by Francois Muscat | Mar 16, 2020 | Link-building
Google’s algorithm reviews over 200 factors when ranking a page. Link building is one of the quickest and most effective ways to help your website rank on Google.
Top 5 tips to create a link building strategy
1. Build relationships
People are more likely to link to your website if they have a relationship with you. Before asking anyone for backlinks, start building relationships with businesses, bloggers and influencers in your industry.
2. Create a blog
The benefits of blogging can be an entire article on its own. However, when it comes to link building, posting frequent high quality content with backlinks to your site can work wonders.
3. Write a guest post
Craft an article about a common problem faced in your industry, offer a solution and include a backlink to your website. By posting this article on a credible website, you not only build a link, but you build a high quality one.
4. Give a testimonial
Write a testimonial for a client or company you’ve worked with and post it to either their website or a website relevant to your industry. Be sure to include a link to your website!
5. List your company website in an online directory
If you can find a credible, industry-specific online directory, be sure to list your website. Not only will this drive traffic to your website, but it will also help you rank on Google with your link.
At WSI OMS, we are experts at developing cutting edge link building strategies that improve SEO. Contact us today to learn more about how we can help you develop a link building strategy that will have you on the first page of Google in no time.
by Francois Muscat | Mar 15, 2020 | Social Media Marketing
Seemingly overnight, TikTok, the Chinese-owned video sharing social media app, has exploded to world-wide acclaim. The rapid rise of the video-themed social app has got even social media behemoths like Facebook and Instagram concerned, and fading upstarts like Snapchat scrambling for new ways to stay relevant.
For marketers, however, the TikTok explosion should only cause excitement. It presents a trendy new channel for your brand to connect with your customers and prospects. Here are a few TikTok statistics that show why the social app must catch your full attention as a marketer:
- Over 1 billion downloads,
- More monthly installs than Facebook, YouTube, Instagram and Snapchat, and
- 500+ million global active monthly users.
As you can see, you should be leveraging the TikTok opportunity to market your business. Here are three tips to make your task easier.
3 Tips for Marketing Your Brand on TikTok
1. Create Videos That Are Relevant to Your Business
It sounds straightforward enough, but some creativity is needed if your videos are going to attract the attention of your audience on a platform that also has thousands of other trending videos.
If your product requires some assembly, a good idea will be to produce an assembly demo video. For their #GuacDance challenge, Mexican food-themed American restaurant chain, Chipotle leveraged the popularity of Dr. John’s ‘Guacamole Song’ by encouraging their customers to record and post videos of their avocado-themed dance moves.
2. Partner With Influencer
As you grow your own following on TikTok, leverage the popularity of influencers to market your brand. Again the advice here is to do your research and create relevant content.
Importantly, make sure the influencer is a fit for your brand or product. If yours is a food business like Chipotle, then a popular chef will be a great influencer to partner with. Similarly, if you’re a sports apparel brand, then a sports star will be a perfect partner.
3. Be Consistent
As with content marketing where you must aim to produce and share quality content on a regular basis, success on TikTok also depends on your consistency. Be consistent with the regularity with which you post videos as well as with the quality of the videos themselves.
Ensuring you post high-quality videos regularly obviously raises questions of cost. But, you’re not going to do your brand any good by producing a good video that goes viral and then following up with a dud when your audience is all excited and ready to engage more. Establish a posting schedule and then stick to it.
Keen on adding TikTok to your suite of social media marketing channels? WSI OMS has a team of social media marketing experts ready to use their global insights, expertise and experience to help you make the most of the TikTok marketing opportunity. Contact us today for more information on our social media services.
by Francois Muscat | Mar 12, 2020 | Website Design
Your web design relies on great content, and your “about us” page should be the knock out! Here are 6 tips to master your “about us” page.
1. Let the Purpose Lead
Your About Us page should be used to build trust and tell your brand’s story. So, use that as a basis to guide your writing.
2. Make Your Mission Known
People like to buy from people and companies who they trust. People will trust you if you have a good reason for them to trust you. What was the big, overarching goal of your company when you started it? Craft this into a well-worded mission statement that will enthral your website visitors.
3. Mind Your Approach
Some companies prefer to write their About Us page in the first person, while others prefer a more formal, third-person approach. Neither is right nor wrong, but you need to be consistent throughout the content on your website.
4. Get Visual
People relate to images, especially if there are people in the images. Take a company photo, or if the company is too big, a photo of the executive board. Show the people behind the brand.
5. Show Your Credibility
If you belong to industry organisations, list them on this page. If your business has won awards in the past, then include a logo of the award you won here as well.
6. Minimise Your Content
You don’t have to write a novel. Few website visitors will be interested in a back story that spans decades. Make the content easy to digest by keeping it short.
Looking for a digital marketing agency that does it all? We specialise in web design, search engine optimisation and content marketing. So, get in touch to find out more about our offerings.
by Francois Muscat | Mar 3, 2020 | E-mail Marketing
Still getting unsubscribe requests after meticulously crafting your email marketing content and making your communications as user-friendly as possible? It happens to the best email marketers in the business. Some people just don’t like engaging with brands via email.
Don’t let this fact get you down, rather identify the reasons for unsubscribes and work on keeping those numbers as low as possible. Here are four tips on how you can do that:
Keep Subject Lines Simple and Free from Spam-Related Terms
Overuse of caps, emojis, exclamation points and keywords such as “free”, ”give away”, “sex”, “deposit”, and the like, can identify your email as spam and move it to your junk folder or cause your reader to hit the unsubscribe button.
Think Your Message Through and Write Short and Sweet Content
Your content should have a clear and concise purpose, which starts with the subject line, is carried through in the following paragraph and continues to be elaborated on throughout the email body. Finally, your message or point should be brought to a strong conclusion in your CTA.
Give Them What They Came For
Your reader opens the email, intrigued by what is offered and clicks on the CTA link in the hopes of finding that something amazing – which was promised to them. At this point, if they are unhappy with what they find, they will hit the unsubscribe button without a doubt. Your subscriber needs you to deliver on what you promised – each and every time!
Don’t Overemphasise Your Unsubscribe Option
Legally, an unsubscribe option is required in your content marketing, but this can be done in less obvious ways. You don’t want to make unsubscribing too easy. Try writing it in a smaller text next to other options such as “please provide feedback” and don’t allow too much white space around it.
Email marketing can be a highly effective method of communicating with your audience, as long as your strategy is sound and your content is useful to your readers. Minimise the unsubscribe rates by using our email marketing guide to get the most out of your content marketing.
Need help with your email marketing? Then contact WSI OMS today.
by Francois Muscat | Feb 28, 2020 | E-mail Marketing
Email marketing is used to maintain regular contact with customers, remind them of your business and share more about the products and services you offer. The aim is to foster positive engagement with your brand and keep customers interested and subscribed.
Identifying the reasons for people unsubscribing from your email marketing list is key. Here are four tips on what to do to keep them interested:
1. Keep Subject Lines Simple
Overuse of caps, emojis, exclamation points and keywords such as “free”, ”give away”, “sex”, “deposit”, and the like, can identify your email as spam and move it to your junk folder. It may even cause your reader to hit the unsubscribe button.
2. Write Clear and Concise Content
Your content should have a clear and concise purpose, which starts with the subject line, is carried through in the following paragraph and continues to be elaborated on throughout the email body. Finally, your message or point should be brought to a strong conclusion in your CTA.
3. Give Customers What They Expect
Your reader opens the email, intrigued by what is offered and clicks on the CTA link in the hopes of finding that something amazing, which was promised to them. At this point, if they are unhappy with what they find, they will hit the unsubscribe button without a doubt. Your subscriber needs you to deliver on what you promised – each and every time!
4. Make the Unsubscribe Option Inconspicuous
Legally an unsubscribe option is required in your content marketing, but this can be done in less obvious ways. You don’t want to make unsubscribing too easy. Try writing it in a smaller font next to other options such as “please provide feedback”. Another tip is to not allow too much white space around it.
Email Marketing Automation Can Pinpoint the Best Times to Reach out to Customers
To discover how you can promote your business by using email marketing, marketing automation and great content marketing, contact us immediately.
