Memorable Mobile Marketing Solutions

Let our mobile marketing solutions in South Africa help you to leverage the staggering growth in global use of mobile phones.

Do you sleep with your mobile phone next to your bed so that you don’t miss an update of sorts? According to the stats,
you’re not alone – 66% of mobile phone owners do so. There are 8.31 billion cellular mobile connections – but only 7.9 billion people on the planet!

It’s not surprising then that mobile is the channel of choice for consumers:

Do you sleep with your mobile phone next to your bed so that you don’t miss an update of sorts? According to the stats,
you’re not alone – 66% of mobile phone owners do so. There are 8.31 billion cellular mobile connections – but only 7.9 billion people on the planet!

It’s not surprising then that mobile is the channel of choice for consumers:

Do you sleep with your mobile phone next to your bed so that you don’t miss an update of sorts? According to the stats,
you’re not alone – 66% of mobile phone owners do so. There are 8.31 billion cellular mobile connections – but only 7.9 billion people on the planet!

It’s not surprising then that mobile is the channel of choice for consumers:

Over half of consumers use their mobiles to search for products or services they are interested in. They tend to recommend companies that provide an adept mobile interaction.

The increase in mobile internet users is astounding. Of the total global internet users, 91% are mobile internet users.

The average number of times a day that Americans check their phones is 344… in other words every four minutes!

Mobile devices are used for over 40% of online transactions. Marketing experts are prioritising adoption of mobile strategies.

More than a quarter of the global population uses voice search on their mobile phones.

84% of customer-centric companies focus on the mobile customer experience.

Making Marketing Mobile

It follows then, that mobile is a crucial place for marketers to be. Mobile marketing is about reaching your prospects and customers where, when, and how
they want to interact with you. Whether your digital marketing strategy is B2B or B2C, a quality user experience on mobile is essential.

Mobile Marketing Solutions Include:

→ Mobile search engine marketing requires some tweaking of your traditional SEO as desktop and mobile search results vary 80% of the time.

 

→ In-app marketing typically involves partnering with a third-party app to reach established users of the app in the hope of turning them into customers. From simple pop-up and banner ads to incentivised video and in-store rewards programs, there are options to suit every goal and every budget.

→ IoT apps are an increasingly integral part of mobile devices with an estimated 64 billion IoT devices by 2025. Mobile marketing can use this to better target the ideal audience at just the right time.

→ Location-based marketing uses proximity devices to connect with consumers and deliver location-specific advertisements via their mobile devices.

→ SMS marketing is still an effective way to send (location-based) notifications of specific offers.

→ MMS marketing uses a recorded slideshow of text, images, audio, and video.

→ Mobile search ads include features like click-to-call or instant directions that provide an improved mobile user experience.

Social media marketing, both organic and paid, on sites such as Facebook, Twitter, and Instagram are increasingly driven by mobile user bases.

→ User-generated content is an effective way to share pre-designed messages in the mobile age.

→ QR codes are enjoying a resurgence thanks to the contactless revolution of the pandemic. Website links, multimedia, and touch-free payments are just some of the ways these little squares have re-emerged in mobile marketing.

Frequently Asked Questions About Mobile Marketing

What is the difference between mobile responsive and mobile friendly?

Communication that is mobile-friendly can be achieved without having to change the technology behind it. Simply using a single-column template, crafting short subject lines, or writing concise content are examples of being mobile friendly.
Mobile responsive offers a superior customer experience as the web pages adapt to whatever device is being used, for example, a mobile phone, tablet, or desktop computer.

How do I generate effective messages for mobile devices?

Because mobile users are viewing your message on the go, short messages are easier to read than scrolling through pages of content. Use a font size that is big enough, or replace text with an image or video.

The fear of being without your mobile phone is real – called nomophobia! Take advantage of this addiction with the help of our memorable mobile marketing solutions in South Africa. What are you waiting for? Contact WSI OMS without delay.

Speak with a WSI Expert today!

Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

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