by Francois Muscat | Sep 10, 2013 | Articles
There are a couple things that no social media marketing campaign should be without. Your website is of course the very centre of your campaign and it therefore stands to reason that it needs to be professionally designed and managed. Considering that a lot of web traffic nowadays comes from smart phones and tablets, it is also advisable that your website be compatible with these platforms.
Make sure you also have a presence on Facebook, Twitter and all the other social networks and be certain to add highly visible links on your website. Having a presence on these social networks tells people that you want to connect with them on a more personal level. When people post questions to you on these platforms be sure to reply and thank them. Also try to reply in under 30 minutes as this is what people see as a good response time. View your presence on these networks as an important part of your social media marketing campaign and don’t neglect any of them.
The next weapon you need in your social media arsenal is a blog. This will convince people of the importance of the product or service your company provides and draw them to your website. When it comes to blogs, it is important to remember that they must be well written, easy to read and engaging. What people are looking for when it comes to blogs (or any piece of writing, for that matter) is a loud and clear voice, a voice that knows what it wants to say and how to say it. A good tip is to write as though you are talking to a particular person in a very informal setting. Be sure to publish blogs consistently and on a regular basis and don’t forget to hyperlink keywords that will take people through to your website.
For more tips on how to create a strong social media presence, visit WSI.
by Francois Muscat | Jul 4, 2013 | Articles
Consumers aren’t just using social media to keep in touch with their social circles anymore; they’re using it to voice their opinions about brands and services, lodge complaints, ask questions and have their issues resolved. Using your company’s social media pages as a customer service tool is an excellent way to provide real-time help to customers anywhere in the world – and to let everyone else out there know that you care about your customers.
Here are some steps you can take to improve your customer service via social media:
- Check all of your social media pages daily. You don’t want to let too much time go by without monitoring your social media pages; there may be a customer who needs assistance and their issue may be time-sensitive – a lack of response from you might make them think you simply don’t care.
- Respond to the positive feedback, not just the negative comments. It may be tempting to bypass the positive comments and get to work handling the complaints or questions, but customers who take the time to leave positive comments need to know that their business is appreciated.
- Monitor your competitors. The great thing about social media is that most platforms are public forums, so you can see what your competitors are doing. There’s nothing wrong with a little healthy competition!
- Do a daily search for your company name. This is especially important on Twitter, where complaints, comments and questions might not always reach you. Take an hour each morning and search through all of your social media sites for mentions of your company name.
The rise of social media means that customers aren’t content with the traditional “Contact Us” button on your website anymore. They want real-time answers and many take to social media pages to get the feedback or assistance they need. Connecting with your customers on social media is a convenient way to answer their questions and solve their issues in a timely fashion while allowing you to see what others are saying about you.
For more tips on using social media for business, contact WSI today!
by Marianna Muscat | Jun 7, 2013 | Articles
Ownership Solutions, which recently changed its name to Transcend Capital, is renowned for their BEE (Broad-Based Black Economic Empowerment) consulting solutions specifically targeted at Multinational Companies. We’ve recently changed the name of our company – along with our website – in order to give business owners more valuable information about maximising the BEE Scorecard points of their business, ensuring stakeholder buy-in and driving profitable growth.
What makes Transcend Capital different is the fact that we don’t offer off the shelf solutions that do not take into account the specific needs of our clients businesses. While we do provide tailor made solutions we know that the real value lies in the long-term partnership that we offer our clients. We project manage your initiative, ensuring that all the legal, BEE, financial and regulatory requirements are met, partnering with leading law firms and BEE verification agencies where appropriate.
Who should partner with Transcend Capital?
Our transformational strategy development offering targets South Africa’s leading companies. In order to implement sustainable and meaningfull BEE Ownership that truly benefits your business, you need the advice of professionals, which is why industry-leading clients have chosen to partner with Transcend Capital. Some of the services we offer in this regard include the following:
- End to end BEE Transaction implementation
- BEE Advisory Services
- Corporate Finance Advisory Services
- Post Transaction Support Services
- Structured Remuneration Strategies
Want to learn more about our services? Then contact Transcend Capital today.
![Creating a professional online business video [Infographic]](https://www.wsioms.co.za/wp-content/uploads/2013/05/online-video.jpg)
by Marelise da Silva | May 17, 2013 | Articles, Online Reputation Management
A well thought out professional video can go a long way in establishing your online reputation. In under 3 minutes you can give a potential customer a snapshot of what your value proposition is. However a poor quality, or poorly edited video can do more harm than damage. It is estimated that 20% of online viewers will click away within the first 10 seconds. That means that you need to ensure that your video is attention grabbing and interesting.
YouTube is one of the best social media platforms to market yourself and your business. It also allows individuals to easily share and embed your video on their blogs. If you plan to create a corporate video, take a look at this infographic.
Need advice on your online reputation management? Contact WSI OMS today
Presented By KZO Innovations, online video platform
by Francois Muscat | Apr 11, 2013 | Articles
Here is the result of our blog post assignment in my Digital Marketing workshop today.
EcoCash is an innovative mobile payment solution that enables Econet customers to complete simple financial transactions such as;
Sending money to family and friends
Buying prepaid airtime for themselves
Or other Econet subscribers
You can also pay for goods and services such as your groceries, utility bill, Kombi fares and salaries.
EcoCash addresses these problems
- You don’t need to travel many kilometers to stand in a bank queue
- You don’t have to worry about losing your money
- You don’t need to worry about always having cash available
- Don’t get cigarettes and sweets as your change
Benefits of EcoCash
- Convenience as you don’t need to visit a bank
- Save travel time
- Your money is safe even if you lose the phone
- Speed and reliability of the service no matter where you are
For more information on EcoCash, visit our agents or Econet shops to register.
by Francois Muscat | Apr 9, 2013 | Articles
Blogging for business has become a necessary means to establishing a sense of community and trust between your company and your consumers. That’s not the only benefit though – blogging is essential for increasing your website’s rankings.
The relationship between search engine rankings and blogging is a simple but often misunderstood one. Many people think that the only way to get good search engine ranking results is to pay the search engine company to rank you. While you can do this, there is a far more cost-effective way to get your brand out there. When you create blog content that is rich in keywords and useful content that links back to your company, it will help your website’s organic search engine rankings, making you easier to find. So, the more you write, the higher Google or any other search engine will rank you.
If you are not currently publishing a blog for your business, you are missing out on this opportunity to improve your rankings. This might help to explain why your website is not ranking where it should be when you are doing everything else right.
The measurable results of blogging as a part of a business’s content marketing strategy far outweigh the cost and effort of producing them, so it’s well worth making a business blog part of your content marketing strategy.
When you’re writing your blog, remember that quality, relevant material that is regularly published in an easy-to-read format is the best way to get your name out there and establish yourself and your company as a trusted source of information. The more people read and respond to your content, the more brand exposure you get and the higher your search engine rankings will be.
If you don’t have the time or experience to get your company’s blog up and running, you should contact a reputable digital marketing company who can write on your behalf. Contact WSI today to find out more about our blogging services.
