by Francois Muscat | Oct 25, 2017 | Digital Media Marketing
Becoming a digital influencer definitely has its perks. Whether you’re interested in the free swag, getting invited to parties, want to be seen as a thought leader in your industry, or simply want to bask in the joy of getting thousands of likes on your Instagram posts, being a digital influencer can pay off in a big way. But how do you get there?
Every day, over 400,000 hours worth of video content gets uploaded to YouTube and 2.7 million blog posts are published. Digital savvy people who create content know how to share this content across Twitter, Facebook, Pinterest, Instagram, and wherever else they have an online following. With this flurry of content being generated online, how do you kick-start the process of being a nobody to not only having a following but influencing people online? Here are a few pointers:
Find your tribe
Creating content is pointless if it’s not reaching people who are interested in your area of expertise. Find people on Twitter, LinkedIn and other social platforms who are in your industry and contribute towards the online community. Make this a daily habit because a once-off mass following streak won’t build you the engaging following that you need.
Share content that resonates with people
You don’t have to know everything about a particular industry to be seen as a thought leader, but you need to know what the pain points, trends, and talking points are. Create strong, relevant pieces and share your opinions, commentary and expertise online.
Share, rinse and repeat!
Of course you’re going to share new blog posts online, but be sure to repurpose the content for different social media platforms and schedule posts in advance so that your content continues to spread online after the first round of posting.
Tap into other audiences
Offer to do guest posts, speak on podcasts and contribute to other online communities. This will help you raise awareness about your personal brand and drive more traffic to your online properties.
Need help with your digital marketing or social media marketing? Then contact WSI OMS today.
by Marianna Muscat | Oct 24, 2017 | Digital Media Marketing
Digital marketing has levelled the playing field between small businesses and large corporates. For the same price, small companies can claim top spots in paid search advertising, then can generate massive followings and turn consumers into loyal brand advocates…so why are so many small businesses still failing at digital marketing? Here are some of the top reasons:
They don’t have a digital strategy (or the one they have isn’t working)
Many small businesses have claimed their social media profiles, have a website, and even a blog, but there’s no clear strategy with measurable goals about what they are setting out to achieve and how they are tracking their results. Either they don’t have a digital marketing strategy in place, or the one that they are using isn’t helping them take advantage of the internet.
Not understanding the ins and outs of the internet
There are many moving parts in a digital marketing strategy. It’s possible that a business owner doesn’t really understand how their customers shop online, where they are spending their time online, or how to convert prospects into customers. Trying to get a handle on everything from search engine optimisation and pay-per-click advertising to mobile marketing and compelling copywriting can be overwhelming. It’s important not to give up after a first failed attempt and, where needed, outsource to people who can handle certain parts of your strategy for you.
Trying to stay up to date with everything
There are so many differing opinions among digital markets that trying to keep up to date with best practices can be overwhelming. To add to this complexity, Google’s seemingly endless algorithm changes can make an SEO initiative seem pointless (why do anything if the game is going to change in a few months’ time, anyway?). While changes do happen and opinions differ, your digital marketing strategy needs to be unique and based on your business and industry. Hire outsiders who know and understand the key indicators to help you achieve your goals.
Need help with your digital marketing strategy? Then contact WSI OMS today.
by Francois Muscat | Oct 9, 2017 | Digital Media Marketing
Customers can share their experience with your brand in an instant and if you are not proactively managing your online reputation, and this can lead to devastating consequences. While it’s not always possible to continuously browse social media sites and respond to all types of feedback, there are a few simple things that you should do to manage your brand’s reputation online:
Claim the top spots in Google
If someone types your company’s name or product names into Google, you want to make sure that you are occupying the top three spots with your own content (as opposed to user generated content). Your website content and social media profiles, for example, will give you an opportunity to manage what people see in Google. If you don’t have these digital properties, then a negative Hello Peter review could be claiming the top spot and that wouldn’t be the first impression you want to give search engine users.
Having a responsive web design
Most website visitors will immediately click away if they aren’t able to navigate your website. In this day and age, a responsive web design that works on different mobile platforms is a must-have. Your online reputation management starts with your digital shopfront, which is your site, so make sure you’re giving people a good experience.
Be a social listener
If you have social media profiles, then you need to respond to what people are posting to your brand and about your brand. If you don’t have these resources in-house, then hire community managers and social media managers to do this for you.
Need help with your digital marketing and online reputation management? Then contact us today.
by Marelise da Silva | Sep 28, 2017 | Digital Media Marketing
Finding a quality, reliable digital marketing agency is difficult at the best of times. However, many will agree that finding a digital marketing agency with a special focus on providing online marketing services to B2B companies is close to impossible! In order to ensure that you make the best decision possible for the future growth of your establishment, here are a few questions that you should ask before making a final selection.
What Are Your Specialties?
Ultimately, you will want to hire a digital marketing agency that can offer you a variety of services from social media marketing and content marketing to SEO and PPC advertising. It is also always helpful if they can assist you in terms of optimising your website design.
What Are Some of the Agency’s Success Stories
This will give you a good indication of the types of businesses that the agency is used to servicing. If their success stories are based on a variety of different B2B clients, the chances are high that you have struck gold!
When it Comes to Social Media Marketing, Which Platforms Will You Focus On?
If the potential digital marketing agency neglects to mention dedicating time to LinkedIn, it would be wise to continue your search. Any B2B-focused digital marketing agency should be able to offer LinkedIn marketing related services.
Can I Meet the Team?
Before hiring the agency, it is important to meet the team that will be working on your account. See how you feel when you meet each individual and don’t be afraid to ask them questions, too!
Here at WSI OMS, we specialise in offering a full digital solution to B2B companies from far and wide. For more information about how we can assist you, please do not hesitate to get in touch.
by Francois Muscat | Sep 25, 2017 | Digital Media Marketing
Digital marketing campaign feeling a little old and dull? Read on to discover 5 simple ways in which to update it and yield results.
Do an Audit of Your Social Media Profiles
Which platforms are currently receiving the most attention and engagement from your followers? Which posts are getting the best possible reaction? Use all of this data to help reform your social media marketing approach and ensure more pleasing results.
Re-look at Your Website Design
User experience is a biggie when it comes to successful digital marketing, and a successful website in general. How long does it take your website to load? Is it easy to navigate around? If not, make some tweaks here and there to create an improvement. Not only will your customers take notice, but Google will too.
Investigate Software Options
If you really want to ensure that your business is digital marketing tech-savvy, the top types of software that you’ll need include a social media marketing scheduler, a CMS, a CRM and a content management platform. Software for email marketing is also always a great investment.
Repurpose Old Content
Don’t have time to write new articles at the moment? Repurpose your old content instead! You might also want to look into content curation as an option going forward.
Assess Your SEO
Has there been an improvement in website traffic over the last year or so? If not, it might be time to update your approach to search engine optimisation, especially in terms of link building and content marketing.
When looking for professional assistance when it comes to digital marketing in South Africa, WSI OMS is the company that you can count on. Call us today to learn more about our service offering.
by Francois Muscat | Sep 4, 2017 | Digital Media Marketing
As we all know, digital marketing is the essence behind business success nowadays, and while there is plenty of room for creativity and experimentation, there are a few mistakes that you can make that could actually have the opposite effect and cause severe damage to your brand in the eyes of your potential consumers. We take a closer look at three of those possible digital marketing mistakes and how to avoid making them yourself.
Marketing without Goals
So you’re doing a bit of content marketing here and there and you have a staff member handling the SEO of your website. Great, right? Wrong! Digital marketing can only be effective if you go into it with clear goals and a plan of action. After all, how are you going to measure your success (or lack thereof) if you have no idea what you are aiming to achieve in the first place.
Deleting Customer Feedback
Social media marketing is a big part of any quality digital marketing strategy. Unfortunately, many business owners make the mistake of deleting any negative comments or feedback from their social media pages instead of taking the time to actually respond and rectify the problems. Doing so makes you come across as a brand that has something to hide and doesn’t care about customer experience, which definitely isn’t good for business!
Not Focusing on Already Existing Customers
Yes, the aim is to attract as many potential customers as possible, ultimately convincing them to make a conversion and to choose your brand over your competition. But what about those customers who have already done that? Digital marketing success is about maintaining your already existing customer base just as much as it is about growing it further! Make sure that your content and social media interactions reflect this.
Need assistance when it comes to mastering the art of digital marketing? From search engine optimisation to website design and link building, the team at WSI OMS has got you covered. Contact us today to learn more.
