by Marianna Muscat | Jun 17, 2010 | Articles, SEO
Internet Marketing SEO has indeed proven itself the key in transforming websites and blogs into profitable online businesses. Getting involved in online marketing requires a good SEO background and more importantly some understanding of how the search engines work.
Search engines are indeed the most popular traffic and sales generators online. Some of the factors that can play a major role in your website traffic include website design & functionality, customer support, visitor interaction and the amount of search engine optimization work done on each and every page not to mention THE most important factor Content Marketing.
Developing your marketing SEO plan
Focus on the important factors such as usability, website branding and ways to improve your current web page ranking. Search engine optimization is indeed a very important tool to bringing more targeted traffic to your money site.
The traffic can bring in lots of potential leads and prospective buyers for the business. In order for you to attract more customers, you must first get them to come to your website. You would not want someone randomly from the streets to come to you. You need people who are specifically looking for something that you can offer and this is where internet marketing SEO comes in handy.
When people are looking for something in the internet, they usually resort to search engines such as Yahoo, Google, AOL and Bing. People type in keywords for their searches. These search engines in turn look for web pages that contain the specific keywords and make them appear in the search results.
The use of marketing SEO techniques will help your site appear on the first ten searches that will show up in the results. It will all depend on how much SEO you have done on your site.
Using marketing SEO on your websites is essential in increasing your page rank.
Using it off site is just as important. Creating the right back links and the appropriate text links to your site is vital in giving the web crawlers the impression that your site is relevant to a certain keyword you would want to rank for.
This step is also important in getting the quality traffic you need for your business site, and more quality traffic you have the more money you make.
If you are an internet marketer, you need to decide as to which part of your marketing strategies you will take part in. Doing the entire campaign alone can be a very daunting task. You can always hire an SEO company or a private SEO specialist to help you do all the necessary tasks.
This includes indexing your web pages, analyzing, and developing keywords and key phrases, updating site content, creating back links, social networking and much more and I would certainly recommend this particularly in the early stages.
Internet marketing SEO is required to keep your online business up and running.
SEO is now emerging as one of the valued strategies in internet marketing and is viewed as the leading trend in the market in the coming years. The best thing that you can do right now is to take advantage of it for as long as you can.
By developing a relevant and updated web site, getting ranked high in the search engines is now possible fro anyone that will take the time to do it right.
by Francois Muscat | Jun 8, 2010 | Articles
Social Media Marketing (SMM) should always be used in conjunction with other traditional marketing campaigns. By combining social marketing methods with traditional methods you can definitely increase repeat visitors to your blog, website or online profile. This is also an excellent method to strengthen branding and to lower your marketing costs.
Increase returning visitors
The first and most common step in using social media is to integrate a blog into the company website with easy social bookmarking capabilities. It’s all about the sharing of information with others. If your content is engaging and interesting, you will develop a strong readership.
By regularly mentioning your services, products, keywords and brand, you will steadily increase your stream of visitors. By talking and mentioning your blog in your traditional campaigns, you will draw in new curious visitors to read what is being said.
Help your SEO (Search Engine Optimization) efforts
A natural result of social media is that if people are engaged and interested by what you write, they will link to it and agree or rebut what you have said. This can lead to numerous conversations and discussions throughout the Web 2.0 universe. These links can also help strengthen your position on the search engines.
By using targeted keywords and keyword phrases in your discussions and SEO campaign, you will be boosting the rankings of your website with those selected targeted keywords.
Branding
Social media is quite strong in the area of branding. To give you and example, advertisements on Facebook can build name recognition and brand exposure. By posting a catchy video on YouTube about your services or products, it can spread virally quickly. It has been proved that in any marketing campaign, the more you see a product, the more likely you will be influenced by it, even if you don’t want to be.
Save money $$$
Traditional marketing is usually more expensive than social media and SMM. This can help you stretch your marketing budget while improving the overall reach of your marketing campaigns. By combining traditional marketing with social media marketing, you are multiplying the effect of delivering results.
by Marelise da Silva | May 6, 2010 | Articles
WSI were pleased to welcome Kola Olusola in to our offices this week. Kola is a WSI Internet Marketing Consultant from Nigeria and was in South Africa to attend the recent WSI Internet Marketing Summit in South Africa.
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by Francois Muscat | Apr 26, 2010 | Articles
I am testing to see if local search can work for Bogota business with WSI Internet Consultants. Below is an example of content that I would write.
I had a call from an owner of a dry cleaning business who wanted to increase his business. He offers dry cleaning and laundering that includes a pick up and delivery service for the local area. He is well established and but he does have competition. He has a small website that is ranked #1 for the major search terms.
I told him I would come up with some ideas. We set a time to discuss my recommendations. So what did I recommend?
Blog: Add a blog to his current website. Blogs work differently than websites. They actively broadcast their content. Adding a blog to the website will regularly add keyword rich content to the website. We needed to choose topics that would interest prospective clients.
Keyword research showed that people regularly search for ways of removing specific stains from specific garments. The shop owner confirmed that customers regularly asked these types of questions. We decided to use these questions as ideas for writing blog posts. We decided to use community names in each posting to help with local searches.
Google Local Listings: We looked at his local business listing which is a free service from Google. We saw that he had two very positive reviews. The other search engines offer similar listing services. There are a number of popular social review sites such as Yelp.com. We decided to periodically as customers to write online reviews about what they thought of the service.
Other ideas: We discussed adding a page for his business on Facebook. Creating a profile on LinkedIn. Adding a Lens on Squidoo.com. But at this point he wanted to implement the first two ideas.
by Marianna Muscat | Mar 11, 2010 | Articles
By studying your industry, target markets and the ‘persona’s’ that your product will appeal to closely and making an honest effort to research your potential market, Internet Marketing will prove to be a very profitable investment providing excellent ROI and a worthwhile investment for 2010.
Through making an effort to learn everything you can, you can excel in online marketing as long as you understand the industry’s key elements. These key elements include learning the current trends in the market place, selecting a niche carefully for your product or service and then organizing an effective measurable marketing campaign.
Select a Niche Carefully
An important component of a smart Internet niche marketing campaign is to select your niche carefully. A niche is a specific subdivision of a broader category and generally owners of a niche website are knowledgeable and even experts about a particular topic and can create quality content that is highly informative and accurate.
Talk to your selected ‘persona’s’
The second factor is to look for your potential audience and talk to the influencer or decision maker and offer something unique or that addresses their needs exactly. An exceptional niche website can enter a crowded market and excel but it does take more effort because customers tend to be loyal; swaying them is always more difficult than winning the loyalty of new customers.
Organize an Effective Internet Marketing Campaign
Once you have selected a niche and understand who the interested parties are most likely to be, it is time to orchestrate an effective Internet marketing campaign. This campaign may include commercially available prospects, your own researched database, email campaigns, Pay Per Click or above the line media or any combination of these components. It’s important to develop keywords relevant to the niche and optimize your websites and particularly a specific landing page for these keyword, driving potential new customers to an action i.e. register to receive more information or for someone to contact them or to place an on-line order.
Even though optimizing your websites for particular keywords is important to achieve high search engine rankings, it is also crucial to consider your target audience or ‘persona’ when you design your website. While high search engine rankings will increase traffic flow to your website, a clever design is also important to meet the needs and expectations of your target audience. High search engine rankings will bring in traffic but it is equally important to capture your visitors’ attention.
Stay Up-to-Date on Current Market Issues and Trends
Remember that the market keeps evolving and it is important to stay with new trends – you don’t ever want to be left behind.
One way to stay current with the latest trends is to participate in message boards or social media communities. Through these social communities, you can voice your opinions and answer relevant questions about your product or services. Smart Internet marketers use this information to formulate their own opinions and test new and innovative strategies.
You can also learn a great deal about niche marketing and niche trends by examining competing websites in your niche. Your competitors’ websites can reveal which elements of website design are most effective for reaching potential customers. Understanding this will help you to create a niche website that is superior to the competition.
About the Author: Jamie MacLeod works as an Internet Marketing Consultant for WSI offering a range of online strategic marketing services. For more information go to www.wsioms.co.za or read our blog on www.blog.wsioms.co.za
by Francois Muscat | Mar 8, 2010 | Articles, Blogging
This is my 4th day in the UK and I am in my second day of training WSI Internet Consultants on Digital Marketing brand strategies here in Birmingham.
The training covers digital marketing brand strategies and local media websites. One of the key findings we uncovered is that Public relations companies need to move their businesses online. I have come across a number of Public relations companies recently who have asked me how they can integrate blogging into their services mix.
This post is really just a test to see if we can get indexed by Google within a couple of hours for the keywords : Digital Marketing brand strategies, Birmingham, West Midlands.
I will publish this post live around 08h45 and we will see how many visitors get to the blog withing two minutes.
Then the crunch time is when we do a search for our post title to see if we get a first page ranking for these terms.
I will let you know what happens, as this is always an interesting exercise as it opens our minds to other search engine marketing techniques.
The first thing I do is explain blogging and sometimes I have to answer the question, ” what is blogging?”
