by Francois Muscat | Jun 5, 2017 | Digital Media Marketing
Successful digital marketing, like traditional marketing, depends on you knowing your market: your potential customers, what they like, don’t like and how to encourage them to buy your product. You must take stock of your target market’s shared characteristics. The market segment that this applies to the most is the ‘Millennials’ because they are online – right now.
Also called Generation ‘Y’, Millennials constitute the market segment most receptive to digital marketing: twice as likely to look for goods and services and shop online as their parents, the preceding Generation X. Millennials are also world citizens with short attention spans, low boredom thresholds and voracious appetites for all the internet offers – particularly social media and visual media platforms and online stores.
Social Media Marketing – be there and be seen and heard
Millennials live one life in the ‘real world’ but an increasingly equally valid life online – one that allows them to be anywhere and go anywhere – literally with a click. So, it’s not just enough for you to know who they are. Because they are constantly on the move; you should also know where they are and where they are going. ‘Where’ they are and ‘where they are going’ are not physical places: they are addresses that start with http://… Particularly pages on social platforms! If you want to ensure the success of your digital marketing campaign, you must make sure you are there to meet them and engage with them.
You must have a presence on the most popular social media platforms such a Facebook, Twitter, YouTube and others. But, you also need to be seen and heard. It’s no good standing there like a wallflower. You need to get to the centre of the room and attract attention with witty repartee and flawless dance moves – this is where the various techniques involved in social media marketing come in.
Getting Millennials to your website – SEO & content marketing
Social media is not enough to keep up though. If you want to capture Millennial spending power, you should be hosting the next bigger and better party they’ll want to go to. Everyone has a website these days, including your competitors. If you want to be ‘found’ before them, you must ensure that your digital marketing strategy includes Search Engine Optimisation (SEO). SEO will help your website compete in search results. Superb website design is best complemented through a professionally designed and managed SEO strategy. One that includes the on-going content marketing and link building between the websites, blogs and social media platforms that you need to stay competitive.
Is your digital media strategy keeping up with the Millennials? If you are sitting back and waiting for them to find you because you now have a Facebook Page and a snazzy looking website, they won’t. They are already at someone else’s party.
WSI OMS will build and manage a digital marketing strategy to keep you in the limelight. Contact us today for more information on how to capture your share of the Millennial Market!
by Francois Muscat | May 15, 2017 | Digital Media Marketing, Social Media Marketing
Any solid digital marketing strategy needs to be based on facts and data – not assumptions. This is especially true when it comes to analysing your target market and developing new strategies for not only acquiring new followers, but also for maintaining your already existing ones. Here is a simple guide to making a success of data-driven digital marketing within your enterprise.
Obviously, every business owner aims to improve his or her bottom line with the help of things like social media marketing and content marketing. However, goals need to go a lot deeper than that. What do you want to achieve in terms of brand loyalty and brand awareness, for example? These objectives always need to remain top of mind.
How are you ever going to know whether you have achieved your goals if you don’t have any way of measuring them? This is where KPIs come in. For example, how many times was a piece shared by your followers? How much data was successfully collected from each social platform?
You can either do this manually (which will be extremely time consuming) or use another tool at your disposal like Google Analytics or Omniture to help you. You’ll want to obtain information like:
- where do your visitors come from;
- who are they in terms of demographics;
- which social platform led to the most conversions, etc.
Use your data to develop insights in terms of which social media marketing tools are working best, which pieces of content are having the greater effect when it comes to generating sales leads, etc. Important decisions for your future digital marketing success should be based on these insights.
Data-driven digital marketing is what we at WSI OMS do best. From SEO/search engine optimisation and website design to content marketing, social media and link building, we are the company that you can count on to deliver results. Call us now to learn more.
by Marianna Muscat | May 2, 2017 | Digital Media Marketing
From email marketing to SEO and everything in between, digital marketing is an affordable, useful way in which to put your business on the map. However, if you have yet to start a blog or embrace the power of content marketing, it is very safe to say that your digital marketing strategy is currently incomplete. Here’s why:
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It Enhances Your PPC Efforts
As most of us know, a quality landing page can help to reduce the cost per click when it comes to PPC advertising. Well, the good news is that content marketing, and blogs, in particular, provides you with a larger number of landing page opportunities – landing pages that are sure to save you money in the long run! Using blogs as landing pages is especially useful for targeting those customers who have yet to reach the buying stage of the sales funnel and who are still looking for more information. The blogs are sure to keep your business top of mind as long as you make use of remarketing techniques!
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It Enhances Your SEO Efforts
If you are to impress both Google and your prospective customers, a blog packed with high-quality content is a must. Once Google notices that you are regularly posting helpful content that is getting lots of engagement, your rankings are sure to soar.
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It Enhances Your Social Media Marketing Efforts
If you want to ensure successful social media marketing, you need to be posting the right content. Well, with a blog, you already have some awesome content to promote. It is a sure-fire way in which to direct more traffic to your website, which is the whole point of digital marketing anyway!
Are you keen to start spending more time on your blog and the content marketing aspect of your digital marketing strategy? If so, be sure to call on us at WSI OMS for assistance!
by Francois Muscat | May 1, 2017 | Digital Media Marketing, Social Media Marketing
What is the most important aspect of digital marketing? Quality? Quantity? Utilising all the tools at your disposal from social media marketing to SEO? No. The most important aspect of any digital marketing campaign is its ability to achieve emotional engagement from its audience.
At the end of the day, emotional engagement is the real secret to achieving viral digital marketing, to ensuring brand awareness and to solidifying a robust online following. The question is, exactly how does a brand go about connecting with its audience on an emotional level? We offer some helpful tips below.
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Find out what your audience is passionate about
Nothing stirs emotion more than something that you are passionate about, right? This is the main reason why understanding your target market inside and out is key to increasing levels of engagement. Also, remember that things are always changing – what your audience is passionate about today, may not be the same as what they are passionate about tomorrow.
It is important to keep in mind is that emotional engagement is all about eliciting a specific emotion – and it need not be a positive one! (Although, recent studies have shown that content marketing pieces that bring about surprise and joy will be shared more often than those that bring about feelings of sadness or negativity). If you want to convince your audience to share your digital marketing efforts, this is the best to do:
- Challenge them on something and prove them wrong;
- Provide shocking facts or statistics;
- Share interesting ideas or new approaches to doing certain things;
- Tell a true, relatable story;
- Ask provocative questions.
Would you like some help mastering the art of emotional engagement? If so, then you need WSI OMS in your corner. We are the digital marketing company that will transform your online presence for the better. Contact us today for more information about our digital marketing, search engine optimisation, website design and link building services.
by Marelise da Silva | Feb 23, 2017 | Digital Media Marketing
We tend to eye our competition through Dirty Harry eyes. However, no one understands the landscape and complexities of your industry quite like your rivals do. While you are always going to vie with them for business, benchmarking your digital marketing campaigns against theirs will help you to develop your medium to long-term strategy.
While we highly recommend benchmarking, i.e. to evaluate your digital marketing by comparing it to a standard – we most certainly do not mean for you to plagiarize or pirate.
Close comparison
Whether you like it or not, your competition and you will face off against each other when consumers do pre-purchase research online. All they have to go on to make their decision is what you reveal to them through your online presence – from social media marketing to your website design to your content. By seeing the comparison through your customers’ eyes, you gain awareness on how you can improve
Revolution
By thoroughly examining the digital marketing efforts of your rivals, you will be pushed to try new techniques associated with content, design, and brand communications.
With 80% of online content being user-generated, the public is now contributing to the collaboration of your marketing method. Take note of conversations in which your competitors’ clients are engaging to gain insights which you may not gather from your own relations. FAQ’s are an especially prized source of information about concerns your prospects and clients may have.
When all is said and done, your most ferocious competitors can be your allies when it comes to holding you to a superior standard and pushing your limits. On top of which, when the competitiveness is mutual, your whole industry benefits.
To find out more about how we can inspire you, please contact us today. The team at WSI OMS is part of a global franchise catering for all your digital marketing needs.
by Francois Muscat | Feb 15, 2017 | Digital Media Marketing
A landing page is a webpage on which internet users “land” as part of a single digital marketing goal. Because these specialized pages are laser-focused on a specific objective, they are standalone pages which cannot be opened through global navigation. Instead, they are accessed using a link that you provide in your marketing content.
Landing page elements
Landing pages are designed to navigate your readers along your planned conversion path. As such, they require various elements to best increase your conversion rates:
- Top of the list is a non-element. Bearing in mind that a landing page is dedicated to one aim, all distractions such as additional navigation must be excluded from the design of your landing page.
- A headline which is enticing and which also matches the reason that your audience clicked through in the first place.
- A brief but comprehensive explanation of why your offer fulfills the needs of your readers. A great method to combine brevity and thoroughness is by using a video. Alternatively, an impactful image and a bulleted list citing the benefits of your offer.
- Testimonials and other social proofing methods to bolster your reputation can enhance your conversion rates.
- One call-to-action is the final step in achieving your goal. If the purpose of your landing page is to generate leads by capturing their email addresses, you will need a subscription form of sorts as part of your CTA. If your landing page is meant to coax potential customers down the sales funnel, you may need a shopping cart or checkout as part of your call to action.
For all your inbound marketing needs, including website development and design, please get in touch with the team at WSI OMS today.
