by Francois Muscat | Aug 26, 2015 | E-mail Marketing, Facebook
While email marketing and social media marketing are two rather different fields completely, they can work amazingly when in tandem with one another. Email marketing leans more towards the aggressive side of the marketing world. It is very much I your face and direct making your consumers aware of what it is you are offering very quickly. On the other hand, social media marketing build a rapport with your client base. A Facebook page allows them to connect with you and your business on a more constant basis by sharing in your posts and images which you make use of. It may sound difficult to see how to link the two together, but read on for a bit of advice.
Social media marketing teamed with email
The first and easiest way to connect people is by using your social media page wisely. Always ensure to have a visible sign up section where they are able to subscribe to your emailing list. If they are already following you on Facebook or the like, odds are they will want to hear what your monthly, weekly even daily input is via the digital newsletter.
In the same right, if you have an already existing email campaign data base, be sure to allays include icons or links to your social media pages for your readers to be able to connect with you there.
Reach digital marketing excellence today
It is easy to achieve digital marketing excellence when you know where to start. If you need any assistance in your journey to achieving this WSI OMS is here to help. We have a firm understand of the digital world and can assist you by offering you a number of different services. Please contact us today and let us start helping you now.
by Francois Muscat | Aug 5, 2015 | Facebook, Social Media Marketing
When it comes to social media marketing with Facebook Ads, you will need to have landing pages in place. These pages are created in order to achieve the following:
- Promote social media posts.
- Capture real leads.
- Drive resource downloads.
- Boost sign-ups for your service.
While these landing pages might be doing their bit for your online marketing campaign, there are always ways in which you can improve on these pages and their conversion rates. Consider the following:
- Be smart with the length of your copy – you have around 10 seconds to grab the attention of your target audience and convert them, so keep your copy short, sweet and informative. If you have long term goals for your landing page other than making an immediate sale or conversion, your copy can be longer and more detailed.
- Limit your form fields for a higher conversion rate – if you try to collect too much data / information from your browsers on your landing page, you could very well lose the conversion. Lengthy forms to fill out can be overwhelming to consumers and are often discarded.
- Don’t be scared to use visuals – visuals deliver emotional cues to browsers and are known to present a powerful message quicker and more effectively than just plain copy can. Use eye-catching images to boost your landing page.
- Use responsive design – what does this means? This means that your page will be powered for mobile. Most people use Facebook via their mobile device so consider this when your designed your Facebook Ads landing page. Mobile users who click through to pages that don’t display correctly on their device or appear blank will certainly not have a good impression of your business.
- Keep your call to action clear, simple and single – we all like options, but when it comes to calls to action, keep it simple. Offer your target audience one form of getting in touch with you so as to eliminate the potential for confusion. Asking your browser to do one thing is far easier than asking them to do multiple things to get in touch.
Social Media Marketing by WSI
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by Francois Muscat | Jul 8, 2015 | Facebook, Social Media Optimization
What can you do to boost your social media marketing campaign when your Facebook engagement and reach starts to slow down? While Facebook algorithms play a role in your reach, there are things you can do to extend your reach and ensure your Facebook page is always working for your business.
Facebook will post content to newsfeeds and who sees it will depend on the user’s previous engagement with you and their known interests and online activity patterns. Below are a few things you can do to improve your organic reach on Facebook:
- Use strategies which Fortune 500 companies use on Facebook – this includes creating a persona of openness and transparency, show availability to customers, be positive.
- Don’t only post content at peak times. Post content at non peak times as your content will stand out more. You can use Facebook Insights to see when your peak and non peak times are.
- Post original photos and content relating to your company’s team. This will have a more personal reach and encourage customers to get to know your company better.
- Engage with your consumers by asking questions and requesting their opinions. Listening to what your customers have to say is a great way to ensure you can effectively service their needs.
- Self explanatory photos, such as picture-graphics or info-graphics, which look attractive and offer easily digestible information are a great way to earn the attention of your customers.
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At WSI, we are specialists in the field of social media marketing. While we provide essential tips for marketing your business online, we also provide professional digital marketing services which will boost your business and ensure it gains a firm foothold in the market place.
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by Francois Muscat | Jun 10, 2015 | Facebook, Social Media Marketing
Your business undoubtedly uses a Facebook page as part of its online marketing strategy and while all of Facebook’s changes have made it more challenging to run such a page, there are things you can do to supercharge your page and make it have an impact on your target audience. You will find this particular social media platform offers a loyal group of followers and with a bit of effort you can maximise your social presence and reap the rewards.
Below are a few tips to supercharging your Facebook page:
· Post regularly and be brand relevant – ensure you always have something of interest to offer your fans which is related to your actual brand. Newsfeeds change and update constantly so be consistent with your posts. You can use the “insights” feature to check which days and times are the most popular for your page. Using Likealyzer is also a good way to get advice on when and how to post.
· Mix it up a little to create visual interest – don’t just stick to text ads. Make things interesting for your audience with videos, links and photos and similar.
· Stay current – while you need to ensure your posts are related to your product or services, keep up to date with local news, holidays, sports events and similar. Try to mention or make posts relevant to these too.
· Customize your graphics – always use photo dimensions that will preview well. The best size is 940 x 788 pixels. Also try to include a call to action when using graphics. This can be a telephone number, website address, email address or similar.
· Facebook ads – don’t be afraid to use Facebook ads and sponsored links. They will earn you greater visibility and they have a successful hit rate.
· Keep things fresh – take the time to change your cover photo and profile photo regularly. Keep it interesting and current. Fans will notice your presence more.
· Engage with your audience – when posting, ask open ended questions and encourage fans to give their opinions and advice. Starting a conversation that could end in a lengthy discussion is a great way to get your post noticed on a newsfeed.
Obtain More Online Marketing Advice from WSI
If you are looking to experience social media marketing success, take the time to do things right. Consult with a professional online marketing firm about your options and potential outcomes. At WSI we specialise in online marketing of various forms.
To learn more about our online marketing services and how to use YouTube Video Cards to your advantage, contact us at WSI today.
by Francois Muscat | Mar 19, 2015 | Social Media Marketing, Facebook
For those of your who don’t know, your click-through rates refer to the percentage of individuals viewing your web page who actually clicked on a specific link or post which you posted to Facebook. The click-through rate measures how successful a post has been in capturing your users’ interest because, the higher the click-through rate, the more people have followed your link to your page, website or other destination to where you wished them to go. Here are seven tips to increase your click-through rates on Facebook.
- Give them a call to action. By including a call to action in your post, you are more than likely going to generate more clicks as you will be subtly encouraging the reader that they need to follow this link.
- Get personal. Share your thoughts in a link instead of merely posting the link itself and a pretty picture next to it. Personalise your message and tell people why YOU think they should give it a read, a click a share or whatever the case may be.
- Choose your colour coding carefully. Believe it or not, people respond differently to the colour of your post as opposed to a call to action button on you website. On Facebook, studies have shown that images which are predominantly white, grey and blue tend to generate more clicks.
- Use open graphs. This is the practice of placing meta tags onto your website, resulting in shared posts on Facebook looking more aesthetically pleasing, including an image, as opposed to a couple of lines of bland text.
- Watch when and how often you post. Studies have been done which have resulted in breath taking outcomes indeed. In order to connect with the most people via Facebook, your posts should be posted on either Thursday or Friday. Monday through Wednesday have proved to not gain many views. Furthermore, in order to ensure you generate the highest amount of clicks, it is in your best interests to post your posts at roughly 3 pm.
- How long should your headline be? Once again, studies have shown that in essence, a Facebook headline should be the equivalent length to that of a blog. In other words, as short as possible. You need to grab your reader from the get go and a long worded, heavy handed headline is not going to help you do that.
- Finally, there is engagement. Engage with your audience by leaving comments. Yes, leaving comments which YOU have written in the comment bar. Responding to comments left by others has shown a 9% difference on clicks as opposed to those who do not engage with their audience correctly.
If you need any online assistance, get in touch with WSI OMS today. We have a number of different services which we will be able to offer you. Give us a call now to see how we can help.
by Francois Muscat | Feb 25, 2015 | Facebook, Social Media Marketing
Of course you want to take advantage of all the social media marketing opportunities available to your business and that means you need to harness the marketing potential of Facebook too, but you have to do it right if you want the best possible results. Below are a few things to do and to avoid when setting up your Facebook campaign:
- Make sure you have a plan before you jump into your Facebook campaign. Map out your social media marketing goals, determine what your core idea is and have a list of outcomes you would like to achieve.
- Make sure you know the right time to post content for your audience. If you want to determine when your target audience in online, you can use a tool such as Tweriod.
- Include a clear and powerful call to action in your posts so that your target audience knows precisely what they need to do next. Keeping your customers guessing will merely have them losing interest.
- Don’t post the same content time and again. Experiment with changing your content as well as your tone so that all segments of your market are appealed to.
- Don’t be boring. Posting content which is boring or just loaded with facts is no way to keep the attention of your target audience. Post amusing posts and interesting titbits to keep your audience interested in what you have to say.
With the right strategy and approach you can eliminate the stress behind a social marketing campaign and have a fun and rewarding experience engaging your target audience.
Social media marketing strategies from WSI OMS
At WSI OMS, we understand just how daunting digital marketing can be to a business owner. If you want to take advantage of the benefits of social media marketing, it is best to acquire the services of a professional online marketing team. WSI OMS is focused on presenting a variety of social media marketing solutions and strategies to all types and sizes of businesses.
To learn more about our social media marketing services and how you can use Facebook to generate more leads and drive more sales, contact us at WSI OMS today.
