Only a short time ago, browsing the internet required a desktop or laptop. As smart phones and tablets gained popularity, websites had to physically re-write their sites to adapt to multiple new technology platforms. Specific phones and tablets needed uniquely formatted websites, and companies struggled to keep multiple sites for their products working properly.
Responsive web design solves this problem through a set of techniques that adapt website features for each platform – allowing professional web design companies to create a single website for multiple devices.
Why you should use responsive web design:
- Flexibility. Websites built using these techniques can fit any screen size of any device that can access the internet, helping your company to reach customers easily no matter the hardware they are using
- Usability. These techniques adapt the features of your website differently to fit on different devices, ensuring that your company information is uniquely optimised for the each individual consumer’s device.
- Reduce your bounce rate. A bounce rate refers to the amount of users who leave your site without fully exploring it for any significant amount of time. With mobile devices, this can largely be due to navigational and functional issues that arise from a poorly adapted website. Responsive web design optimises the functionality of your site regardless of the device accessing it, reducing your bounce rates.
- Increase your audience. Smart phones and tablets are quickly becoming the dominant medium for internet access. When paired with responsive web design, mobile technology allows your company and products to be available to millions users regardless of time, place or technology, giving you greater access to your target market.
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