Running out of ideas for new blogs that will bring value to your target audience? If so, you’ll be thrilled to learn that blog repurposing is quickly becoming an integral part of content marketing success for businesses of all types and sizes. Whether you turn an old blog into an exciting new podcast or into a short video perfect for YouTube, here are 3 reasons why blog repurposing is always a good idea:
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It Saves You Time
Why spend more time writing fresh, new content when you already have a goldmine of possibility just waiting around on your blog page? Make the most of your best pieces by turning them into other forms of content marketing like videos, e-books and infographics. That way, you are likely to reach a much greater audience without needing to dedicate as much time as you would if you had to start from scratch.
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It Extends the Life of Your Content
Most great content is timeless, and content repurposing allows you to take full advantage of that fact. Not only will it make it possible for you to continue providing value to your audience, but it will also save you a lot of money in the process.
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It Allows You to Discover More about Your Target Market
For instance, if you have a particularly well-performing blog and you turn it into a podcast, you may find that it performs even better in that format. This gives you some insight into the type of content marketing that your audience best responds to, making it easier for you to produce even better-performing content the next time around.
Are you looking for more information about blog repurposing or content marketing in general? Perhaps you are hoping to enlist the help of a digital marketing agency to boost your online efforts? If so, be sure to get in touch with the team at WSI OMS.