by Francois Muscat | Jan 3, 2018 | Facebook, Social Media Marketing
Over the past few years, Facebook has consistently surprised its users with exciting new features and quirks. And it certainly didn’t disappoint this time around either! It has just added a multitude of hidden Easter eggs that you can unlock by typing in special words on the platform.
Basically, when you add certain words into your status or comments, colourful animations pop up, making the whole Facebook experience that much more entertaining.
So, you’re keen to see for yourself? According to social media marketing experts, some of the special words include “xoxo”, “congratulations”, “rad,” “bff,” “lmao,” and “thank you so much.” If the same experts are to be believed, Facebook doesn’t plan on stopping there. There are sure to be plenty more to come because of the social media platform’s quest to continue to spice up its users’ news feeds.
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Other Updates
- Other new Facebook updates include animated Facebook reactions. When a user clicks on a notification of a reaction to one of their posts, they will be navigated back to it, and all the person’s friends’ reactions will animate, flooding the screen.
Along with this, Facebook has also notified the world of its intention to develop and release an array of newly animated emojis. In short, animation and social media marketing are huge right now! Perhaps it’s time for business owners to start thinking about how they can capitalise on this trend when it comes to their own social media marketing efforts?
Looking for assistance in terms of growing and maintaining your social media following or boosting your online marketing strategy? Digital marketing experts at WSI OMS are here to help. Contact us today to learn all about our broad range of services.
by Francois Muscat | Dec 27, 2017 | SEO
Running out of ideas for new blogs that will bring value to your target audience? If so, you’ll be thrilled to learn that blog repurposing is quickly becoming an integral part of content marketing success for businesses of all types and sizes. Whether you turn an old blog into an exciting new podcast or into a short video perfect for YouTube, here are 3 reasons why blog repurposing is always a good idea:
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It Saves You Time
Why spend more time writing fresh, new content when you already have a goldmine of possibility just waiting around on your blog page? Make the most of your best pieces by turning them into other forms of content marketing like videos, e-books and infographics. That way, you are likely to reach a much greater audience without needing to dedicate as much time as you would if you had to start from scratch.
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It Extends the Life of Your Content
Most great content is timeless, and content repurposing allows you to take full advantage of that fact. Not only will it make it possible for you to continue providing value to your audience, but it will also save you a lot of money in the process.
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It Allows You to Discover More about Your Target Market
For instance, if you have a particularly well-performing blog and you turn it into a podcast, you may find that it performs even better in that format. This gives you some insight into the type of content marketing that your audience best responds to, making it easier for you to produce even better-performing content the next time around.
Are you looking for more information about blog repurposing or content marketing in general? Perhaps you are hoping to enlist the help of a digital marketing agency to boost your online efforts? If so, be sure to get in touch with the team at WSI OMS.
by Francois Muscat | Dec 25, 2017 | Website Design
Did you know small businesses are some of the biggest employers of website professionals, such as designers and developers? Over 50% of small businesses now make use of these digital marketing experts to build or maintain their websites each year. This is according to research data from Evans Data, commissioned by GoDaddy.
As they begin to understand the importance of reaching and connecting with their customers online, small businesses are investing in growing their digital presence with the help of website designers and developers.
The retail, travel and health sectors have contributed to the growth of the web professional globally, with research showing that in the last year web developers and designers have seen client growth of at least 25%– a good indicator of the health of the small business sector itself.
Showing no sign of slowing down, it would seem that the Golden Era of web development and design is set to continue to rise, with over 50 percent of web professionals working remotely and using email and Skype to communicate with their clients; proof that geography no longer dictates who you do business with.
If you run a small business and you’re looking to take the next step with your digital marketing, then it might be time to give some thought to your website design and content marketing. Key to your success, it’s essential that your brand is represented professionally online and that you have the right digital marketing elements in place to lead potential clients to take a specific action, such as contacting you or buying something off your site.
WSI will plan your website design down to the finest detail and ensure you’ve got the basics in place, such as social media marketing, search engine optimisation (SEO) and content marketing.
So, whether you just want your current website refreshed and brought up to date, or you want to start the whole thing from scratch, contact us today to learn more about our range of digital marketing solutions
by Francois Muscat | Dec 18, 2017 | Mobile Marketing
Have you invested a lot of time in developing and launching a mobile application only to realise that people are downloading the app and rarely using it? Here are a few great ways to encourage mobile app engagement:
- Consider the Entire Experience
Few people will give away precious space on their phone for a simple feature or gimmick. Consider the broader context of your app and how you can create a story about your app, how it fits into your customer’s lives, and how it connects with other digital aspects of your brand.
- Make Yourself Easy to Reach
All too often, companies launch an app but make it very difficult to get in touch with them. While an app can potentially increase the number of customer queries, it’s vital that you make it easy for customers to contact you if they need to.
It’s easy to forget about an app’s existence if it goes quiet for long periods of time. Push notifications need to be set up intelligently (according to preferences, target audience and demographics) so that you can remind people to check out the app at periodic intervals.
- Use Other Touch Points as Well
You can also use your social media profiles and email marketing to remind people to participate in or use your applications. Don’t spam your users, but make it hard to completely forget about you.
Have you invested a lot of time in developing and launching a mobile application only to realise that people are downloading the app and rarely using it? Here are a few great ways to encourage mobile app engagement:
- Consider the Entire Experience
Few people will give away precious space on their phone for a simple feature or gimmick. Consider the broader context of your app and how you can create a story about your app, how it fits into your customer’s lives, and how it connects with other digital aspects of your brand.
- Make Yourself Easy to Reach
All too often, companies launch an app but make it very difficult to get in touch with them. While an app can potentially increase the number of customer queries, it’s vital that you make it easy for customers to contact you if they need to.
It’s easy to forget about an app’s existence if it goes quiet for long periods of time. Push notifications need to be set up intelligently (according to preferences, target audience and demographics) so that you can remind people to check out the app at periodic intervals.
- Use Other Touch Points as Well
You can also use your social media profiles and email marketing to remind people to participate in or use your applications. Don’t spam your users, but make it hard to completely forget about you.
Make logins and account creation simple, easy and quick. Don’t overload users with information from the get-go. Focus on giving them the information they need and helpful tutorials.
Need help with your mobile marketing or other digital marketing initiatives? Then contact WSI OMS today.
by Francois Muscat | Dec 11, 2017 | Digital Media Marketing
Salescycle.com took sales and online shopping cart abandonment data from their clients during last year’s Christmas shopping season to draw a number of important digital marketing insights:
- The highest sales volumes during the festive season are on Black Friday and Cyber Monday.
- Sales volumes peaked around the 14th of December, perhaps as this is one of the last days that online shoppers felt would give online sellers enough time to ship their gifts before Christmas Day. A second, smaller peak took place on the 19th of December.
- Their statistics showed interesting splits between the different devices used for shopping in December. Desktop traffic volume for retailers is very close to that of mobile (50% vs 41%).
- Mobile web design has improved a lot over the past few years, but online sellers still need to focus on improving their online checkout processes.
We know that the online shopping frenzy is already upon us and that big website changes aren’t necessarily possible for your business. But, there are still a few things that you can do to boost your online sales this season. Consider the following tips:
- Offer free shipping.
- Tell online shoppers how long it will take you to ship their gifts. If you are able to deliver products within three or four days, then this is something that needs to be communicated to potential buyers so that they feel comfortable buying something from you right before Christmas.
- Consider offering a gift-wrapping service and sending the gift directly to the recipient for the seller.
- Offer bulk discounts.
- Launch an email marketing campaign to tell all your existing clients about your Christmas sales and promotions.
Need help with your digital strategy this festive season? Then contact WSI OMS today.
