A couple of years ago, when it came to building your presence online, a creative, original, static logo was all that you needed to stand out from the crowd. Unfortunately, this is no longer the case. With the rise of animation and the demand for mobile-friendly websites, an old-school static logo simply isn’t going to cut it. Here’s what you need to know.
Choose the Right Base Branding
In order to build something ‘cooler’, you will need a standard vector logo with both full colour and single colour versions. Remember to pay attention to the intricacies of your vector logo as it will form the base of all other versions of your logo going forward.
Ensuring Responsiveness
If you are to leave your stamp on the digital marketing world, you will need to ensure that your logo is able to adapt according to the device that is being used to browse your website – whether it is a desktop, mobile phone or tablet – as well as the specific viewport. We recommend designing:
- A primary logo: This will be your full size logo.
- A secondary logo: Which will be ideal for use on your social media profiles and for use as an app icon.
- A tiny logo: Perfect for use as a small icon or favicon.
Adding in Animated Elements
Finally, if you really want to ensure that you are keeping up with the times, you will also need to have an animated version of your logo designed. Keep it subtle – one moving element should do the trick!
Are you looking for more helpful advice and guidance when it comes to meeting your online marketing goals? If so, the WSI OMS team is here to assist. As experts in all aspects of digital marketing, from web design to content marketing and more, we are the professionals you can count on to push your business forward. Contact us now to learn more.