by Francois Muscat | Apr 8, 2020 | Website Design, Website Development
The latest WSI website design project has gone live! We are extremely proud to have been granted the opportunity to create a stunning and functional website for leading personal injury lawyers, Sokoloff and Weinstein. This reputable law firm has been operating since 1993 in both Royal Palm Beach and Vero Beach, Florida, USA.
About the personal injury lawyers
WSI felt honoured to be able to partner up with such formidable personal injury lawyers. These attorneys boast impressive educational backgrounds and several areas of specialisation when it comes to personal injury law in the USA. The team is comprised of Elliot J. Sokoloff, Esquire and Seth T. Weinstein. The form focuses on Workers’ Compensation personal injury claims, as well as wrongful death lawsuits, with many years of experience in Worker Compensation Case Law.
Personal injury example cases
The personal injury lawyer examples cases page has been designed to provide potential clients with insight into the various cases that the firm has handled successfully in the past. Some of these cases include:
Personal injury articles
The website has also been populated with a broad array of personal injury articles and resources created to provide individuals with answers and information relating to common questions and concerns.
For example, potential clients may access resources and articles discussing topics such as:
Interested parties are urged to contact Sokoloff and Weinstein directly for more details regarding the type of cases covered.
by Francois Muscat | Apr 7, 2020 | LinkedIn, Social Media Marketing
Generating leads through LinkedIn is one way sales executives can use social media to increase sales, earn more commission and make the sales process more efficient. According to LinkedIn, eighty-nine percent of Business to Business (B2B) marketers use LinkedIn for lead generation, and it generates twice as many leads as the next most popular social channel.
LinkedIn has more than 660 million professionals on their platform, and these members are an engaging, captive audience. LinkedIn Lead Gen Forms are designed for maximum convenience to both users and marketers, and when presented to a LinkedIn member, their profile data is already pre-populated. Less time is spent filling out the form, resulting in higher conversion rates.
With LinkedIn Lead Gen Forms, you can:
- Generate high-quality leads at scale
- Prove the return of investment (ROI) of your lead generation campaigns
- Access and manage your leads easily.
LinkedIn Lead Gen Forms is a tool that can help you drive demand for your product or service, with the following options:
- Download – share an eBook to position yourself as a thought leader or to share more about your product.
- Sign Up – sign up a member for any product or service such as software demonstrations or to test-drive a car.
- Register – allow members to register for an upcoming webinar or event.
- Gather Interest – share details of programmes such as your educational establishment’s online certification to identify interested members.
Before setting up your LinkedIn Lead Gen Forms, consider the following:
- Establish your target audience
- Identify what is a lead to your business
- Develop your offer
- Set up a plan to manage your leads
- Confirm who will follow up with leads
- Decide on your plan to evaluate success.
Social media is one of the best ways to reach the people and companies you want to do business with. WSI OMS can assist you with creating company profiles on social media platforms such as LinkedIn, Facebook and Twitter. We also offer digital marketing seminars designed specifically for your company’s needs. Contact WSI OMS today for social media solutions for Sales Executives.
by Francois Muscat | Apr 6, 2020 | Digital Media Marketing, Training
On Wednesday, 8 April, I’ll be hosting a webinar on using competitive research to find out how your competitor’s marketing activities have changed and how you can get ahead. This forms part of the WSI Ahead of the Curve series, which shares practical digital marketing tips and best practices to help you combat the impact of COVID-19 on your business.
Doing an updated competitive analysis is important during the COVID-19 crisis. During the webinar, you will learn how to use competitor research to find out how competitors in your industry have changed their marketing activities and how you can adjust your digital strategies to gain a competitive edge. You will also learn how you can use your competitors’ marketing strengths and weaknesses to your advantage and how to prioritise your efforts when implementing your research and insights.
Register for the webinar here: https://attendee.gotowebinar.com/register/7988692352981537547?source=WSILinkedIn
by Francois Muscat | Apr 2, 2020 | Website Design
Shutterstock is one of the most used stock image libraries in the world, making them experts on visual content trends, including the image types and traits that are most popular. Whether designing a new website or refreshing your existing website, it is good to know what the three biggest 2020 colour trends are as highlighted by Shutterstock.
Why is colour important? Colour may be ‘simple’, but it can represent a wide range of emotions. The trend in 2020 is that we are shifting away from soft pastel colours to the bold, saturated hues of Lush Lava, Aqua Menthe and Phantom Blue that will excite people. We explain below.
Lush Lava
A bold and fiery orange-red that demands attention, it attracts the eye and draws attention to branding or something you want to highlight. It speaks of beautiful sunsets, a passionate tango or the warmth of a roaring fireplace. In Asian countries, it represents happiness, love and good health.
Aqua Menthe
A bright, yet serene tone that conveys a modern, playful and outgoing feeling. It can be used as a main colour or accent, is uplifting and a great choice for contemporary brands. It makes you think of summer vacations at the beach playing volleyball or gazing at the shades of the ocean waters.
Phantom Blue
A deeply saturated indigo-navy that makes you think of the deepest ocean or a star-filled night. A sophisticated colour, it catches the eye with its richness and communicates feelings of stability and trustworthiness. It is the perfect companion to pops of contrasting colour such as Lush Lava or Aqua Menthe.
WSI OMS offers website design services that include designing for mobile, and is up to date with all the latest visual content trends. Contact WSI for a new or refreshed website design.
by Francois Muscat | Mar 23, 2020 | LinkedIn, Social Media Marketing
Sponsored content on LinkedIn is a sure-fire way of getting your social media marketing aimed at the correct audience. Use this guide to help you create LinkedIn sponsored content.
Get Picky With Your Promoted Content
The first step is to choose what content you want to promote. It may be a blog post or a web page featuring a promotion. Copy the URL, go to your company page on LinkedIn and paste the URL into the update box where it reads: “Share an article or photo” and post the article, photo or link.
The post will now appear in your timeline. Above the post, you will see a grey arrow with the words “Sponsor now”. When you click on the link, you will be taken to your LinkedIn campaign manager.
Work the LinkedIn Campaign Manager
Once you are in your LinkedIn campaign manager, you can go through all the processes you need to in order to promote your content. LinkedIn’s campaign manager is very similar to Facebook’s campaign manager. Click on the article link that you want to promote and click on “create a campaign” in the top right corner.
You can choose whether you want to promote your content with targeted native advertising, drive traffic from the desktop with ads, or send targeted messages directly to people. If you want to sponsor the content, click on the top option that reads: “Promote your content with targeted native advertising”.
Next, you will name your campaign, choose your objectives, select your audiences, the location you want to target, and how you want to target them. You can target people by fields of study, member groups, job titles, job function, years of experience, and a host of other options that aren’t available to you with Facebook ads.
If you’re looking for ways to improve your social media marketing strategy and online reputation management, contact WSI OMS today for a consultation.
