by Francois Muscat | Aug 13, 2018 | Content Marketing
As digital marketers, we are a big fan of tying blog content back to your product offering. In order to find the perfect blog topic, you need to go through a series of questions:
- What do I need my prospect to believe in order to click on the call to action?
- What do they need to understand/learn/know before they will convert to a paying customer?
- What barriers do they have to converting?
- What objectives do they have to converting?
- What are they thinking about/worried about/researching/talking about before they convert on what you have to offer?
- What is the primary paint point your prospect is experiencing?
If you are a motivational speaker, for example, and you are offering a life coach workshop, then your call to action could be:
“Click here to access your Rebuild Your Life to-do list”
You have decided that your prospect:
- needs to believe that they have the ability to build the perfect career and work-life balance. An example blog post could be: “How to schedule your days so that you only work five hours per day”
- is objecting to restructuring their life because of a lack of opportunities. An example blog post topic could be: “How three working moms started their own businesses.”
Overcoming the barriers and objections that a prospect has is a big part in using your content marketing strategy to get more leads. Being able to pinpoint how your product or service solves a prospect’s exact problem will put you in the ideal position to create a number of high-quality blog posts.
Need help with your content marketing? Then contact WSI OMS today.
by Francois Muscat | Aug 6, 2018 | Website Design
Are you considering incorporating a chatbot in your website design? This isn’t a tool that is only useful for large financial institutions and insurance companies. Here are the top three reasons why a chatbot should be part of your website design:
- Free Up Your Customer Service Resources
Many brick-and-mortar stores have a ‘returns’ desk and most service and products providers have a call centre that manages queries from customers. How much of these resources will you free up if your customers are able to get their questions answered by a chatbot? Many business owners will argue that their clients want their queries and issues to be solved by a real person, but this often isn’t the case. What people want is for their questions to be answered swiftly and promptly, and a chatbot is your 24/7 customer service agent.
- Personalised Responses
Thanks to machine learning, chatbots can be designed and developed to give people very personalised responses. Many times, people mistakenly believe they are chatting with a real person. While the idea isn’t to mislead anyone, you can ensure that customers are being helped in a conversational, individualised way thanks to Natural Language Processing.
- Gain Actionable Business Insights
With chatbots, you will have digital assistants who are gathering huge amounts of data about your customers. You will be able to pick up on trends and issues in real time, gain actionable insights, and incorporate these insights into your business strategy and digital marketing strategy.
Do you need a team of website designers and developers to help you with your site? Then contact WSI OMS today.
by Francois Muscat | Aug 6, 2018 | E-mail Marketing
If you are sending out email newsletters and campaigns, then you are undoubtedly getting reports and analytics on how your campaigns are performing. One question that people often ask us is whether they should remove people from their email lists if they have never opened an email from you.
Once you’ve had an email list for any length of time, you’re going to have some people on there who have stopped engaging or stopped opening your emails. This is only natural as not everyone is a perfect fit for what you have to offer. However, before you go and delete half of the people on your email list (one that you have worked so hard to build over the years), give these dormant subscribers a push to stick around.
One thing that we recommend is to do a ‘re-engagement email campaign’ to try to reconnect with these email subscribers. This is usually a five to nine email sequence where you do something a little out of the ordinary.
Ask people if they want to stick around. With some enticing subject lines and headings, and even perhaps a great freebie, you can get your audience members back to open and click on your emails.
Once you have run a re-engagement series of emails, it’s time to remove disengaged people from your list. Continuing to send emails to people who don’t open them can hurt your deliverability.
A good strategy is to save email addresses that you have stopped emailing on a regular basis. You can use this list for occasional affiliate offers or occasional email promotions instead of sending them communication on a regular basis.
Need help with your email marketing campaign? Then contact WSI OMS today.
by Francois Muscat | Jul 25, 2018 | Facebook, Social Media Marketing
Running Facebook ads and promoting posts for a single business is pretty straightforward, but when you start to manage multiple ad accounts on Facebook, things can quickly become tricky.
The best way to manage multiple business pages and advertising accounts on Facebook is to use Facebook Business Manager. This lets business managers more successfully share and control access to their ad accounts, pages and other assets on Facebook.
Anyone in a business can see all the pages and ad accounts that they work on in one place with Facebook Business Manager without sharing login information or being connected to their co-workers on Facebook. Business Manager is also a great resource for digital marketing agencies that run Facebook ads for multiple clients and it’s also a great resource for companies who have multiple employees working within the same ad account or on the same Facebook page.
Another reason to use Facebook Business Manager is that it is a great way to keep your account information safe. To learn more Facebook Business Manager and to set up your account, visit https://business.facebook.com.
Need help with your Facebook marketing? WSI OMS can help you. Contact us for more information today.
by Francois Muscat | Jul 23, 2018 | Digital Media Marketing
Here are four resources you can use if you need to find royalty free music for your YouTube videos:
YouTube’s Music and Sound Effect Library
YouTube has their own resource filled with tonnes of free music, sound effects and music supported by ads. This can be a great resource if you want simplicity whenever you are adding music to your videos. The downside is that they’re pretty limited in variety and if you use the ad-supported content, you’re going to have to deal with advertising playing in the background of your video.
Audioblocks.com
This works on a subscription model and it has tons of tracks, loops and sound effects that you can use. There are a lot of great sounds on this site, but it also has its fair share of not-so-great beats.
Premiumbeat.com
The licensing of Premiumbeat.com allows you to use these tracks in multiple videos. If you purchase the rights to use one of their songs for a single video, then you’re not limited to that single piece of content.
Audiojungle.net
This website is vast in both the quality and quantity that they provide. You can find anything from classical vibes to dubstep smash hits for your YouTube videos.
Need help with your video marketing? WSI OMS can help you. Contact us for more information today.
