by Francois Muscat | Apr 25, 2018 | Facebook, Social Media Marketing
As any company with a Facebook page knows, getting people to like and follow your page isn’t as easy as you think it might be. If you’ve already let your clients and employees know about your Facebook page, then it’s time start thinking a bit broader to find relevant new fans.
While there are tricks to getting tons of fans, these often don’t have sustainable or good effects on your business (paying people to like your page, for example, will only lead to a bunch of people in perhaps different countries liking your page and these followers will never convert to paying clients). It’s extremely important for you to focus on attracting an audience that will bring you business.
One thing that you can do is create a very simple Facebook Page Like Ad. The copy and the imagery need to appeal to your target audience and ask them to like your page. If possible, offer something of value in return for liking your page.
The targeting of these ads is very important. With custom audiences, you can target your offline audiences on Facebook. You can use your email list or your phone number list to tell Facebook who the ads should appear to. Once you have created this list, you can have Facebook find users who are similar to those on your list so that you can broaden your audience. This tool is called “lookalike audiences”.
Another way to target relevant people is to use the “website custom audiences” tool. This enables Facebook to show your ads to people who have visited your website in the past.
Need help with your Facebook marketing campaign or your social media marketing strategy? Then contact WSI OMS today.
by Francois Muscat | Apr 23, 2018 | Facebook, Social Media Marketing
Many times, people launch a Facebook company page with the idea of promoting everything from their blogs and staff photos to products and promotions. They quickly realise that this can all be pointless if they don’t have people following their page.
If you want to promote your new Facebook page, consider the following:
- Paid Advertising
You can get your company page under the eyes of your target audience by promoting your posts. While this will cost a bit of money, you can make sure that only certain people see your posts, for example, people who are in your own location, have specifically liked certain interests or events on Facebook, or people of a specific gender.
- Include A Link In Your Emails
How will your existing clients know about your Facebook page if you don’t tell them about it? It’s not like people browse Facebook looking for their client’s businesses, so consider sending them an email about your new page, or include a Facebook logo in your email signature that links to your page.
- Write A Blog Post
If you have a blog, write a blog post about your company’s new Facebook page. Give clients a reason to like your page (such as access to in-store promotion details). Tell them that you will also be sharing your latest blog posts and thought leadership pieces on your Facebook page, so it’s an easy way to stay updated with relevant news from your company.
- Add A Follow Button On Your Website
You can make it easy for your website visitors to like your Facebook page by adding a follow button on your website.
Need help with your social media marketing strategy? Then contact WSI OMS today.
by Francois Muscat | Apr 18, 2018 | Content Marketing
One of the best ways to get people to your website and get them excited about your business is to create great, quality content that you distribute on your channels. Whether you’re creating a podcast, a written piece, an infographic or a video, there are tools and techniques that you can use to help you structure and enhance your message.
- Remember that nobody cares about you or your business until you have grabbed their attention. So, what you need to do right at the start is to make sure you are grabbing someone’s attention. The best way to do this is to tell them what’s in it for them. What are they going to get out of listening to you? Our number one tip for creating content is to ‘Start With The Why’ for exactly this reason.
- Another powerful structure to use when creating your content is called a ‘triad’. In writing terms, a triad is a group of three things that are memorable. After you’ve written an attention-grabbing opening, list the three things that you are going to discuss in your podcast or article, for example. Giving your audience a clear idea of what you want to say and letting them know that you have specific key takeaways is a great way to get people engaged in your content.
- The last thing you say in your content is also very important. This is where you can wrap up your ideas and compel someone to take further action. You should have a clear goal in mind before you start crafting your content.
Do you need help with your content marketing or digital marketing strategy? Then contact WSI OMS today.
by Francois Muscat | Apr 16, 2018 | PPC
If you are not getting enough people to your website, then one of the ways to quickly solve that problem is by running a pay-per-click ad campaign. PPC campaigns are inexpensive and work wonders when you need a jumpstart. Adding a PPC campaign to your digital marketing mix will generate added attention and add extra energy to your offering. Here are a few tips for leveraging PPC to get more results:
- Control Your Brand’s Message
When a potential customer does their own research on your brand, then they may come across content that is not the first thing you want them to find. Control your brand’s message by bidding on your company or product’s name and keywords (in addition to other keywords) so that you tailor the message that you want a new client to read.
- Rise In Search Engine Results
Your search engine result positions (SERPs) are important. If you are starting to lose rankings, then you can bring them back up with a well-planned paid Google advertising campaign. By combining SEO with PPC, you will ensure that a search engine user sees a lot more of you when they are looking for information online.
- Check What Your Competition Is Doing
Is your competition outselling you many times over? It might be because they have found smart ways to use PPC. Check out what your competition is doing in the PPC sphere so that you craft your PPC ads and landing pages to be even better than theirs.
- Start With A Small Budget
While many digital marketing consultants will try to get you to put as much money as possible into a PPC campaign, we often do the exact opposite. With a smaller budget, you are more careful about the keywords that you are bidding on and you are more likely to tweak your ads so that you can optimise what you are spending.
Need help with your online advertising or PPC campaign? Then contact WSI OMS today.
by Francois Muscat | Apr 9, 2018 | Lead Generation
Marketing automation is a tool that automates and measures all your digital marketing tasks. You can think of marketing automation as a handy digital robot that takes on all the tedious tasks that you generally procrastinate to do.
- Essentially, a marketing automation tool will market everything from your email marketing and lead capturing to your lead scoring. It can even automate your social media campaigns. Marketing automation supports lead generation by following and capturing a potential customer’s initial interactions with your company.
An example would be having a prospect convert into a lead on a landing page. In this case, a marketing automation tool will pick up what page your prospect visited and group the prospect into a specific category. That way, when your sales team picks up the lead, they will know what information, product or service the potential customer was interested in when they visited your site. This can help them tailor their pitch or it can help you with your content marketing strategy by giving you the insights you need to help them further down the sales funnel.
- Marketing automation tools can also rate and score your leads based on certain criteria. The automation process can be taken a step further by automatically sending the client a follow-up email with further information based on the touch-point they had with your business.
If you want to get more qualified leads this year, then a solid digital marketing strategy and marketing automation process can help you in profound ways. Contact WSI OMS for more information about marketing automation and lead generation today.
