by Marianna Muscat | Apr 12, 2019 | Social Media Marketing
Navigating the ever-changing world of social media can be a headache and a challenge for even the most digital-minded companies. Luckily, you need not go it alone! Here’s our list of the most essential tools to help boost your social media marketing game in 2019 and beyond…
Awario
When it comes to monitoring social media marketing performance, you cannot go wrong with Awario. This tool has been designed specifically for smaller businesses. In essence, the tool utilises crawlers to collect evidence of mentions of your brand, your competitors, or any other keyword for that matter, on various social media platforms. Try it now – it’s free for the first 14 days.
Sprout Social
This one is a great social media management tool for SMEs. It ticks all the boxes in terms of scheduling, analytics, and your inbox, and also boasts bit.ly integration. Try it free for 30 days.
Social Animal
If your digital marketing goal for 2019 is to focus more time and effort on mastering the art of content marketing, Social Animal is the tool for you. It makes it easy to research content ideas, analyse curated content, seek out influencers, and monitor your competitors’ content marketing performance. It offers a ‘freemium’ plan, as well as a free 14-day trial.
Zapier
Create ‘zaps’ or multi-step workflows with Zapier – a social media marketing tool which integrates seamlessly with various apps and allows for multiple users. It also offers a ‘freemium’ plan and a 14-day trial.
AdEspresso
Advertising plays a sizeable role in the success of social media marketing, regardless of the size or type of business you’re promoting. AdEspresso can help to kick-start your advertising on social media platforms by simplifying the process of creating, flighting, managing and analysing social media marketing campaigns. Get started with a free 14-day trial.
One of the best and most effective social media marketing tools is having a professional, experienced social media marketing agency in your corner. Enter WSI OMS. Not only do we specialise in social media marketing, but we also offer content marketing, mobile marketing, website design, and website development services. Get in touch with us today for more information.
by Marianna Muscat | Apr 8, 2019 | Pinterest
250 million people use Pinterest every month. Therefore, if you have yet to include this popular social media platform in your company’s social media marketing strategy, now is the time to do so! The great news is that, when using Pinterest Analytics, it is easy to gain insights into not only who your followers are, but also into what their online preferences are as well as how they behave. Here is what you need to know:
- What Pinterest Analytics Can Tell You
Just like most other platforms when it comes to social media marketing, Pinterest Analytics will provide you with details regarding your company profile and the number of impressions that it has received within a specified period of time. You will also be able to find out the following:
- How many saves/re-pins you have received,
- How many people have clicked on your pins, and
- A snap-shot look at how your content has performed overall since opening your Pinterest account.
Pinterest Analytics can also provide you with helpful insights into the audience that you are reaching and who is engaging with your content the most. You will learn how many people you are reaching and how many of those people are engaging with your brand. You will learn about their age, gender, location, and which device they are using. You can also find out which categories and interests your audience is associated with to give you more ideas for future content marketing.
- Worried About Using Pinterest Analytics?
Are you worried about making use of Pinterest Analytics? Fear not – this platform is extremely user-friendly and streamlined for your convenience. You will find your Analytics by clicking on the Analytics tab in the top left-hand corner of the navigation bar and go from there.
If you’re determined to truly make the most of your social media marketing and the data insights available to you as a result of this, it may be time to seek professional assistance from the experts. Here at WSI OMS, we specialise in content marketing, mobile marketing, social media marketing, website design and website development. Get in touch with us now to learn more.
by Marianna Muscat | Mar 22, 2019 | Content Marketing
Many people are already creating content and building their online profiles. To take it one step further, make sure you are putting emphasis on contributing content on third-party platforms versus only on your own native websites and channels.
Hear me out. Many people disagree with this approach. They ask: is it not the end goal to drive people back to my website? The answer is yes and no. If you are trying to grow your personal brand as a thought leader in your industry and if you are trying to get more views on your content, then you can drive people to your website. But then you are responsible for a channel that you need to drive traffic to.
Another approach is to create content on established platforms and networks such as Medium and LinkedIn. And, you can apply to be a contributor on blogs that are relevant in the industry that you work in. By creating content on these third-party platforms, you are tapping into the benefit of the traffic on that website.
Be A Contributor On Iconic And Relevant Platforms
If you are a public speaker, for example, then you (hopefully) have a YouTube channel with a number of videos. Becoming a contributor on an iconic brand, such as Entrepreneur, and posting your videos on this site, you will be able to reach a far bigger audience than what you would have if you were only sharing your video on your own digital assets.
Driving content to your own platforms is great! But, contributing content to established communities can make a big difference to your brand.
WSI OMS specialises in content marketing and social media marketing. Contact us if you want to make more money online.
by Marianna Muscat | Mar 15, 2019 | LinkedIn, Social Media Marketing
Many of our blog’s readers are already very familiar with LinkedIn. We have noticed, however, that some people are still not reaping the full benefits because they do not have a solid grasp on the post sharing settings. Read our top three must-knows:
- The Company Follow Page Is Hidden On The Company Pages
You have to find a company’s LinkedIn page and then click on the three dots in the top right corner to find the follow button. Many people who are not used to following company pages on LinkedIn might look around the page and click away when they do not see the “follow” button front and centre. Make sure you tell people where to find this follow button (it is under the three dots!). Consider including a screenshot of the profile and add an arrow so that they know where to look when they visit your company’s LinkedIn page.
- Share The Company Post URL, Not The Actual Company Page Post
If you are creating blogs or posting content to your page, then most people (including your staff) will click on the “Share” button underneath the post on your LinkedIn timeline. If you click on the tiny three dots on the top right side of the post, you will see the option “copy link to post”. This is a public link. And, wherever you share the URL, they will not only see the post image and excerpt, but also a “follow” button to your company page, which will appear on the left-hand side of the post. This is a much more powerful way to share content because it will promote your LinkedIn profile instead of sending people directly to the article on your blog.
- Copy The Link To Your Posts And Share It Outside Of LinkedIn
When you copy the link to your post (by getting the URL when you click on the three little dots), you should share this post outside of LinkedIn on Twitter, Facebook, in blog posts, in the comments of a YouTube video, etc. Anyone who sees it can click on it and view that post. The only way this will work is if you change the settings underneath the post to be “public” instead of for your connections only.
WSI OMS offers the best LinkedIn marketing services in South Africa. Contact us for a consultation today.
by Marianna Muscat | Mar 14, 2019 | Mobile Solutions
If you want to make more sales from both new and existing customers and generate exponential profits, then going mobile is not an option. In order to achieve market domination with a greater return on investment while having more free time, you need to reach a hot market on the go.
The majority of internet users now use their mobile phones to browse the internet, find information and effectively make buying decisions. When they land on your website via video, ads, social media, blogs, press releases and other referring sources, their experience must be mobile-friendly, easy to view, optimised and formatted with compelling and professional content. Here are three quick reasons why your local business needs to go mobile:
- Mobile is everywhere,
- Mobile converts clicks to customers, and
- Not being mobile actually has a high cost.
Internet users are increasingly turning away from websites that offer a poor mobile experience and over half of them won’t recommend a business if it has a poorly designed mobile site. Your potential clients are getting referrals from friends and browsing on their phones, so make sure they have a great experience when they reach your website.
Mobile marketing goes far beyond optimising your website. There are many different strategies that you can incorporate into your digital marketing campaign, including:
- Mobile App Development,
- Mobile Messages, And
- Push Notifications.
WSI OMS can help you with your entire campaign from start to finish. So, if you need help with your mobile marketing or digital marketing campaign, then contact WSI OMS today.
