by Marelise da Silva | Mar 14, 2019 | LinkedIn, Social Media Marketing
According to Statistics South Africa, there were about 6,0 million people without jobs in 2018, putting the unemployment rate at 26,7%. If you are one of the many people looking for a job, then you need to make sure you have a LinkedIn profile that will compel recruiters and businesses to contact you.
Some words on your LinkedIn profile can actually be detrimental to securing a job interview. If you are being looked over for jobs that you are well-suited for, then make sure your LinkedIn headline does not contain these three words:
“Actively Seeking Opportunities”
Many people mistakenly believe that if they put these words in their LinkedIn headline, recruiters will be more likely to contact them for job opportunities. Recruiters search for keywords when they are browsing LinkedIn for job seekers, and they are looking for transferable skill sets. “Actively seeking opportunities” is not a skill set that they are ever going to be looking for. Instead of highlighting your availability, focus on highlighting your hard skills instead.
Your LinkedIn headline is valuable real estate. If you show up in a recruiter’s search, the recruiter will see your headline and your photo. If all that is listed in your headline is “actively seeking opportunities”, then it could be a major turn-off for recruiters.
WSI OMS offers professional LinkedIn profile writing services for everyone from job seekers to business owners. Contact us if you want to up your social media marketing game with a professionally written profile.
by Marianna Muscat | Dec 14, 2018 | Social Media Marketing, LinkedIn
People who have a large, highly engaged audience on Facebook and other platforms often report that their content simply is not getting a lot of clicks and shares on LinkedIn. Here are some top tips to create a high engagement in your LinkedIn posts:
- Don’t Use The Platform For One-Way Communication
All too often, people launch a LinkedIn strategy and only focus on the content that they are going to be posting. Many business people are guilty of posting thought leadership pieces or links to their company’s promotions without ever checking in to see whether their followers are engaging with them online.
To truly get value from LinkedIn, you need to spark discussions. You can do this by asking for feedback, responding to comments on your post and posting your own comments on the content that you are sharing. Be friendly and open to discussion and see how your engagement skyrockets.
- Post Directly To LinkedIn Instead Of Driving Traffic Elsewhere
A common content marketing strategy is to create blog posts and then post the links to various social media profiles, including LinkedIn. There is value in posting blogs and thought leadership pieces directly to LinkedIn instead of trying to get a person to click on a link that will take them off the site and to your website.
You don’t have to write long form content for this to work either. LinkedIn’s native content system enables you to create short stories that can grab your audience’s attention without forcing them to click to a different site. While this won’t boost the traffic to your website, it can help you build a long-term relationship with your LinkedIn followers.
According to research by Mediakix, people spend an average of 40 minutes a day on YouTube, 35 Minutes a day on Facebook, 15 minute a day on Instagram and 1 minute a day on Twitter. LinkedIn, however, is not a place where people spend a lot of their time online, with the majority of people using it less than two hours a week.
When people get onto LinkedIn, they browse fast and efficiently, with video content dominating the screen. Keep your posts short and easy to digest for the best engagement rate on LinkedIn.
Need help with your LinkedIn marketing or social media marketing? Then contact WSI OMS today.
by Marelise da Silva | Dec 13, 2018 | LinkedIn, Social Media Marketing
With an increasing number of brands and business people trying to show their thought leadership online, the internet has become flooded with content. The result is that LinkedIn especially is flooded with content pieces and thought leadership pieces that get lost in cyberspace.
To cut through the clutter and get your content under the eyes of potential clients, you need to make sure you have something meaningful to say. People are becoming increasingly disappointed in the quality of thought leadership content being published, with authors rehashing old ideas, opinions and research instead of contributing something new.
One way to do this is to know what type of content is the most popular on LinkedIn. Industry trends, news, best practices and jobs are known to be the types of LinkedIn content that are clicked on the most. Understand your company’s place in the market, your target audience and your skills when you start drafting a thought leadership piece on these topics. If there is a new trends report or statistics that you want to do a thought leadership piece on, look for a unique angle on the topic within the constraints of your unique position and perspective in the market.
Instead of trying to push out more content to increase your engagement, it is often better to post less and spend your time focusing on creating high-impact content for your followers. You can also consider spending money on media placement to get your thought leadership pieces seen by more people instead of creating more content.
Need help with your LinkedIn marketing or social media marketing? Then contact WSI OMS today.
by Francois Muscat | Nov 23, 2018 | LinkedIn, Social Media Marketing
LinkedIn is an incredible platform with more than 467 million members worldwide. This provides an excellent opportunity for anyone who wants to do more with their professional life. Here are a few LinkedIn hacks that will make you look like a pro:
If you have a business page on LinkedIn, you can add a Showcase page to promote permanent aspects of your business, such as annual events, news, product lines and more. The Showcase page offers many of the same features as a Company page, but offers a space to link employee profiles, have career pages and even job posting pages. You can also include sponsor updates, page analytics and update notifications. These pages appear in search results for searches and members can follow your Showcase page.
It is hard to judge your own photos. Many times, a photo of yourself that you like may not present you as trustworthy and attractive. One way to make sure you are using your best photos is to use Photofeeler to split test the photos that you are going to use. Photofeeler is a free online tool that lets the public vote on your photos. When you upload your photo, people will vote on the images in terms of likability, competence and influence.
- Use Other Social Platforms To Grow Your LinkedIn Network
If you do not have many connections on LinkedIn, start searching for people on your Facebook, Twitter and Email list. From here, you can move onto your former colleagues, old school friends and people you meet and industry events. Make a point of adding all your connections on LinkedIn.
Need help with your social media marketing? Then contact WSI OMS today.
by admin | Aug 10, 2018 | LinkedIn, Social Media Marketing
We have helped many people use the power of LinkedIn (see this example of Dr. Cheryl Potgieter) to connect with their ideal target audience. Whether you are an established thought leader in your industry or you whether you just recently started working in a new niche, you need to ensure that your LinkedIn profile is:
- Attention-grabbing, and
- That it explains the value you can bring to a client’s business.
Here is advice on how professionals like Dr. Cheryl Potgieter can go about creating a winning LinkedIn summary:
Write what the ultimate goal of your job is. If you are a software developer in the financial industry, write how you believe digital disruption and technological change will help companies differentiate themselves in the market. Say that you are committed to advancing the field of software development and engaging in meaningful conversations on how the industry can become more agile, for example.
Your passion is what makes you tick. If you are a teacher, you can say that you love facilitating those ‘A-Ha’ moments when a learner understands how to solve a complex problem. If you are a Doctor, you could say that helping people live their best lives is what keeps you going every day.
What do you promise clients? An accountant can promise that they will ethically guide a client to efficiently navigate the tax landscape and meet all their regulatory requirements while looking for opportunities where growth may exist for their business.
This can give readers the information they need to resonate with you. You could, for example, write about where you were in life before you found your true calling. Coach Lisa Berndt’s summary reads, “I was sitting in a New Zealand forest at midnight, wearing sunglasses and catching moths. It was not where I wanted to be. Although midnight light trapping was never my favourite part of being an entomologist, I stayed committed to my path as a scientist for another six years. Then I realised my true passion was…”
Do you need help to create your best LinkedIn summary like Dr. Cheryl Potgieter. Then contact us today.
by admin | Aug 3, 2018 | LinkedIn, Social Media Marketing
WSI regularly helps business people, entrepreneurs, and professionals (see an example of Cheryl Potgieter) improve their visibility on LinkedIn. As the leading social media platform for business people, having a compelling profile is only the first step. Here are four ways to boost your visibility on LinkedIn:
- Completing Your Professional Profile
If you want to make sure your potential clients and business contacts can find you on LinkedIn, you need a complete, professional profile. If you have blank sections in your profile, set some time aside to fill out everything from your summary to the professional associations you belong to. Make sure you have a high quality, professional photo on your profile.
- Ask for Recommendations
It is one thing to say that you are an expert in IT, accounting or software development and a completely different thing if other people are recommending you for these services. Ask people whom you have done business with and worked with before to recommend the skills you are listing on your profile. This not only adds credibility to your LinkedIn profile, it will also increase the level of comfort someone will feel about contacting you for those services.
- Endorse the Skills of Colleagues & Friends
When you endorse your colleagues and friends for their skills, you are supporting their LinkedIn profiles and marketing endeavors – it is essentially seen as a good deed. Cheryl Potgieter has come to see that people who are on the receiving end of your good deeds are likely to click on your profile and endorse your skills, which will, in turn, boost your LinkedIn profile’s visibility.
- Link Your Other Social Channels
Add a link to your Twitter profile on your LinkedIn page. Be sure to share relevant, interesting and thought-provoking content related to your industry on both of these platforms. By connecting with people on multiple platforms, you will stay top of mind in a client or connection’s mind.
If you need help to improve your visibility on LinkedIn like Cheryl Potgieter, then contact us today.
