Social media marketing may seem incredibly straightforward. It’s all about posting and interacting with your customers, right? Indeed! While the process itself is quite simple, there are many ways that one can go about it. The question is, is your approach to social media marketing leading to a decline in customer trust and loyalty? Here are a few social media marketing mistakes that could be causing harm to your online reputation:
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Using Stock Images
As convenient as it may be to use stock images when posting on social media, it doesn’t do you any favours. Stock images are generic and boring, thus making it practically impossible for your audience to relate to your content. Take original photos – even if you cannot afford to hire a professional photographer and they aren’t 100% perfect, they are sure to generate more attention and make it easier to build relationships with your customer base in the long run!
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Overusing Hashtags
Using too many hashtags is not only annoying, it can also take away from the message that you are trying to communicate. One or two per post will more than suffice.
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Not Double Checking Your Grammar
Poor spelling and grammar are enough to turn someone off a brand in an instant. It shows sloppiness, carelessness and definitely doesn’t do much for customer trust – at the worst, it can leave them in doubt of the level of quality of the products or services that you can provide!
Do you need help to perfect your approach to social media marketing or online marketing in general? WSI OMS is the company to contact. As a leading digital marketing agency, we have you covered with our broad range of services. Give us a call today to learn more about what we can offer your business.