by Francois Muscat | Dec 19, 2013 | Facebook, Mobile Marketing
For an effective digital marketing campaign, you need to incorporate not only a fantastic website, but also mobile marketing strategies and social media such as Facebook. Using web analytics, you can effectively incorporate all of these areas of digital marketing to create a strategy that will turn into real results. Want to measure the success of a Facebook campaign as part of this strategy? Read on to find out how web analytics can help you measure success.
Using web analytics for a successful Facebook campaign
Facebook is something that cannot be ignored when creating a digital marketing strategy. Social media is a powerful way to reach and interact with your target audience. But how do you know your strategy is effective? Here are some tips:
- Use web analytics to establish who your target audience is.
Facebook advertising is only effective when your ads are targeted correctly. Using web analytics tools, you can establish everything from the age group of your audience to their location. Use this information to set up your Facebook ads and reach those people directly.
- Using this information, track success with Facebook Insights.
All Facebook pages have an “Insights” section which shows you, as the page owner, how effectively your posts are reaching your audience. By using your knowledge of your target audience and what they prefer, you can make posts with this information in mind, and see how these posts are keeping your audience interested in your page. You can then also track the success of your Facebook ads based on the demographics you entered when setting up your campaign.
- Refer back to your web analytics to see where clicks are coming from.
After running your Facebook campaign for a while, you can check on your website’s analytics to see where the clicks to your site are coming from. This will show how many of the clicks were generated through Facebook. You can then track the success of your campaign.
Digital marketing is a must in this day and age. Contact WSI, specialists in the fields of marketing on the internet, using analytics, optimization, web design, social media and mobile marketing to create an effective campaign for your business.
by Francois Muscat | Oct 9, 2013 | Facebook, Social Media Marketing
Everybody knows about the power of social media for business. Most people have also heard about the many caveats that come with using social media for marketing purposes if not performed properly. There are so many reasons why it is important for companies to maintain an online and social media presence in today’s day and age, but you have to invest the time and resources to do so properly.
Facebook is one of the pioneers of the state of social media today. Many argue that it was the catalyst of the entire industry. Whatever your view on Facebook is, no one can deny its massive reach. It is therefore important that when you start your Facebook social media campaign you try and avoid the common mistakes that brands make on Facebook. Here are only a few:
- Focusing on fan count: This is perhaps one of the most common mistakes that brands make on Facebook. They will focus more on the fan count than anything else. It isn’t difficult to grow your fan count, but it is far more difficult to build an engaged community. Instead of focusing on expanding your fan base, rather focus on building a community of engaged fans and your fan count will grow automatically.
- Not knowing your audience: Another mistake that brands make on Facebook is not really testing what resonates with their audiences and what doesn’t.
- Unclear goals: A popular mistake businesses make with their Facebook presence is not having clear set goals and a way to measure their success and progress towards achieving those goals. How will you know if you’re succeeding if you can’t measure your success?
If you would like to harness the power of Facebook and other social media for your company and would like to do so by partnering with industry leaders, contact WSI today. We are experts in helping companies use social media to their advantage.
by Francois Muscat | Sep 24, 2013 | Facebook, Social Media Marketing
Of all the social media platforms, Facebook has probably been the most effective at establishing a connection between consumers and brands. Despite this a lot of companies haven’t really figured out how to successfully market themselves using this medium. This is probably because they don’t know what is possible and how to do it.
Here then are a few tips to ensure your company makes the most of this social media platform:
- Invest in Facebook advertising. It doesn’t cost much and is very target specific. This will drive traffic to your page and by extension, to your campaign.
- Don’t post too often. Yes, you heard right. There is such a thing as posting too often. Keep updates between 1-3 times a day. Also keep a close eye on your page metrics. Only update your status when Likes and Comments have come to a halt.
- Don’t post irrelevant or off topic content. Stick to who you are and what you know. Don’t get involved in conversations that have nothing to do with you or the product or service you are selling.
- Respond to your followers’ posts. Studies have shown that as much as 80% of people who receive responses to their posts go on to making a buying decision. Most companies take between 13 to 22 hours to respond, whereas people expect to be responded to in no more than 30 minutes on any social media platform.
- Invest in trained staff. The people you put in charge of communicating on behalf of your company on this platform should be properly trained and should be able to respond accurately, courteously and promptly. You want the people who do this to embody the character of brand.
For more info on how to properly promote your company on social media platforms visit WSI.
![How to boost shares on Facebook [Infographic]](https://www.wsioms.co.za/wp-content/uploads/2013/05/Facebook-Shares.png)
by Marelise da Silva | May 10, 2013 | Facebook
A blogger examined over 1.3 million Facebook updates to determine what characteristics encourage the highest level of interaction through likes, comments and shares.
It comes as no surprise that posts with images enjoy the most shares, comments. In general posts that were longer in length enjoyed more shares, and posts that showed a distinct positive or negative sentiment received more interaction than neutral ones.
These days more businesses want to be involved in social media, making Facebook the perfect platform for social engagement. If your business is thinking of launching a Facebook Page, this infographic is a handy guide to posting effective content. If you would like to launch a social media campaign, contact WSI OMS today!
How to get more Facebook shares [Infographic]
Infographic via sociallystacked.com
by Francois Muscat | Mar 27, 2013 | Facebook
If you think by making your profile private on Facebook, you’d be hiding key information about yourself, you’d be wrong. A new study from Cambridge University has found that just by analysing your Facebook “Likes” activity, they can find out everything from your sexual orientation to your IQ. And yes, the information as to which pages you like on Facebook is one hundred percent public.
The Cambridge University team analysed the Facebook profiles of 58 000 users and their likes. With almost perfect accuracy they were able to find out information that most people wouldn’t like to public. How about sexual orientation? The study revealed that pages like “Kathy Griffin”, “Mac Cosmetics” and “Wicked The Musical” were signs of a homosexual male, whilst “X Games” and “Bruce Lee” revealed the male to be heterosexual.
High IQ scores were relegated to those who liked pages such as “Lord of the Rings” and “To Kill a Mockingbird” whilst their lower IQ counterparts seemed to like “Sephora” and “Harley Davidson.”
The Facebook users tested volunteered their real information so that their “Likes” could be measured against their personality test results and demographic profiles.
The information these pages is used to better target users for certain advertising and News Feed activity on Facebook. For marketers, you can pick and choose everything from someone’s religion to political views to narrow down your target audience.
This is nothing new on Facebook, but it does show just how private (or not) your information online truly is. It also reveals just how effective marketing on social media platforms like Facebook can be.
by Francois Muscat | Mar 22, 2013 | Facebook
Facebook seems to be forever tweaking and changing their profiles and news feed designs, and the latest changes have recently announced. These being the changes to the infamous Timelines.
The new design seems to be leaning more towards a visually stimulating profile, with the focus on large images. Status updates and posts will be moved to the right of the page while app information will be on the left hand side.
The Timeline navigation (where you can click on a year, a month, etc to see posts and updates from that time) has now been moved to the area where ads used to reside.
The About information will appear under your profile picture in an easy to read box, almost like a widget. Your name will now appear on top of your cover photo.
Your interests will appear in a fully-customisable way, allowing you to add music, books, TV and movies in the form of apps. These will include apps such as Netflix to show what you’re watching or Goodreads to show what you’re reading. So book and movie images will appear as block images right alongside things like your friends list and your photos.
The events, photos and Likes images under your cover image will be done away with and replaced simply with buttons for each of these sections.
With everything from smart phones and laptops to tablets all becoming about the apps (think of the leap from Windows 7 to Windows 8, with its tile-like, visually-stimulating new design) it is clear that 2013 is the year of the app. Facebook’s changes are all geared towards to the 18-49 year age group, which makes it valuable for advertisers. But it’s driving away its teen demographic, with more and more teenagers abandoning Facebook for more fast-paced social networks such as Twitter and Instagram.
Whatever it is, Facebook is still a top player in the social network game, and despite the odd grumble about changes, Facebook users only continue to grow in numbers. Find out more about taking advantage of Facebook and social media marketing today.
