvage any web pages that aren’t interesting, relevant or beneficial, it is probably best to just remove them.
Create exceptional content
Content marketing is one of the most important aspects of getting a good Google ranking. Take the time to write superb content that is unique and relevant, or consider hiring a digital marketing agency to ensure that it is the best quality possible. Pay attention to your grammar and spelling. Not only is poor content off putting to Google, but to your website visitors too.
Network to ensure high quality links to your site
The more external websites (that are considered high quality by Google) that link to your website, the higher your Google ranking. The best way to achieve genuine links is to build real relationships with websites offering related services. For example, offering to write a guest post on a popular industry blog, that can then link back to your website. You can also purchase quality links to improve your ranking, but organic and ‘real life’ links are always best.
Ensure that your web design is user friendly
If you need to pay a professional to update your web design, then do it. Websites that are beautifully structured and designed to be user friendly, intuitive and mobile responsive are excellent for search engine optimisation.
Put effort into social media marketing
Sharing your website content via social networks such as Facebook, Twitter, Instagram and LinkedIn is a relatively easy way to gain exposure that will be picked up by Google. The more your posts are shared, the more people that click through to your website via social media, the more Google will consider your content to be relevant and thus high quality.
Find out more about how to boost your website’s SEO through expert digital marketing – contact us today for further information.
If you thought having a web site that performs optimally on specific search engine searches is a mountainously technical procedure, you couldn’t be more wrong! As a Search Engine Optimisation (SEO) expert, website designer, developer, or web owner understanding the elements of SEO is essential. Learn SEO tips and tricks with this simple 7-minute video.
Few businesses and digital marketers will dispute how important social media is. While having a social presence is crucial in today’s business environment, you need to make sure you’re leveraging it so that your digital marketing strategy can benefit as well.
There are many moving parts to creating a comprehensive search engine optimisation strategy. Earning high-quality backlinks is one important element of an SEO campaign. Spammy link building strategies, however, will do you more harm than good. With Google continuously updating their SEO algorithms, your best bet is to stay up to date with changes and use social media to your advantage.
Many content marketers use blogging as part of their link building strategies, and social media is no different. Sites like Reddit, StumbleUpon and Delicious, for example, can be used to post your content and give you potential link opportunities.
Another good option is to use social media to increase your local SEO. If you are a painter in Johannesburg, for example, then posting content with these keywords on social media sites will increase your chances of getting picked up if someone types the keywords on social media. Snapchat also offers on-demand geofilters that you can use to select certain geographical parameters and dates.
Keep in mind that social sites have high domain authority and ranking potential. Even if you’ve determined that LinkedIn, for example, isn’t going to be part of your company’s social media strategy, then you can still create a profile page for your company to increase your brand awareness and create opportunities for a search listing.
Need more information about leveraging your social media for SEO? Then contact us today.
Optimising for local search is a simple way in which to improve conversions and target customers within your area. Unfortunately, it is an aspect of SEO that is often overlooked and underestimated. Here are our 4 top tips for effortlessly improving your local search ranking and getting the profit-driven results that you deserve.
Choose the Right Keywords
For example, if you own a homeware store in Johannesburg, using a keyword like ‘home essentials’ isn’t going to do you any favours in terms of attracting potential customers from the area. Using the keyword ‘home essentials Johannesburg’, on the hand, will make a world of difference!
Start Generating Reviews
The more that the locals are talking about you, the better – and the higher your local search ranking is likely to be! One way to increase your number of reviews is to include links to the review sites in your email marketing efforts, on your website and on your social media pages. It also won’t hurt to ask customers in person when visiting your store to review your business online. Sometimes, the easiest way to get something is to ask for it!
Pay Attention to Your Social Media Pages
Have you included all relevant contact details on your social media marketing pages? An accurate address is essential to the success of your local search efforts!
Optimise for Mobile
When looking for local businesses, most people will use their mobile phones. Knowing this, it becomes evident as to why it is so important to ensure that your website has been properly optimised for mobile!
If you’re looking for assistance in terms of improving your company’s local search rankings, or general SEO, WSI OMS is the digital marketing agency to contact. With a specialisation in everything from search engine optimisation and web design to content marketing and PPC advertising, we are the all-in-one solution that you can count to deliver results! Give us a call today to learn more.
