It’s easy to say that SEO has the ability to distinguish your product or service. But it’s all about keeping your finger on the pulse to know all there is to know about the latest nuances and strategies that might give you the edge to get onto people’s radar.
How do you improve your SEO?
First things first, go and look at your competition to see what they’re doing. Now that you know what’s out there and what has ranked in the SERP, improve on it or create a fresh angle that might be more relevant. Also, take time to put extra effort into your content design before you consider content marketing (nobody likes spending time on an ugly site or browsing content that isn’t visually appealing). Try to think of the search intent of a person who you want to come across your content – the closer the match between your content and their intent, the higher your rankings will be.
A link building strategy will definitely benefit SEO, as you’ll be guaranteed to get extra hits on your content. You want to create high quality backlinks through your content marketing, which can be done through being a guest on a podcast or a guest blogger – get yourself associated with credible platforms. Roundups have become a valuable backlink for organic traffic, so search for roundups in your industry and pitch your content to see whether you can be included in one of these lists.
Do keep your site’s on-page SEO streamlined. Shorten your URLs to get higher rankings on Google and spend some time to link internally between pages on your site. If you’re looking for a digital marketing agency to optimise your SEO for your online success, contact WSI OMS today.