by Francois Muscat | Jan 24, 2018 | Content Marketing
Content marketing doesn’t have to refer only to blogs. In fact, great content marketers know that their digital marketing strategy becomes a lot more powerful if they plan to create and utilise a broad array of quality content – from blogs to infographics and, of course, videos. If you are new to crafting epic video content that your audience can’t get enough of, we have some helpful advice to share…
Get to the Point
You need to give your audience a reason to watch your video from start to finish. In order to do that, make sure that you begin your video with the subject and message that you wish to address, and you can embellish it from there.
Be Mindful of the 8 Second Rule
The average time that it takes for a person to skip past a video on Youtube is 8 seconds. So keep this in mind before hitting record!
Find Creative Ways in Which to Draw Attention to Your Brand
You definitely don’t want your videos to be overly promotional – but you do want to weave in your logo in one way or another. Do it subtly by integrating it as a watermark here and there, getting someone in the video to wear it, or perhaps going the old-fashioned route and displaying it in the corner of the screen.
Do Competitor Research
Ultimately, you want your videos to be original… but you also want them to be better than those of your competitors! So do some research and find out how long your competitors’ videos are, what’s working for them, and what’s not. You’ll gain plenty of insight into what may be the right approach for your content creation going forward.
For helpful assistance when it comes to content marketing in South Africa, get in touch with a digital marketing company, WSI OMS. We look forward to helping you dominate the online world!
by Francois Muscat | Jan 22, 2018 | E-mail Marketing
Email drip campaigns are more complex and require more work than a once-off email blast – but it is worth the effort! Email marketing is still one of the best ways to sell more products and market your business, but a cleverly thought out and executed drip campaign can really make a difference to your bottom line. Here is how to go about the process:
- Determine What You Want to Achieve
Maybe you need to focus on customer retention? Or maybe you want to get your product’s name out there? Many drip campaigns are focused on bringing in the sales, however. It’s important that you have a clear idea of what your goals are before you start creating your content, which leads to step number two.
- Create Your Content
Drip email marketing campaigns obviously involve more content creation than an email blast. The idea of a drip campaign is to not overwhelm your reader with too much info from the get-go. Rather, slowly give them the information they need at each step of the sales funnel. If a person hasn’t heard of your company before, consider the information they will need in order to agree to continue to do business with you, aspects such as:
- Details on how long you have been in business,
- Details and testimonials by clients that are happy with your service,
- Where you are based, and
- What your customer service policy looks like.
Create the appropriate content for each level of brand awareness and give them the information they need to progress to the next part of the sales cycle.
- Automate the Process
Once your content has been written, and the sequence of the emails planned out, determine the frequency of the mails and use an email scheduler to send the emails for you at specific intervals. Make sure that you have calls to action in the emails and that you make the process of getting in touch with you or buying a product as smooth as possible.
Need help with your digital marketing or email marketing campaign? Then contact WSI OMS today.
by Francois Muscat | Jan 17, 2018 | Digital Media Marketing
A solid approach to AB testing is sure to lead to a stand-out digital marketing strategy that is almost guaranteed to achieve the desired results for your brand. Not only does it allow you the opportunity to experiment with two different designs/approaches, but it also provides you with insight into what your target market is thinking, as well as what appeals to them most. Here’s what you need to know about successful AB testing within the online marketing realm.
Timing is Important
AB testing cannot be completed over night. If you want to accumulate valuable, accurate data, you will need to run your tests for a certain period of time. The average time of each AB test should be between 2 and 4 weeks. Anything less than that and you probably won’t have enough data on hand in order to make the right decisions for your campaign.
Along with the span of the test, you also need to know when to test. Seasonality can have a drastic effect on the results that you are able to generate. Therefore, avoid testing during a seasonal low unless you are also dealing with a high volume count.
What Can I Use it For?
The great news is that AB testing doesn’t have to be reserved purely for design elements of a landing page or website – you can also utilise it to learn which sort of messaging appeals to your audience the most. You can AB test ads for your PPC advertising campaign, email marketing subject lines, social media marketing imagery and more.
For those looking to partner up with an agency in an effort to further improve upon their digital marketing efforts, make the choice to get in touch with WSI OMS today.
by Francois Muscat | Jan 15, 2018 | Digital Media Marketing
With new social media platforms, virtual reality and blockchain popping up, it can be tough to narrow down the digital marketing trends that you need to focus on. Here are the top trends that we think you should concentrate on:
Legendary internet marketer Neil Patel published an article that detailed how his Facebook Messenger campaigns saw 88% open rates and a 56% click-through rate. The impact of messaging on digital marketing is huge because Facebook Messenger has 1.3 billion users who are exchanging 2 billion messages per month. Besides Facebook Messenger, it’s also important to focus on website chats and other messaging options that form part of not only your marketing and sales approach but also your customer service process.
- Micro Touchpoints with Customers
Thanks to wearables and mobile phones, brands are better able to take advantage of micro-moments with their target audience. Whether a person is creating a wish list on a company website, drafting a grocery store list on a mobile phone, or searching for a place to wine and dine, brands can tap into these moments and create timely interactions. Very few brands are correctly anticipating and addressing the micro-moment needs of their target audiences, which opens a lot of opportunities for companies who are willing to provide fast and easy information in this space.
Content has always been a big part of any digital marketing campaign, but the way we write and distribute content is going to change. Personalised content that has been crafted for specific needs and audiences will take front and centre stage in 2018. But how do you go about creating content for each and every person? The key lies in having a dynamic website and an intelligent marketing automation strategy.
Need help with your SEO, social media marketing or website design? Then contact WSI OMS today.
by Francois Muscat | Jan 10, 2018 | Website Design
In the world of online marketing, a great website design is everything! However, functionality and user-friendliness are just as important as visual appeal. Below, we look at the top reasons why your company’s website might not be winning you as many new clients as you had hoped it would.
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Too Much Promotional Content
Think about it – how much do people really care about the history of your brand or business? What they want to know is what you have to offer them… Can you solve their problems? Communicate this in your content and you’re sure to boost sales! Remember to also focus more on results rather than on features when it comes to your social media and content marketing efforts.
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You’re Not Keeping Them Interested
You need to give them a reason to keep coming back – and what better way in which to do this than with the help of a blog? The key here is to keep updating it regularly. Not only will doing so provide your website visitors with valuable information, but it will help to improve your SEO and Google rankings in the long run, too.
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You Haven’t Optimised Your Web Design
An optimised website design will take into consideration the following factors:
- Seamless navigation around the site
- Strong, well-placed calls to action
- Good quality visuals to break up the content (just make sure that they don’t extend page loading times too much)
- Prominent, succinct testimonials
For professional assistance when it comes to website design guaranteed to drive sales, be sure to get in touch with the digital marketing experts at WSI OMS. We look forward to helping you boost your business.
