Fraud Alert: Beware of Scammers Using WSIOMS’ Name

We have been made aware that scammers are impersonating WSIOMS Digital Marketing, falsely claiming to offer freelance work and requesting personal banking information. These fraudulent messages are being sent via WhatsApp by someone pretending to be “Enzokuhle or Omphilr, the HR Assistant at WSIOMS.”

⚠️ Please be advised:
✅ WSIOMS does not offer freelance work.
✅ We will never contact anyone via WhatsApp for job opportunities or payment details.
✅ If you receive such messages, do not engage—delete them immediately.

We take this matter seriously and are working to stop these fraudulent activities. If you suspect you have been contacted by a scammer using our name, please delete the message and report it.

Stay vigilant and thank you for your support.

SEO reporting nightmares are over: Google has the answer with new online reporting tools

google-webmaster-toolsSEO reporting is an essential element in website analytics. With Google Analytic’s online reporting tools, you can collect and measure huge amounts of data to help optimise your website. Without tools like these, it would be almost impossible to accurately find out who is visiting your website, for how long and with what results.

Finding out how well your website is doing means regularly mining through massive amounts of data and trying to turn it into accurate marketing strategies – a nightmarish task at the best of times! Google’s online reporting tools simplify and streamline this process, giving you valuable data quickly in a manageable, easy-to-digest format.

With these SEO reporting tools you can find out how your website is performing with a few clicks of a button. You can see how well your advertising campaigns are doing by using the SEO reporting tool before and after your campaign launches. You can also see your email response rates, direct mail campaign data, performance data and even sales and lead information. You can even pinpoint possible issues with website design though finding out how many people are using various browsers to access your site. If your Chrome hits are far lower than any other browser, you may have a compatibility issue that would otherwise have gone unnoticed, costing you potential customers.

This data is essential to finding out exactly which sector of the population is coming to your website and viewing your products. If you are not reaching your target audience, you can use this data to see where you should be expanding your resources and where you are potentially wasting them. All of this will help you to turn views into paying customers by making sure that your website and marketing campaigns are working to their optimal capacity and reaching the right people.

To find out more about website analytics and how SEO reporting can help you optimise your website and get you real returns on your investment, contact WSI today.

How your SEO strategy can affect your brand’s visibility

How your SEO strategy can affect your brand’s visibility

SEO, or search engine optimisation, is the process of increasing your website’s visibility in a search engine’s organic, unpaid results. For example, if a potential client has a problem and your company can provide the relevant solution, you want that person to be able to find you in the top results when they type a query into a search engine, without you having to pay that search engine for their ranking services.

5 steps to getting SEO to work for you: 

  1. Know your market: In order to see how SEO can work for you, you need to know where you stand in your own market and where you rank in search engine results. You can find quite a few market share calculators online that can help you find out what your untapped market potential really is.
  2. Know your competition: When you search using keywords that are relevant to your business or product, you will find out exactly who is ranking where and how they are competing with you. By monitoring these results, you will be able to develop an effective strategic response that will get you ahead of the competition.
  3. Build a content strategy: Search engines reward websites that consistently produce quality content, while pushing down websites that have little or no published content. The best way to improve your organic search rankings is to build a content calendar from which you can organise a consistent release of articles that incorporate keywords relevant to your business.
  4. Use social media: Social media platforms can be used to drive interested potential customers to your published content and on to your website. Google+ activity itself even reflects on organic search results, helping your brand to establish itself online.
  5. Analyse your results: This is the best way to keep track of your SEO, allowing you access to data that tracks your rankings and the time that people are spending on your website and content. You can use this information to see where your efforts are paying off as well as where you can expand your online presence.

For more professional online marketing services and advice on how to improve your company’s online search results through search engine optimisation (SEO), contact WSI today!

Search Engine Optimization services in Orlando

Search Engine Optimization services in Orlando

By Francois Muscat

If you’re looking for SEO services in Orlando, I can recommend my friend and colleague Stewart Bernard. When it comes to SEO (Search Engine Optimization), Stewart has become renowned for providing a clear, sustainable and most importantly – measurable – SEO strategy.

Why his search engine marketing service in Orlando works

SEO is often the key ingredient that’s missing in a small business’ digital marketing strategy. Most people already have a website (and even a blog), but the catalyst that’s needed to make sure that potential clients find the site is often lacking. Keyword research, coupled with high quality content, can change this.

As digital marketers, we often hear a bunch of misguided information and tips with regards to search engine optimization in Orlando. The so-called “black hat SEO techniques”, such as keyword stuffing, don’t work. Google is continuously upping their game and their search algorithms are always changing in order to ensure that only high quality, relevant content is rewarded with top spots in their search results.

When it comes to SEO, there’s no shortcut. This is a valuable service that takes time and ongoing effort, but it’s definitely worthwhile at the end of the day. I can recommend Stewart’s SEO Orlando-based team to give you the advice and solutions you need to claim priority positions in Google’s search results.

How they will help you with SEO services

Firstly, Stewart will find out more about your business as well as your business goals. After this, Stewart and his team conduct extensive keyword research to determine which keyword phrases are being typed into Google (and which phrases you want to compete for). Their SEO services consist of tried-and-tested solutions such as relevant link building, keyword placement in content as well as optimized content marketing.

Whether you want a full-blown SEO strategy launched today, or you just want to find out how it works, give Stewart a call so that he can help you with search engine marketing in Orlando.

The stricter the competition, the more essential Website Analytics becomes

The stricter the competition, the more essential Website Analytics becomes

In today’s highly competitive environment your business cannot afford not to maximize the benefits found online. Website analytics is an effective way to measure how well your business is leveraging its online presence to grow its customer base. Using website analytics, you are also able to gain a better understanding of your customers’ behaviour online.

Today’s consumer looks online before making any purchasing decisions. In other words, most consumers research a company online, looking at reviews, company websites and competitor sites, before deciding to buy a product or service.

Use website analytics to find out where your customers are coming from

By using website analytics, you are able to find out where your customers are coming from. For example, are they finding you through Google search, advertising, or are they finding you through recommendations on social media networks? This information can help you fine-tune your digital marketing strategy, driving more traffic to your site.

You can also use the information from website analytics to make sure that you are get the maximum benefit from your advertising budget.

If you are attracting many visitors through organic search, but these visits are not converting to sales, you may be losing potential customers to your competitors. Analysing which keywords brought these visitors to your site can help you get an understanding of what they are looking for and why they are not finding it on your site. Remember, chances are they will try to find it somewhere else.

In today’s highly competitive climate, consumers are inundated with companies trying to sell their products and services. Thanks to the Internet, you are few short clicks away from your next customer, but unfortunately, so are your competitors. You can’t afford to lose any potential customers due to poor site design or ineffective SEO. Using website analytics you are able to get an understanding of your customers’ browsing behaviour and use this information to attract traffic to your site and ultimately generate sales leads.

Website analytics can also give you an indication of whether or not your marketing campaigns are working, allowing you to change the ones that are ineffective.

For help with Website analytics, contact WSI OMS today.

Web Analytics: Why Separate Organic, Direct, Social and Referral Traffic?

Web Analytics: Why Separate Organic, Direct, Social and Referral Traffic?

In order to measure your online presence, you need to perform web analytics. However, if you want to maximise the benefits of web analyses, you need to measure organic, direct, social and referral traffic separately. This is because in order to get the most from this market research tool, you need your analytics to measure the effect of different online strategies.

For example, your website may be attracting a great deal of traffic, leading you to believe that your online strategy is perfect. Without performing detailed web analyses, you may overlook ways in which you can attract more traffic to your website. However, the bulk of your website’s traffic may be organic, coming as a result of Google search and you may be able to improve other traffic generators.

If your web site is getting a lot of traffic from Google search, this is an indication that your SEO strategy is working. Yet, it is also important to remember just because your SEO strategy is working does not mean that your digital marketing campaign cannot be improved. If all your website’s traffic is coming from direct marketing and organic search, there are still more ways you can attract traffic to your website. For example, by engaging on social media, you may be able to attract traffic to your website from social networks like Twitter and Facebook.

By performing a detailed web analyses that measures your traffic individually according to the various segments, you are able to assess the effectiveness of your various online marketing campaigns. This will give you a clear indication of which campaigns are working and which campaigns could be improved or even scrapped.

Detailed web analytics can also give you an indication of the user experience of your website. For example, if people are not exploring your website after arriving on the landing page or the about us page, you may need to work on your web design and layout. You may find that redesigning your site will help you to keep the visitors you attract to your website.

If you want to attract more traffic to your website and ultimately drive sales, you need to perform detailed web analytics. This will give you a good indication of how to improve your digital marketing strategy.

Contact WSI OMS to find out more about web analysis.

A look at the Panda SEO updates

A look at the Panda SEO updates

Google is constantly optimising its algorithms, which can put SEO consultants into a flat-spin.

Google Panda, one of the most recent changes, affected a whopping 12% of search results. Not too many people would be happy to learn that they lost a massive chunk of their organic website traffic, so it’s been a race to find out what exactly the Panda updates entail and what we can do to minimise its impact.

So what did Google do?

When it comes to Panda, Google did exactly what they’ve been doing all along: they’re rewarding relevant, high quality content pages with better search result rankings. They’re also trying to root out the poor, keyword-stuffed content.

If you’ve been focusing on creating websites and content for search engines instead of actual human beings, you might have been hit by Panda. If you’ve got duplicate copy that’s simply full of different variations of the same keyword phrase, this will no longer benefit your SEO strategy.

The problem is that many people focused on keyword density and therefore created a bunch of pages with the same keywords. In the past this helped your search engine results, but seeing as this doesn’t really add value to the user, you will now be penalised for it.

What can you do now?

The good news is that you can change the course of your SEO strategy by simply evaluating your content. Google has always been very clear about what they want: Google likes high quality, properly structured content. Keywords have to be natural (it’s natural to use synonyms and use a keyword in a heading or sub-heading, it’s not natural to use the same phrase in every paragraph).

It’s time to go back to basics and focus on creating high quality content that adds value. At the end of the day, search engine users need to be converted to clients, not Google bots.

Contact us if you need help with your SEO strategy.